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Over the past few years, a new category of mobile apps has quietly exploded into\u00a0a multi-billion dollar business<\/a>.\u00a0They\u2019re\u00a0called \u201cmicro dramas\u201d \u2014 short-form, mobile-first scripted shows designed to be watched vertically on your phone. Think soap opera meets TikTok, complete with secret billionaire romances, disapproving werewolf mothers-in-law, and cliffhangers engineered to keep users tapping. The leading app,\u00a0ReelShort, made\u00a0$1.2 billion\u00a0in consumer spending last year alone.\u00a0<\/p>\n On this episode of TechCrunch\u2019s\u00a0Equity<\/a>\u00a0podcast,\u00a0Rebecca Bellan and TechCrunch senior reporter Amanda\u00a0Silberling\u00a0sit down with Henry Soong, founder of Watch Club, who thinks the micro drama industry is still \u201cin its\u00a0MySpace\u00a0era.\u201d\u00a0He\u00a0has a vision for what the Facebook moment could look like.\u00a0<\/p>\n Subscribe to Equity on\u00a0YouTube<\/a>,\u00a0Apple Podcasts<\/a>,\u00a0Overcast<\/a>,\u00a0Spotify<\/a>\u00a0and all the casts. You\u00a0also can\u00a0follow Equity on\u00a0X<\/a>\u00a0and\u00a0Threads<\/a>, at @EquityPod.\u00a0<\/p>\n<\/div>\n