{"id":6167,"date":"2025-12-23T07:58:20","date_gmt":"2025-12-23T07:58:20","guid":{"rendered":"https:\/\/microvibenews.com\/?p=6167"},"modified":"2025-12-23T07:58:20","modified_gmt":"2025-12-23T07:58:20","slug":"pirrie-acquires-accelerateher-hero-brands-grows-daily-business","status":"publish","type":"post","link":"https:\/\/microvibenews.com\/?p=6167","title":{"rendered":"Pirrie acquires AccelerateHER; Hero Brands grows \u2013 Daily Business"},"content":{"rendered":"<p><\/p>\n<div>\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/dailybusinessgroup.co.uk\/wp-content\/uploads\/2022\/04\/Elizabeth-Pirrie.png\" alt=\"Elizabeth Pirrie\" class=\"wp-image-131201 lazyload\" style=\"aspect-ratio:1.3954563785455034;width:840px;height:auto\"\/><img loading=\"lazy\" fetchpriority=\"high\" decoding=\"async\" width=\"794\" height=\"569\" src=\"https:\/\/dailybusinessgroup.co.uk\/wp-content\/uploads\/2022\/04\/Elizabeth-Pirrie.png\" alt=\"Elizabeth Pirrie\" class=\"wp-image-131201 lazyload\" style=\"aspect-ratio:1.3954563785455034;width:840px;height:auto\" srcset=\"https:\/\/dailybusinessgroup.co.uk\/wp-content\/uploads\/2022\/04\/Elizabeth-Pirrie.png 794w, https:\/\/dailybusinessgroup.co.uk\/wp-content\/uploads\/2022\/04\/Elizabeth-Pirrie-300x215.png 300w, https:\/\/dailybusinessgroup.co.uk\/wp-content\/uploads\/2022\/04\/Elizabeth-Pirrie-768x550.png 768w, https:\/\/dailybusinessgroup.co.uk\/wp-content\/uploads\/2022\/04\/Elizabeth-Pirrie-600x430.png 600w\" sizes=\"(max-width: 794px) 100vw, 794px\"\/><figcaption class=\"wp-element-caption\"><em>Elizabeth Pirrie: new chapter<\/em><\/figcaption><\/figure>\n<p class=\"has-medium-font-size\">Elizabeth Pirrie, CEO of the business incubator AccelerateHER has taken full ownership of the business.<\/p>\n<p>\u201cThis is both a continuation and a new chapter,\u201d she declared on social media without giving details of the deal.<\/p>\n<p class=\"has-medium-font-size\">\u201cI\u2019ve been CEO since 2022, and I\u2019ll continue to lead our brilliant team and growing founder community with the same energy and purpose. <\/p>\n<p class=\"has-medium-font-size\">\u201cCentral to this is my belief in what\u2019s possible when women back women.\u201d<\/p>\n<p>She said AccelerateHER had grown into a \u201cpowerhouse community\u201d thanks to the passion and drive of so many, including founder, Jackie Waring, \u201cwhose vision helped spark something truly special\u201d.<\/p>\n<p class=\"has-medium-font-size\">Ms Waring will remain a mentor and adviser to the group.<\/p>\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<p class=\"has-medium-font-size\"><strong>Hero Brands expands<\/strong><\/p>\n<p class=\"has-medium-font-size\">Hero Brands, the East Kilbride-based group whose busineses include the German Doner Kebab chain, has reported underlying profits (Ebitda) of \u00a31.4 million. Operating profit, before exceptional items, came in at about \u00a3700,000.<\/p>\n<p class=\"has-medium-font-size\">The company has also launched Hero NXT, a talent and licensing agency dedicated to forging long-term strategic partnerships and co-developing creator-led products and brand IP across entertainment, sports, fashion, food, beverage and lifestyle.<\/p>\n<p class=\"has-medium-font-size\">During the current financial year, GDK received investment from True Capital to support its continued\u00a0rollout in the UK.<\/p>\n<p class=\"has-medium-font-size\">Now employing more than 4,500 people in its restaurants around the world, the group said it was well placed for significant UK and new region growth over the next decade.<\/p>\n<p class=\"has-medium-font-size\">Hero Brands chairman Athif Sarwar said: \u201cWe are entering an exciting period of growth for Hero Brands as we continue to re-invest and create category defining brands that represent today\u2019s culture.<\/p>\n<p class=\"has-medium-font-size\">\u201cOur goal is to connect with new talent across music, fashion and culture, and use our platform to incubate and scale high-value sustainable brands.\u201d<\/p>\n<p><!-- Simple Share Buttons Adder (8.5.3) simplesharebuttons.com -->           \t            <\/div>\n<p><script>\n!function(f,b,e,v,n,t,s)\n{if(f.fbq)return;n=f.fbq=function(){n.callMethod?\nn.callMethod.apply(n,arguments):n.queue.push(arguments)};\nif(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0';\nn.queue=[];t=b.createElement(e);t.async=!0;\nt.src=v;s=b.getElementsByTagName(e)[0];\ns.parentNode.insertBefore(t,s)}(window,document,'script',\n'https:\/\/connect.facebook.net\/en_US\/fbevents.js');\n fbq('init', '1192059580980274'); \nfbq('track', 'PageView');\n<\/script>#Pirrie #acquires #AccelerateHER #Hero #Brands #grows #Daily #Business<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Elizabeth Pirrie: new chapter &hellip; <\/p>\n","protected":false},"author":1,"featured_media":6168,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[5457,3033,5194,266,265,5458,5461,185,5459,5460],"_links":{"self":[{"href":"https:\/\/microvibenews.com\/index.php?rest_route=\/wp\/v2\/posts\/6167"}],"collection":[{"href":"https:\/\/microvibenews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/microvibenews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/microvibenews.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/microvibenews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=6167"}],"version-history":[{"count":0,"href":"https:\/\/microvibenews.com\/index.php?rest_route=\/wp\/v2\/posts\/6167\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/microvibenews.com\/index.php?rest_route=\/wp\/v2\/media\/6168"}],"wp:attachment":[{"href":"https:\/\/microvibenews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=6167"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/microvibenews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=6167"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/microvibenews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=6167"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}