On Me<\/a>, a digital gift card startup founded by former Google employees, is aiming to redefine the gift card industry with its mobile-first gifting platform that lets users purchase digital gift cards categorized by interests rather than being restricted to specific retailers.<\/p>\n The company on Thursday said it had raised $6 million in a seed funding round, which it will use to expand its gift categories to include things like horseback riding lessons, wine tastings, and theme park trips.<\/p>\n On Me touts its flexibility. So if you have a friend who is passionate about tennis, you can send them a digital card that lets them shop for outfits and gear from popular brands like Wilson, On, Prince, and more. <\/p>\n The platform offers gift cards across 72 categories that range from running and reading to camping, gardening, gaming, and concerts.<\/p>\n You can also attach video messages, photos, and GIFs to gift cards, which is a nice touch as it lets you add a layer of personalization. You can use On Me via its website as well as iOS<\/a> and Android<\/a> apps.<\/p>\n The startup\u2019s CEO and co-founder Darragh Meaney pointed out the environmental issues with the traditional gift card industry, which rely heavily on plastic.\u00a0<\/p>\n The International Card Manufacturers Association (ICMA) reports<\/a> that approximately 30 billion plastic cards are manufactured globally each year, and that over 70% of gift cards are discarded within six months, resulting in an estimated 53 million tons of plastic waste.<\/p>\n Techcrunch event<\/p>\n \n\t\t\t\t\t\t\t\t\tSan Francisco<\/span> \u201cIt is an environmentally wasteful practice that feels totally disconnected from how we live today,\u201d Meaney said.<\/p>\n On Me\u2019s digital cards also integrate with Apple Pay and Google Wallet.<\/p>\n With the global gift card market projected to reach $2.3 trillion<\/a> by 2030, On Me believes it is well-positioned for growth. Since its launch, the company says it has facilitated over $2.5 million in gifts for more than 26,000 users, and has grown 50% every month.\u00a0<\/p>\n The seed round was led by NFX, with participation from Lerer Hippeau and Focal. <\/p>\n The funding comes a year after the company launched its platform and raised $1.7 million in a pre-seed round.\u00a0<\/p>\n<\/div>\n![\"\"](\"https:\/\/techcrunch.com\/wp-content\/uploads\/2025\/12\/asset-1-OnMe.png?w=680\")
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\n\t\t\t\t\t\t\t\t\t\t\t\t\tOctober 13-15, 2026<\/span>\n\t\t\t\t\t\t\t<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n![\"\"](\"https:\/\/techcrunch.com\/wp-content\/uploads\/2025\/12\/asset-6-OnMe.png?w=680\")