Innis & Gunn founder and master brewer Dougal Sharp has called for tax cuts to avoid pushing the pub trade “to the brink of extinction”.
Mr Sharp says pubs are being forced out of business by costs driven by government policy.
With a £10 pint become a ‘fixture’, Industry analysis suggests that around a third of the cost is accounted for by taxes alone.
Mr Sharp says recently introduced measures by the UK and Scottish governments – such as the 15% non-domestic rates relief in Scotland – are nowhere near enough.
According to analysis of government statistics, one pub per day closed in England and Wales during 2025. Figures in Scotland for 2024 show there 56 closures – one every week – which is unlikely to have slowed last year, amid growing pressure on the sector.
“One of the biggest drivers of this decline is cost. The cost of going out has become absurd and a lot of that is to do with the costs being imposed on hospitality businesses. Soon enough, the £10 pint will be a fixture of pubs across the country.”
“The recent measures are too little and, for many pubs, too late. Pubs shouldn’t be treated like a convenient cash machine, but like what they are: a national institution.
“Here’s the challenge to Westminster and the devolved governments: Cut on-trade duty by 50%. Cut VAT for hospitality to 8%. Cut energy costs 30% by removing net zero charges. And reduce business rates by making the amount payable an affordable percentage of actual turnover.
“The outcome we’re aiming for is simple, normal, and frankly not revolutionary: Getting pints below £4, making pub food affordable, and making pubs full, thriving places again.
“Save the pub, and you save something bigger than a pint. Kill it, and don’t be surprised when the country feels colder, lonelier, and ultimately loses an important part of its identity.”
Mr Sharp, who started his brewing career at Caledonian Brewery 40 years ago and founded Innis & Gunn in 2003, said that he had never known a tougher time for the industry. The brewer currently operates three taprooms in Edinburgh and Glasgow, which employ more than 100 staff.
He adds” “Hospitality in the UK pays full 20% VAT, while many comparable countries back their hospitality industries with a far lower rate on food. Duties on alcohol are among the highest in the world. Then, there’s business rates, which have become a game of political bingo.
“On top of that, our energy prices are the most expensive in the developed world and some of the regulation brought in for pubs in recent years has been well-intentioned, but a lot is pure bureaucratic theatre.
“Of course we want to pay staff fairly, but the rising minimum wage combined with employer National Insurance contributions adds up at a time when many businesses are already stretched. All these things together turn into reduced hours, fewer staff, less training, less investment, and another ‘To Let’ sign.”
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