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STV Radio, Scotland\u2019s newest and only national commercial radio station, has recorded a strong debut in its first official audience figures since its launch in January.<\/p>\n
The station is attracting 139,000 weekly listeners, making it one of the top ten most-listened-to commercial radio stations in Scotland.<\/p>\n
According to the latest RAJAR results for the station\u2019s first six months on air, listeners are spending over 9.3 hours with the station each week.<\/p>\n
The target age group \u2013 over 35s \u2013 accounts for a significant proportion of listeners (84%).<\/p>\n
It has welcomed guests such as musicians\u00a0KT Tunstall<\/strong>,\u00a0Amy Macdonald<\/strong>,\u00a0Marti Pellow<\/strong>,\u00a0Susan Boyle<\/strong>\u00a0and\u00a0Hue and Cry<\/strong>, as well as actors\u00a0Richard Gadd<\/strong>\u00a0and\u00a0Peter Capaldi<\/strong>.<\/p>\n Saturday afternoon programme,\u00a0The STV Radio Football Show<\/em>, featuring Ewen Cameron and STV sport presenter\u00a0Ronnie Charters<\/strong>, has launched of a spin-off podcast, a new peak-time show on STV, STV Player and YouTube, as well as a live sell-out show from Glasgow\u2019s \u00d2ran M\u00f3r.<\/p>\n The station has attracted a range of advertisers, many of whom already advertise with broadcaster and streamer STV, and others that are new to the company. <\/p>\n Social media channels are attracting a growing audience of engaged users, with STV Radio channels (Instagram, Facebook, X, TikTok and YouTube) delivering almost 20m video views and 1.5m engagements since launch; and\u00a0The STV Radio Football Podcast<\/em>\u00a0amassing 21m video views across socials (X, Instagram and TikTok).<\/p>\n Graham Bryce, managing of STV Radio said:\u00a0\u201cAs a new entrant, STV Radio has quickly established itself in the market and these first official figures are well ahead of our expectations. <\/p>\n \u201cIn just six months, we\u2019ve built a meaningful audience by offering something genuinely different for Scottish listeners \u2013 a strong mix of great music, personality-led programming, entertainment, sport and a distinctly Scottish perspective.<\/p>\n \u201cAudiences aren\u2019t just sampling STV Radio \u2013 they\u2019re spending time with us and making us part of their daily routine, spending over 9 hours per week. That tells us we\u2019re not only attracting audiences; we\u2019re building loyalty.\u201d<\/p>\n Daily Business Bulletin<\/strong>:\u00a0Subscribe here for our morning bulletin of breaking news<\/em><\/p>\n \t <\/div>\n![\"\"](\"https:\/\/dailybusinessgroup.co.uk\/wp-content\/uploads\/2026\/08\/Graham-Bryce-2026-08-05-at-18.48.56.png\")