The Quiet Revolution Reaching Scottish Boardrooms – Daily Business

GLASGOW / EDINBURGH – While the conversation in most Scottish offices still revolves around AI adoption, net-zero deadlines, and hybrid burnout, a growing number of founders, chairs and senior executives are privately exploring something far more radical: a biological explanation of the human condition that has already drawn some of the strongest scientific and intellectual endorsements in living memory.

That explanation is the cornerstone of the World Transformation Movement (WTM), a global not-for-profit dedicated to bringing Australian biologist Jeremy Griffith’s decades-long synthesis to the world.

World Transformation Movement in One Clear Insight

Two million years ago our species developed a fully conscious, experimenting mind. That mind had to defy the pre-existing, gene-based instincts that expected cooperative, obedient behaviour. The clash was inevitable: instincts condemned the conscious mind as “wrong”; the conscious mind became defensive. Result? Anger, ego, alienation and insecurity – the real origin of the human condition.

Griffith’s instantly memorable “Adam Stork” analogy (a bird that consciously changes direction and is instantly attacked by its own instincts) makes the conflict impossible to dismiss.

Why the World Transformation Movement Changes Everything – Overnight

Once the conflict is truly understood as heroic rather than guilty, the psychological need for upset behaviour collapses:

• Anger loses its fuel
• The drive to dominate or over-prove oneself simply evaporates
• Alienation is replaced by genuine clarity, connection and collaboration

Those who have engaged with the material report sharper decision-making, dramatically reduced stress, and teams that suddenly “just work” – without another away-day or mindfulness subscription.

Voices the Business World Respects

Professor Harry Prosen, former President of the Canadian Psychiatric Association: “This book by Australian biologist Jeremy Griffith presents the 11th hour breakthrough biological explanation of the human condition necessary for the psychological rehabilitation and transformation of our species!”

Professor Mihaly Csikszentmihalyi, the psychologist who pioneered “flow” and positive psychology: “It might help bring about a paradigm shift in the self-image of humanity – an outcome that in the past only the great world religions have achieved.”

Sir David Attenborough: “I’ve no doubt a fascinating television series could be made based upon this.”

Professor David Chivers, University of Cambridge: “The sequence of discussion in FREEDOM is so logical and sensible, providing the necessary breakthrough.”

The World Transformation Movement: Now Active in Scotland and Growing

From quiet dinners in Edinburgh’s New Town to early-morning coffees in Glasgow’s Finnieston, copies of Griffith’s book FREEDOM and the WTM’s concise videos are being passed hand-to-hand among founders, investors and chairs who recognise that the next real competitive edge won’t come from technology alone – it will come from liberated human beings.

Everything the World Transformation Movement offers – the complete 800-page book, short explanatory videos, essays and discussion materials – is available free at www.humancondition.com.

In a nation that has always prided itself on bold thinking, the World Transformation Movement may prove to be the most powerful disruptor Scottish business has ever seen.