

Elizabeth Pirrie, CEO of the business incubator AccelerateHER has taken full ownership of the business.
“This is both a continuation and a new chapter,” she declared on social media without giving details of the deal.
“I’ve been CEO since 2022, and I’ll continue to lead our brilliant team and growing founder community with the same energy and purpose.
“Central to this is my belief in what’s possible when women back women.”
She said AccelerateHER had grown into a “powerhouse community” thanks to the passion and drive of so many, including founder, Jackie Waring, “whose vision helped spark something truly special”.
Ms Waring will remain a mentor and adviser to the group.
Hero Brands expands
Hero Brands, the East Kilbride-based group whose busineses include the German Doner Kebab chain, has reported underlying profits (Ebitda) of £1.4 million. Operating profit, before exceptional items, came in at about £700,000.
The company has also launched Hero NXT, a talent and licensing agency dedicated to forging long-term strategic partnerships and co-developing creator-led products and brand IP across entertainment, sports, fashion, food, beverage and lifestyle.
During the current financial year, GDK received investment from True Capital to support its continued rollout in the UK.
Now employing more than 4,500 people in its restaurants around the world, the group said it was well placed for significant UK and new region growth over the next decade.
Hero Brands chairman Athif Sarwar said: “We are entering an exciting period of growth for Hero Brands as we continue to re-invest and create category defining brands that represent today’s culture.
“Our goal is to connect with new talent across music, fashion and culture, and use our platform to incubate and scale high-value sustainable brands.”
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