Delivery industry reports show a sharp increase in the number of businesses that integrate same-day order fulfilment and make it a core part of their logistics strategy. Indeed, having express courier solutions provided for customers is no longer a premium add-on, but a necessity that boosts revenue and customer loyalty. While same-day delivery is a trend for 2026, whether it applies to every business is still open. So, when is express delivery worth the effort it takes?
Why Speed Is Becoming Non?Negotiable
With 80% of customers expecting a same-day delivery service, businesses have to adapt to see higher conversion rates and reduce cart abandonment percentage. Thus, B2B companies need to follow the current customer expectations and meet them to ensure consistent growth.
Given that it allows businesses to prevent costly downtime and missed deadlines, it is worth the investment it requires.
Direct Revenue Gains
Express delivery has a positive impact on the revenue. Many retailers that offer it report:
- higher purchase completion rates;
- increased average order values;
- increased number of repeated purchases;
- the growth of customer loyalty.
The analysis of the performance of those companies that offer express shipping shows that this feature allows them to beat competitors and capture a bigger market share without the necessity to lower prices.
Operational Savings Strengthen ROI
However, express shipping is not only about increased revenue. It also ensures operational efficiencies that are essential for business success and steady growth. Faster turnover reduces inventory holding costs, while faster fulfilment lowers warehouse congestion.
Furthermore, customer service teams report fewer shipping?related inquiries when real?time tracking is integrated. This is the feature offered by any premium delivery company. Stuart is one of them.
Aside from real-time tracking, this delivery service also has route-optimisation technology to help businesses cut last?mile inefficiencies. It also boasts a large fleet of couriers who work 7 days a week, and provides retailers with ready-made platform solutions for faster order fulfilment.
Where Same?Day Delivery Works Best
Even though express delivery is effective, and customers expect a retailer to offer same-day fulfilment, it is not always appropriate. Industry data shows that same?day delivery provides companies with the strongest returns in specific scenarios, namely:
- high?value goods;
- urgent shipments;
- urban areas with dense delivery zones;
- businesses with frequent repeat orders.
Express shipping also appeared to be beneficial for companies with strong courier partnerships that offer predictable pricing.
Strategies Companies Use to Maximise ROI
In cases when same-day delivery does not fully meet business goals or seems to be partially inappropriate, it is still worth having express service among shipping options. However, certain strategies should be applied. Some companies decide to limit the service to specific Postcodes or product categories. Many are integrating courier APIs to automate order processing and reduce manual errors.
Summing up, express delivery is the current customer expectation, and it cannot be ignored. The key there is to find a perfect balance between offering same-day order fulfilment and offering it in a way that brings the biggest revenue. Stuart is a company that has enough experience and functional capabilities to provide flexible and efficient shipping services.
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