Gamification has long proven itself as an effective tool in building customer relations in both physical and digital businesses, yet it’s a system that is consistently underutilised in the AI space. Both these technologies provide appreciable advantages to users, but it’s only now that the wider market is moving towards a serious linking of the two.
Recent statistics directly from the UK government state that only around 16% of UK businesses implement some form of AI. According to Grand View Research, the UK healthcare gamification market is expected to expand from £245 million to £917 million from 2024 to 2030. With gamification expanding by a 24.7% CAGR, and AI in the UK seeing a similar 28.2% CAGR, both markets are primed for exploration, so what comes next??
What is Gamification Anyway?
Gamification is the implementation of game-like tools and systems on platforms that are not games themselves. These offer features like letting players level up, unlock rewards, customise their experience, and feel a level of accomplishment and growth not available with traditional means of access alone.
The systems can tie into a broad range of industries and sectors. Gamification has seen major success in healthcare education, for example, to provide students with a way to better appreciate their progress and hard work. Within business, gamification helps build brand loyalty, especially when paired with elements like exclusive sales or first access to new goods and services.
Modern Implementation
The major issue with older forms of gamification is that the creation and maintenance of gamification systems were time-consuming, complicated, and often expensive. There was no simple first framework from which to operate, so getting started often meant beginning from zero. If a business wasn’t especially tech-savvy or relied on more physical forms of bookkeeping, the idea might have been a non-starter.
Recent developments and innovative implementation systems have streamlined gamification to unprecedented levels. A popular recent illustration comes from the trading industry, where financial gamification tools now exist to easily integrate with existing platforms. Rewarding users for regular interaction here has proven results in generating more consistent trader activity. Advanced tools similarly ensure that all interaction is safe and compliant, which?builds a more trustworthy relationship within a regulated environment.
Going a step further means exploring how generative AI platforms can be integrated to further enhance business gamification systems.?While many businesses are reticent to use AI, the same isn’t quite as true in terms of personal use. 2024 statistics?showed that around 36% percent of all people in the UK have?used some form of generative AI. 10% of those users turned to it daily, and involvement since then has only risen.
As more people become comfortable and experienced with AI in their personal lives, its use in the gamification space professionally will only rise. This could be through writing personalised congratulation prompts via ChatGPT, or it might come from customised and business-centric arts and gamification badges from Midjourney or Reve. There’s nowhere to go but up, especially as the gamification platforms themselves similarly develop to higher levels of usability.
From what was once a tool widely used by only the biggest businesses, modern gamification systems are now far more easily implemented by small and medium businesses. Such systems can help draw in new customers and help build permanent relationships with existing audiences. With the help of AI, putting these systems into service to bolster customer retention and reduce employee strain is simpler than ever. It’s a trajectory the future can’t and won’t ignore; it’s just a matter of who will lead the way.
#Companies #Exploring #Frontier #Gamification #Daily #Business