{"id":918,"date":"2025-12-05T21:45:45","date_gmt":"2025-12-05T21:45:45","guid":{"rendered":"https:\/\/microvibenews.com\/?p=918"},"modified":"2025-12-05T21:45:45","modified_gmt":"2025-12-05T21:45:45","slug":"this-startup-built-a-fitbit-for-your-brain-to-combat-chronic-stress","status":"publish","type":"post","link":"https:\/\/microvibenews.com\/?p=918","title":{"rendered":"This startup built a Fitbit for your brain to combat chronic stress"},"content":{"rendered":"<p><br \/>\n<\/p>\n<div>\n<p id=\"speakable-summary\" class=\"wp-block-paragraph\">Antonio Forenza was working as head of research and development at Rakuten Symphony, a telecom subsidiary of the Japanese conglomerate, when he realized that he needed to find a better way to manage his stress levels.<\/p>\n<p class=\"wp-block-paragraph\">A few years earlier, he had lost 40 pounds with the help of an Apple Watch, which counted steps and tracked his calorie burn, and he began wondering if there was a similar device to assess his stress.<\/p>\n<p class=\"wp-block-paragraph\">\u201cI wanted to lose 40 pounds of stress, and realized there\u2019s no wearable for that today,\u201d Forenza told TechCrunch.<\/p>\n<p class=\"wp-block-paragraph\">That\u2019s when Forenza realized he\u2019d stumbled onto a gap in the consumer health market. Drawing on his engineering background, he decided to build the device himself, using a more than century-old technology: the electroencephalogram (EEG) to detect and measure electrical activity in the brain.<\/p>\n<p class=\"wp-block-paragraph\">While EEG is used clinically to diagnose diseases such as epilepsy and sleep disorders, it can also detect psychological stress by measuring high-frequency brain waves called beta waves. When those rapid beta waves persist for extended periods, they can lead to exhaustion, insomnia, and mental distress.<\/p>\n<p class=\"wp-block-paragraph\">Forenza collaborated with data scientists and biomedical engineers to develop <a href=\"https:\/\/www.awear.us\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Awear<\/a>, a small device worn behind the ear for continuous brainwave monitoring. The device transmits results to an app, which provides information about the wearer\u2019s mood and offers AI-powered coaching advice for managing stress and improving emotional resilience. \u00a0\u00a0<\/p>\n<p class=\"wp-block-paragraph\">\u201cOur brain is phenomenal at self-adjusting and makes us believe we are not stressed,\u201d Forenza said. \u201cIt\u2019s fine to be in \u2018fight or flight\u2019 every once in a while. It\u2019s part of our nature. But if you fall into the trap of constant \u2018fight or flight\u2019, then that leads to chronic stress, depression, anxiety.\u201d<\/p>\n<div class=\"wp-block-techcrunch-inline-cta\">\n<div class=\"inline-cta__wrapper\">\n<p>Techcrunch event<\/p>\n<div class=\"inline-cta__content\">\n<p>\n\t\t\t\t\t\t\t\t\t<span class=\"inline-cta__location\">San Francisco<\/span><br \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"inline-cta__separator\">|<\/span><br \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"inline-cta__date\">October 13-15, 2026<\/span>\n\t\t\t\t\t\t\t<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p class=\"wp-block-paragraph\">Forenza claims that Awear helps users proactively intercept excessive stress before it leads to <a target=\"_blank\" href=\"https:\/\/www.mayoclinic.org\/healthy-lifestyle\/stress-management\/in-depth\/stress\/art-20046037\" rel=\"noreferrer noopener nofollow\">negative health effects<\/a>.<\/p>\n<p class=\"wp-block-paragraph\">Awear is a Startup Battlefield 200 finalist at <a href=\"https:\/\/techcrunch.com\/events\/tc-disrupt-2025?promo=postinclusion_sb200startup&amp;utm_campaign=disrupt2025&amp;utm_content=ticketsales&amp;utm_medium=post&amp;utm_source=tc\" target=\"_blank\" rel=\"noreferrer noopener\">TechCrunch Disrupt 2025<\/a>, \u00a0where it won health category pitch competition.<\/p>\n<p class=\"wp-block-paragraph\">While Stanford University\u2019s psychiatry department is currently testing the device to detect confusion and disorientation in elderly patients after surgery, Forenza\u2019s primary focus is on selling Awear to individual consumers, similar to the approach taken by the Oura ring and other consumer wearables.<\/p>\n<p class=\"wp-block-paragraph\">Earlier this year, Awear closed a pre-seed funding round led by Hustle Fund, Niremia Collective, Techstars, and The Pitch Fund, and the company plans to raise a $5 million seed round in early 2026. \u00a0<\/p>\n<p class=\"wp-block-paragraph\">For now, Awear is available for purchase only through its early-access program. The device is available to early adopters \u2014 a group that already includes many other startup founders, a notoriously stressed-out group \u2014 for $195, which includes a complimentary lifetime app subscription.<\/p>\n<p class=\"wp-block-paragraph\">After raising its seed round, the company will launch a Kickstarter campaign, following a strategy used by devices such as Peloton and Oura. \u201cIt is a path that worked for many other wearables. It gives you a lot of visibility, and it\u2019s a good way to acquire customers,\u201d Forenza said.<\/p>\n<\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/techcrunch.com\/2025\/12\/05\/this-startup-built-a-fitbit-for-your-brain-to-combat-chronic-stress\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Antonio Forenza was working as&hellip; <\/p>\n","protected":false},"author":1,"featured_media":919,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[249],"tags":[746,747,748],"_links":{"self":[{"href":"https:\/\/microvibenews.com\/index.php?rest_route=\/wp\/v2\/posts\/918"}],"collection":[{"href":"https:\/\/microvibenews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/microvibenews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/microvibenews.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/microvibenews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=918"}],"version-history":[{"count":0,"href":"https:\/\/microvibenews.com\/index.php?rest_route=\/wp\/v2\/posts\/918\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/microvibenews.com\/index.php?rest_route=\/wp\/v2\/media\/919"}],"wp:attachment":[{"href":"https:\/\/microvibenews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=918"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/microvibenews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=918"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/microvibenews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=918"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}