Scottish hospitality operator Buzzworks has acquired The South Beach Hotel in Troon, marking the next chapter in its expansion into accommodation.
Located near Troon’s beachfront and less than a mile from Royal Troon Golf Club, The South Beach Hotel has been part of the town’s hospitality scene for more than a century, welcoming generations of residents, visitors and golfers to Ayrshire.
For more than 45 years, the hotel was owned and operated by the Watt family, becoming a well-established part of the local community. The hotel will continue operating under its current ownership until October before temporarily closing for refurbishment.
Following a major seven figure redevelopment, The South Beach Hotel will join Buzzworks’ growing House Collection.
The move builds on Buzzworks’ well-established presence in Troon, where Scotts, Lido and The Fox have become firm favourites with locals and visitors alike. The South Beach Hotel adds a new dimension – bringing accommodation into the mix for the first time and giving guests the chance to eat, drink and stay with Buzzworks in the town, all under one roof.
Led by acclaimed designer Jim Hamilton, the refurbishment will draw on the building’s rich history and coastal setting.
When Buzzworks officially takes over The South Beach Hotel in October, the existing team will become part of the Buzzworks family.
Kenny Blair, CEO at Buzzworks, said: “Troon is a very special place for us – we’re already proud to be part of the community here, and we’re excited to continue investing in the town and welcoming The South Beach into the House Collection.
“The South Beach has everything we look for – a brilliant location, a strong local following and real character.
“Our family has known the Watt family for decades, and having been regular visitors to the hotel ourselves, it means a great deal to be entrusted with its future. Our aim is to honour what they’ve built, preserve what people love about it and ensure The South Beach remains a place this town can be proud of for many years to come.”
Stewart Watt, of South Beach Hotel, said: “For more than 45 years, our family has developed and improved The South Beach Hotel with our customers always in mind.
“Now it’s time for a new chapter, and we’re proud to be passing the hotel into the hands of Buzzworks – another Scottish, family-founded business – to take it forward and invest in its future.
“We’d like to say a heartfelt thank you to everyone who has supported us over the years – our loyal customers, many of whom have become lifelong friends, and our wonderful team, past and present, who have shared the hard work, the laughter and the memories along the way.
“We feel incredibly proud of what we’ve built and are genuinely excited for what’s ahead. We wish Buzzworks every success as they take The South Beach Hotel into its next chapter, and look forward to seeing it continue to thrive for years to come.”
The group currently operates 24 venues across Scotland.
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