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While people have different definitions for luxury, the word typically elicits extravagance, grandeur, and exclusivity. And in the housing market, it usually prompts visions of a massive mansion dripping with amenities.\u00a0<\/p>\n
But the definition of today\u2019s luxury housing is changing, according to Pamela Liebman, CEO of The Corcoran Group, the real estate firm founded by Shark Tank <\/em>star Barbara Corcoran in 1973. In fact, many wealthy buyers are leaning into the trend of understated \u201cquiet luxury\u201d when purchasing a home.<\/p>\n \u201cWhen it comes to home buying, quiet luxury doesn\u2019t have to be the biggest estate on the block,\u201d Liebman told Mansion Global. <\/em>\u201cIt could be a place that makes you so happy and it may have all your favorite bells and whistles, which could be something like a beautiful porch where you sit and have tea or a cocktail at the end of the day versus being a major estate that everyone drives past and wants to know who lives there.\u201d<\/p>\n \u201cQuiet luxury is luxury that makes you happy,\u201d she continued. \u201cLuxury in your face might be spitting it out to the rest of the world.\u201d<\/p>\n In fact, a July report from vacation-home co-ownership platform Pacaso shows smaller homes are becoming more luxurious and are gaining popularity among high net-worth individuals. The average new-home size dropped from 2,314 square feet in Q4 2022 to 2,169 square feet in Q4 2024, U.S. Census Bureau data shows.\u00a0<\/p>\n \u201cAffluent buyers are prioritizing convenience and financial flexibility, seeking homes that require less maintenance without sacrificing those high-end finishes we all love,\u201d according to Pacaso. Plus, they\u2019re choosing smaller homes because they\u2019re easier to purchase in cash instead of taking out a mortgage while rates are still high.<\/p>\n Quiet luxury is also about where you buy. While the major luxury housing markets include the Hamptons, New York City, Los Angeles, Miami, Palm Beach, and Dallas, there are several emerging markets now on the radar.\u00a0<\/p>\n On the West Coast, Liebman noted Sonoma County, specifically Healdsburg, Calif., \u201cis an interesting spot\u201d where luxury home sales have surged 150% year-over-year and 20% of homes have received multiple offers.\u00a0<\/p>\n According to Zillow, the average home price there is nearly $1.1 million, about a 17% increase during the past five years. And as of late July, the average listing price was more than $1.5 million. Sonoma County has become a hot spot for buyers from urban areas like San Francisco and Los Angeles, according to Daniel Casabonne of Sotheby\u2019s International Realty, because of its vineyard views and smaller-town vibe.<\/p>\n Park City, Utah, has also become a popular destination to buy a luxury home, particularly for people seeking a skiing destination, Liebman said\u2014and it\u2019s easier to get to than Aspen via a commercial flight.<\/p>\n \u201cYou know, not everybody has a private plane,\u201d she said. Still, the average home price in Park City is a cool $1.5 million, according to Zillow. Namely, the Park City new-construction luxury condo market has been growing, and median sales prices rose 23% in Q2 to $1.85 million, data from Park City Investor shows.<\/p>\n On the East Coast, Lake Burton, Ga.; Asheville, N.C.; parts of South Carolina, and Florida\u2019s panhandle have also become popular for luxury homebuyers, Liebman said. In Lake Burton, many 2024 listings exceeded $5 million, and Mayfair International Realty recently exclusively listed a $10 million private island there.\u00a0<\/p>\n Meanwhile, the luxury market in Florida\u2019s panhandle is continuing to grow and inventory levels are on the rise. Specifically, Inlet Beach, Santa Rosa Beach, and Destin all are emerging as luxury markets with new upscale beachfront properties boosting overall prices. The average home price in Inlet Beach is $1.7 million, according to Zillow.<\/p>\n \u201cLegacy destinations remain as timeless as ever, [but] Florida\u2019s panhandle is solidifying its status as a favorite for vacationers,\u201d Pacaso CEO and cofounder Austin Allison wrote in the company\u2019s list of the top 20 luxury vacation home markets of 2024.\u00a0<\/p>\n A version of this story was published on Fortune.com on September 9, 2025.<\/em><\/p>\n #Quiet #luxury #coming #housing #market #Corcoran #Group #CEO<\/p>\n","protected":false},"excerpt":{"rendered":" While people have different de… <\/p>\n","protected":false},"author":1,"featured_media":8330,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[529,3917,6709,625,1594,398,4283,271,33,5353],"_links":{"self":[{"href":"https:\/\/microvibenews.com\/index.php?rest_route=\/wp\/v2\/posts\/8329"}],"collection":[{"href":"https:\/\/microvibenews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/microvibenews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/microvibenews.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/microvibenews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=8329"}],"version-history":[{"count":0,"href":"https:\/\/microvibenews.com\/index.php?rest_route=\/wp\/v2\/posts\/8329\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/microvibenews.com\/index.php?rest_route=\/wp\/v2\/media\/8330"}],"wp:attachment":[{"href":"https:\/\/microvibenews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=8329"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/microvibenews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=8329"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/microvibenews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=8329"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}Where \u2018quiet luxury\u2019 buyers are looking<\/h2>\n
More on luxury real estate: <\/h2>\n<\/div>\n
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