{"id":32081,"date":"2026-07-17T15:51:16","date_gmt":"2026-07-17T15:51:16","guid":{"rendered":"https:\/\/microvibenews.com\/?p=32081"},"modified":"2026-07-17T15:51:16","modified_gmt":"2026-07-17T15:51:16","slug":"walkers-tightens-costs-as-profits-hit-by-tough-trading-daily-business","status":"publish","type":"post","link":"https:\/\/microvibenews.com\/?p=32081","title":{"rendered":"Walker&#8217;s tightens costs as profits hit by tough trading \u2013 Daily Business"},"content":{"rendered":"<p><\/p>\n<div>\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/dailybusinessgroup.co.uk\/wp-content\/uploads\/2025\/06\/Andy-Murray-promoting-Walkers-shortbread.png\" alt=\"Andy Murray and Walker's\" class=\"wp-image-180596 lazyload\" style=\"width:840px;height:auto\"\/><img loading=\"lazy\" fetchpriority=\"high\" decoding=\"async\" width=\"794\" height=\"515\" src=\"https:\/\/dailybusinessgroup.co.uk\/wp-content\/uploads\/2025\/06\/Andy-Murray-promoting-Walkers-shortbread.png\" alt=\"Andy Murray and Walker's\" class=\"wp-image-180596 lazyload\" style=\"width:840px;height:auto\" srcset=\"https:\/\/dailybusinessgroup.co.uk\/wp-content\/uploads\/2025\/06\/Andy-Murray-promoting-Walkers-shortbread.png 794w, https:\/\/dailybusinessgroup.co.uk\/wp-content\/uploads\/2025\/06\/Andy-Murray-promoting-Walkers-shortbread-300x195.png 300w, https:\/\/dailybusinessgroup.co.uk\/wp-content\/uploads\/2025\/06\/Andy-Murray-promoting-Walkers-shortbread-768x498.png 768w, https:\/\/dailybusinessgroup.co.uk\/wp-content\/uploads\/2025\/06\/Andy-Murray-promoting-Walkers-shortbread-600x389.png 600w\" sizes=\"(max-width: 794px) 100vw, 794px\"\/><figcaption class=\"wp-element-caption\">Ambassador: Sir Andy Murray<\/figcaption><\/figure>\n<p class=\"has-medium-font-size wp-block-paragraph\">Soaring energy, raw material and labour costs, together with cautious consumer spending, took their toll on Walker\u2019s Shortbread.<\/p>\n<p class=\"has-medium-font-size wp-block-paragraph\">Operating profits for the 2025 calendar year fell 57% to \u00a36.9 million from \u00a316.2m in the previous year, while pre-tax profit was down 51.5% to \u00a318.07m from \u00a38.8m. <\/p>\n<p class=\"has-medium-font-size wp-block-paragraph\">Revenue held up, with only a slight dip to \u00a3196.8m, a 2% reduction on the \u00a3201m reported in 2024.<\/p>\n<p class=\"has-medium-font-size wp-block-paragraph\">The 128-year-old family-owned business said it contended with complex environmental factors and trading conditions throughout the year. <\/p>\n<p class=\"has-medium-font-size wp-block-paragraph\">Domestically, trading was impacted by cautious customer ordering patterns whilst internationally, the key US market presented difficult trading conditions, mainly because of tariffs.<\/p>\n<p class=\"has-medium-font-size wp-block-paragraph\">Operationally, the business absorbed the impact of escalating commodity and energy prices. Of particular significance was the rise in butter costs compared to the previous year as well as continuing global affairs causing uncertainty in terms of availability.\u00a0 <\/p>\n<p class=\"has-medium-font-size wp-block-paragraph\">Ongoing labour cost increases and continued sector-wide labour shortages meant the company had to pay more overtime hours. These combined business pressures consequently impacted margins.<\/p>\n<p class=\"has-medium-font-size wp-block-paragraph\">Despite these headwinds, domestic and international demand for Walker\u2019s remains high with around 50% of produce successfully exported to about 100 markets.<\/p>\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/dailybusinessgroup.co.uk\/wp-content\/uploads\/2025\/06\/Andy-Murray-Walkers-shorthread-ad-racket-.png\" alt=\"Andy Murray Walker's shorthread ad racket\" class=\"wp-image-180597 lazyload\"\/><img loading=\"lazy\" decoding=\"async\" width=\"794\" height=\"555\" src=\"https:\/\/dailybusinessgroup.co.uk\/wp-content\/uploads\/2025\/06\/Andy-Murray-Walkers-shorthread-ad-racket-.png\" alt=\"Andy Murray Walker's shorthread ad racket\" class=\"wp-image-180597 lazyload\" srcset=\"https:\/\/dailybusinessgroup.co.uk\/wp-content\/uploads\/2025\/06\/Andy-Murray-Walkers-shorthread-ad-racket-.png 794w, https:\/\/dailybusinessgroup.co.uk\/wp-content\/uploads\/2025\/06\/Andy-Murray-Walkers-shorthread-ad-racket--300x210.png 300w, https:\/\/dailybusinessgroup.co.uk\/wp-content\/uploads\/2025\/06\/Andy-Murray-Walkers-shorthread-ad-racket--768x537.png 768w, https:\/\/dailybusinessgroup.co.uk\/wp-content\/uploads\/2025\/06\/Andy-Murray-Walkers-shorthread-ad-racket--600x419.png 600w\" sizes=\"(max-width: 794px) 100vw, 794px\"\/><figcaption class=\"wp-element-caption\">Shortbread tennis racket used in promotional  campaign<\/figcaption><\/figure>\n<p class=\"has-medium-font-size wp-block-paragraph\">The Walker\u2019s Shortbread board said it is comfortable with the current strategy and will continue to focus on further operational efficiency through competitive tendering, longer-term contracts and continued investment in its people, operations and brand.<\/p>\n<p class=\"has-medium-font-size wp-block-paragraph\">Confidence in future business performance is underpinned by the strength of the Walker\u2019s brand, including its partnership with global ambassador and forme tennis champion Sir Andy Murray, a robust balance sheet and a clear strategic focus on quality, new product development and opportunities for increased routes to markets.<\/p>\n<p class=\"has-medium-font-size wp-block-paragraph\">To support this long-term growth strategy, the business also reinvigorated its leadership team during the year. Justin Stead was appointed chairman, succeeding Bob Brannan, alongside the appointment of Bryony Walker as commercial  director. <\/p>\n<p class=\"has-medium-font-size wp-block-paragraph\">Nicky Walker, managing sirector, said:\u00a0\u201cThe board took a deliberately cautious outlook for 2025,\u00a0following a period of significant and sustained growth as the world recovered from the pandemic years. <\/p>\n<p class=\"has-medium-font-size wp-block-paragraph\">\u201cWe were prepared for market headwinds and tough trading conditions, but the unprecedented convergence of US tariffs, shifting customer inventory patterns, continued governmental wage regulations and a significant double-digit percentage year-on-year increase in wholesale butter prices impacted our bottom line.<\/p>\n<p class=\"has-medium-font-size wp-block-paragraph\">\u201cWhile the external trading environment remains both challenging and complex, particularly regarding geopolitical factors and sector-wide labour availability, we are managing this from a position of historic strength. <\/p>\n<p class=\"has-medium-font-size wp-block-paragraph\">\u201cWe continue to focus on the areas within our control and driving operational efficiency and maintaining an unwavering investment in our brand and our people is of paramount importance and we remain highly confident in the future of the business.<\/p>\n<p class=\"has-medium-font-size wp-block-paragraph\">\u201cAbove all, Walker\u2019s will continue to operate as a sustainable, environmentally conscious, family owned and managed business, based in the Highlands, with continued dedication to baking and bringing our finest quality produce to our much valued and loyal consumers.\u201d<\/p>\n<p><!-- Simple Share Buttons Adder (8.5.6) simplesharebuttons.com -->           \t            <\/div>\n<p><script>\n!function(f,b,e,v,n,t,s)\n{if(f.fbq)return;n=f.fbq=function(){n.callMethod?\nn.callMethod.apply(n,arguments):n.queue.push(arguments)};\nif(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0';\nn.queue=[];t=b.createElement(e);t.async=!0;\nt.src=v;s=b.getElementsByTagName(e)[0];\ns.parentNode.insertBefore(t,s)}(window,document,'script',\n'https:\/\/connect.facebook.net\/en_US\/fbevents.js');\n fbq('init', '1192059580980274'); \nfbq('track', 'PageView');\n<\/script>#Walkers #tightens #costs #profits #hit #tough #trading #Daily #Business<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ambassador: Sir Andy Murray So&hellip; <\/p>\n","protected":false},"author":1,"featured_media":30374,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[266,1372,265,711,6379,18575,3352,2573,17626,18672],"_links":{"self":[{"href":"https:\/\/microvibenews.com\/index.php?rest_route=\/wp\/v2\/posts\/32081"}],"collection":[{"href":"https:\/\/microvibenews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/microvibenews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/microvibenews.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/microvibenews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=32081"}],"version-history":[{"count":0,"href":"https:\/\/microvibenews.com\/index.php?rest_route=\/wp\/v2\/posts\/32081\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/microvibenews.com\/index.php?rest_route=\/wp\/v2\/media\/30374"}],"wp:attachment":[{"href":"https:\/\/microvibenews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=32081"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/microvibenews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=32081"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/microvibenews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=32081"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}