{"id":3044,"date":"2025-12-12T15:32:59","date_gmt":"2025-12-12T15:32:59","guid":{"rendered":"https:\/\/microvibenews.com\/?p=3044"},"modified":"2025-12-12T15:32:59","modified_gmt":"2025-12-12T15:32:59","slug":"brewdog-ditches-suicide-beer-ads-after-backlash-daily-business","status":"publish","type":"post","link":"https:\/\/microvibenews.com\/?p=3044","title":{"rendered":"BrewDog ditches &#8216;suicide&#8217; beer ads after backlash \u2013 Daily Business"},"content":{"rendered":"<p><\/p>\n<div>\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/dailybusinessgroup.co.uk\/wp-content\/uploads\/2025\/12\/BrewDog-Tastes-Like-Commercial-Suicide.png\" alt=\"BrewDog Tastes Like Commercial Suicide\" class=\"wp-image-187080 lazyload\" style=\"width:840px;height:auto\"\/><img loading=\"lazy\" fetchpriority=\"high\" decoding=\"async\" width=\"794\" height=\"557\" src=\"https:\/\/dailybusinessgroup.co.uk\/wp-content\/uploads\/2025\/12\/BrewDog-Tastes-Like-Commercial-Suicide.png\" alt=\"BrewDog Tastes Like Commercial Suicide\" class=\"wp-image-187080 lazyload\" style=\"width:840px;height:auto\" srcset=\"https:\/\/dailybusinessgroup.co.uk\/wp-content\/uploads\/2025\/12\/BrewDog-Tastes-Like-Commercial-Suicide.png 794w, https:\/\/dailybusinessgroup.co.uk\/wp-content\/uploads\/2025\/12\/BrewDog-Tastes-Like-Commercial-Suicide-300x210.png 300w, https:\/\/dailybusinessgroup.co.uk\/wp-content\/uploads\/2025\/12\/BrewDog-Tastes-Like-Commercial-Suicide-768x539.png 768w, https:\/\/dailybusinessgroup.co.uk\/wp-content\/uploads\/2025\/12\/BrewDog-Tastes-Like-Commercial-Suicide-600x421.png 600w\" sizes=\"(max-width: 794px) 100vw, 794px\"\/><figcaption class=\"wp-element-caption\"><em>The BrewDog adverts appeared on giant billboards<\/em><\/figcaption><\/figure>\n<p class=\"has-medium-font-size\">BrewDog has ditched an advertising campaign which used the phrase \u201ccommercial suicide\u201d following claims it was in poor taste.<\/p>\n<p class=\"has-medium-font-size\">The Aberdeenshire brewer, which was promoting its new Punk IPA recipe, used the tagline \u201ctastes like commercial suicide\u201d on roadside billboards.<\/p>\n<p class=\"has-medium-font-size\">Management used social media to announce that the company was \u201claunching the new Punk IPA recipe across the UK: cleaner, brighter and punchier than ever.\u201d<\/p>\n<p class=\"has-medium-font-size\">But the promotion was met with a furious backlash, not least from suicide campaigners who accused BrewDog of serious misjudgement and insensitivity.<\/p>\n<p class=\"has-medium-font-size\">The Advertising Standards Agency (ASA) said it had received complaints about the advert.<\/p>\n<p class=\"has-medium-font-size\">A spokesperson said: \u201cWe\u2019re aware that the advertiser has taken prompt action to remove the ads on their own accord, so the cases have been closed with no investigation required.\u201d<\/p>\n<p class=\"has-medium-font-size\">BrewDog has not commented.<\/p>\n<p><!-- Simple Share Buttons Adder (8.5.3) simplesharebuttons.com -->           \t            <\/div>\n<p><script>\n!function(f,b,e,v,n,t,s)\n{if(f.fbq)return;n=f.fbq=function(){n.callMethod?\nn.callMethod.apply(n,arguments):n.queue.push(arguments)};\nif(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0';\nn.queue=[];t=b.createElement(e);t.async=!0;\nt.src=v;s=b.getElementsByTagName(e)[0];\ns.parentNode.insertBefore(t,s)}(window,document,'script',\n'https:\/\/connect.facebook.net\/en_US\/fbevents.js');\n fbq('init', '1192059580980274'); \nfbq('track', 'PageView');\n<\/script>#BrewDog #ditches #suicide #beer #ads #backlash #Daily #Business<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The BrewDog adverts appeared o&hellip; <\/p>\n","protected":false},"author":1,"featured_media":3045,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[3134,3135,3133,3130,3128,266,265,3131,3132,3129],"_links":{"self":[{"href":"https:\/\/microvibenews.com\/index.php?rest_route=\/wp\/v2\/posts\/3044"}],"collection":[{"href":"https:\/\/microvibenews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/microvibenews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/microvibenews.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/microvibenews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3044"}],"version-history":[{"count":0,"href":"https:\/\/microvibenews.com\/index.php?rest_route=\/wp\/v2\/posts\/3044\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/microvibenews.com\/index.php?rest_route=\/wp\/v2\/media\/3045"}],"wp:attachment":[{"href":"https:\/\/microvibenews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3044"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/microvibenews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=3044"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/microvibenews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=3044"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}