Apex to tackle ‘adverse ‘ winter trade to lift profits – Daily Business

Apex Hotels said it will be taking steps to improve the trading performance of new assets during the winter months.

The Edinburgh-based group reported a 7% like-for-like rise in revenue for the year ending 30 April 2025, driven by improved room occupancy levels and yield growth.

Expansion of the portfolio, partly through acquisition, helped boost the overall top line by 21%.

However, group operating profit rose by just 4% to £13.6 million, driven by cost efficiencies, as it was “adversely impacted’ by winter trading from new assets acquired in the latter half of the year.

This will be addressed by refurbishment and repositioning in the coming year.

Acquisitions during the period included The Vineyard Hotel, a five-star country house hotel and spa in West Berkshire, which joins the Monogram Collective portfolio, and the DoubleTree by Hilton Dunblane Hydro, now rebranded as the Apex Dunblane Hydro.

Alongside acquisitions, the group has continued to invest across its existing portfolio with the refurbishment of Pine Trees Hotel in Pitlochry and a refurbishment of the Apex Waterloo Place in Edinburgh.

Ian Springford, Apex hospitality group chairman, said the last two years have been pivotal in reshaping the portfolio and laying the foundations for growth.

“Our core Apex Hotels brand continues to perform, despite the tough trading conditions.”