Pounce Padel, a female-founded and designed racket brand established in Edinburgh, aims to tackle a lack of women-focused products in a sport where women make up 40% of players.
It is challenging what is called the “pink and sidelined” approach to women’s sports gear with rackets that deliver premium performance and inspires more women to play.
As padel is now regarded as the fastest growing sport in the UK, Pounce Padel enters the market with rackets engineered with women’s needs and aesthetics in mind.
The carbon-framed rackets, made in China, are said to provide stability and manoeuvrability without sacrificing on strength.
Founded by Georgie Rennie, Pounce Padel was born out of personal experience and a desire to create something she felt was missing from the market.
She was raised in Guildford, graduated in Edinburgh, and returned to live in the city in 2016 after a brief stint working in London.
With experience in advertising technology, and a desire to improve her padel skills, she decided to develop her own brand amid frustration over the products on offer.
“I was so fed up with seeing blokey, male-focused designs – nothing that appealed to me – so I created a brand myself,” she said.
“I wouldn’t even call myself a ‘sporty’ girl, and the 10-year-old me would never believe I’d end up starting a sports brand. In fact, she’d find it hilarious. But that’s exactly the point. This is the ‘why’ behind the brand: our mission is to empower and inspire women to get into, or back into, sport – and padel is the perfect place to start.
“Women make up 35-40% of all players, with numbers rocketing to almost half a million in the UK. One quick Google search of the gear and you certainly won’t see that representation.
“Yes, the brand is style-led, but its foundation is uncompromising quality and an unwavering, women-focused lens. The rackets are lighter and have a more comfortable strap. We deserve equipment that performs as well as it looks.”
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