The Scotch Whisky Association (SWA) has appointed the first female chair of the SWA Council in its 114-year history to help steer the sector through a “challenging period”.
Rita Greenwood, chief investment officer at William Grant & Sons, will serve a two-year term leading the council of 16 representatives from member companies.
The council plays a central role in shaping the strategic direction and policy priorities of the Scotch whisky industry.
Her appointment comes at a pivotal time for the Scotch whisky sector, as the industry navigates global trade pressures, tariff uncertainty, regulatory change, and the accelerating transition to a more sustainable operating model.
Mark Kent, chief executive of the SWA, welcomed the appointment, saying: “Rita’s expertise in commercial excellence and strategy will be crucial as we navigate a challenging period for the Scotch whisky industry.
“Scotch whisky is being significantly impacted by multiple headwinds both here at home and in our global markets, but the industry is focused on overcoming these challenges and delivering long-term sustainable growth.”
Ms Greenwood has been a member of the William Grant & Sons executive board since 2017, with 23 years’ experience in the industry. She becomes the 24th chair of the SWA Council.
She said: “I am proud to take on the role of chair at such an important moment for the Scotch whisky industry.
“The SWA is vital in representing our collective interests, in championing the sector as we face immediate challenges and unlocking long-term growth opportunities.
“Scotch?whisky has a remarkable global reputation and makes a significant economic contribution, but members face a challenging global market at present, so, it is more important than ever that we continue to raise its profile.”
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