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Mulberry Group, the luxury accessories group which recently hired Scottish designer Christopher Kane, is expected to post a rise in sales amid \u2018growing momentum \u2018.<\/p>\n
Kane was hired last month as the group\u2019s creative director of a women\u2019s ready-to-wear collection set to be unveiled in September. The line will become available in store and online from January next year.<\/p>\n
Since closing his eponymous brand in 2023, Mr Kane has slowly been returning to the fashion world, namely serving as guest designer of Self-Portrait\u2019s residency programme.<\/p>\n
In a trading update today, Mulberry said total sales for the year to the end of March should come in 5.7% higher, driven by a strong second half with 13.6% sales growth on a constant currency basis.<\/p>\n
All regions experienced positive like-for-like sales growth in the second half, with the EU (excluding UK) showing a notable 37.8% increase. <\/p>\n
The company highlighted improved gross margins due to a focus on full-price sales and reduced discounting, alongside successful brand and product initiatives. <\/p>\n
Since the appointment of Andrea Baldo as chief executive in 2024, the brand has enjoyed renewed momentum.<\/p>\n
\u201cThis has been a year of decisive progress,\u201d he said. \u201cDespite a challenging economic and geopolitical environment, we have delivered growth across all channels and geographies, with clear momentum right across the business.<\/p>\n
\u201cThis performance reflects the disciplined execution of our \u2018Back to the Mulberry Spirit\u2019 strategy, and demonstrates that our turnaround is firmly underway.<\/p>\n
\u201cWe are simplifying the business, restoring full price discipline, strengthening our connection with customers, and reasserting Mulberry\u2019s position as a distinctive British lifestyle brand. The early results are clear: improved sales quality, stronger margins and growing engagement from both existing and new customers.<\/p>\n
\u201cAt the same time, we are reigniting creativity and since announcing the relaunch of Ready-to-Wear under Christopher Kane leadership, we have seen a remarkable engagement from the industry as a whole, including leading partners ranging from Selfridges in the UK and The Webster in the US to a growing numbers of other prestigious doors.\u201d<\/p>\n
\u201cWhile we remain focused on the work ahead, we are building momentum at pace. We are confident in our strategy and in our ability to build a sustainable, profitable business for the long term.\u201d.<\/p>\n
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