How Soft2Bet Closes the Tech Gaps Other iGaming Platforms Overlook – Daily Business

Soft2Bet is quickly becoming a top name in the iGaming world. As a B2B and B2C technology provider, it delivers turnkey solutions, compliance-ready platforms, and advanced gamification tools that drive real growth.

With 19 licenses across 11 markets, including Ontario, Denmark, Romania, and Sweden, Soft2Bet offers global reach with full regulatory confidence. For both startups and established operators, knowing what sets this platform apart is now a competitive edge.

What Is Soft2Bet?

Founded in 2016 by Uri Poliavich, Soft2Bet has grown into a global force with over 100 employees and a track record of innovation. The company offers a full suite of iGaming solutions, combining robust infrastructure with creative, market-tailored experiences.

It operates both its own consumer-facing brands and provides cutting-edge B2B services, giving it a dual advantage: firsthand market insights and the technology to support other operators.

Soft2Bet is best known for its Motivational Engineering Gaming Application (MEGA), an award-winning gamification solution that has transformed player engagement and retention.

Real Results, Powered by MEGA

Launched in 2023, Soft2Bet’s MEGA is a fully customizable engagement solution that outperforms legacy gamification with deeper, results-driven player interaction.

Proven results from operators using MEGA include:

• 4X increase in player screen time
• 65% boost in Net Gaming Revenue (NGR)
• 50% growth in deposit amounts
• 45% increase in Average Revenue Per User (ARPU)

With features like avatars, collectibles, dynamic bonus triggers, and city-building mechanics, MEGA creates immersive experiences that adapt to the preferences of different player segments. Crucially, MEGA is not just a backend engine; it’s a complete gamification solution with clear value for users and tangible ROI for operators.

B2C Brands That Lead by Example

Soft2Bet operates a portfolio of high-performing consumer brands across multiple markets, including:

• Betinia: Lives in Denmark and Sweden
• Campobet: Popular in Scandinavian markets
• Tooniebet: Licensed in Ontario, Canada
• Quickcasino: A top performer in Sweden
• Don.ro: Focused on the Romanian market

Each brand offers a fully localized experience, combining native-language interfaces, region-specific game selections, and tailored engagement tools, proving Soft2Bet’s approach delivers tangible results across diverse markets.

A Full-Service B2B iGaming Partner

Soft2Bet isn’t just a tech provider, it’s a strategic partner. The company offers a turnkey iGaming platform that includes:

• Fully customizable frontend designs
• Extensive casino and sportsbook integrations
• A powerful Player Account Management (PAM) system
• Managed services (support, risk, compliance)
• Support for over 70 payment providers
• Seamless integration and rapid deployment

For operators looking to enter new markets or upgrade outdated systems, Soft2Bet offers scalable, flexible solutions that launch quickly and are easy to localize.

Built-In Regulatory Confidence

Operating in some of the world’s most tightly regulated jurisdictions, Soft2Bet integrates compliance from the ground up. Its systems feature real-time fraud detection, responsible gaming tools, strong player protection, and seamless data security protocols across all markets.

Frequent audits by local regulators further reinforce its reputation for transparency, operational excellence, and long-term trustworthiness.

Investing in the Future of iGaming

In 2024, Soft2Bet launched Soft2Bet Invest, a €50 million innovation fund aimed at accelerating the next wave of iGaming and casual gaming startups. Recognized with the “Outstanding Contribution to Gaming 2024” award at SiGMA East Europe, this initiative shows the company’s commitment to shaping, not just reacting to, the future of online gaming.

Awards and Industry Recognition

Innovation and leadership have not gone unnoticed. Key accolades include: from top-tier industry award bodies.

• Triple Winner at the 2025 Global Gaming Awards EMEA:
  • Executive of the Year (Uri Poliavich)
  • Platform Provider of the Year
  • Product Launch of the Year (for MEGA)
• Turnkey Supplier of the Year, iGaming Sword Awards 2023

These honors underscore its standing as one of the most innovative and reliable providers in the industry today across global regulated markets.

The Platform of the Future

By combining modular gamification, localized B2C excellence, and robust compliance infrastructure, Soft2Bet addresses the operational and technical gaps many platforms still leave open.

Its ability to deliver both measurable results for operators and meaningful, personalized experiences for players across diverse markets and regulatory frameworks makes it a truly future-ready platform. Scalable architecture, fast deployment capabilities, and data-driven insights further strengthen its position.

For growth-focused operators, Soft2Bet is more than a provider; it’s a strategic, long-term competitive advantage.