{"id":28501,"date":"2026-03-23T08:04:20","date_gmt":"2026-03-23T08:04:20","guid":{"rendered":"https:\/\/microvibenews.com\/?p=28501"},"modified":"2026-03-23T08:04:20","modified_gmt":"2026-03-23T08:04:20","slug":"irn-bru-zero-rebrand-targets-low-sugar-market-daily-business","status":"publish","type":"post","link":"https:\/\/microvibenews.com\/?p=28501","title":{"rendered":"Irn-Bru Zero rebrand targets low sugar market \u2013 Daily Business"},"content":{"rendered":"<p><\/p>\n<div>\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/dailybusinessgroup.co.uk\/wp-content\/uploads\/2026\/03\/New-Irn-Bru-Zero-campaign.png\" alt=\"\" class=\"wp-image-191355 lazyload\" style=\"width:828px;height:auto\"\/><img loading=\"lazy\" fetchpriority=\"high\" decoding=\"async\" width=\"794\" height=\"490\" src=\"https:\/\/dailybusinessgroup.co.uk\/wp-content\/uploads\/2026\/03\/New-Irn-Bru-Zero-campaign.png\" alt=\"\" class=\"wp-image-191355 lazyload\" style=\"width:828px;height:auto\" srcset=\"https:\/\/dailybusinessgroup.co.uk\/wp-content\/uploads\/2026\/03\/New-Irn-Bru-Zero-campaign.png 794w, https:\/\/dailybusinessgroup.co.uk\/wp-content\/uploads\/2026\/03\/New-Irn-Bru-Zero-campaign-300x185.png 300w, https:\/\/dailybusinessgroup.co.uk\/wp-content\/uploads\/2026\/03\/New-Irn-Bru-Zero-campaign-768x474.png 768w, https:\/\/dailybusinessgroup.co.uk\/wp-content\/uploads\/2026\/03\/New-Irn-Bru-Zero-campaign-600x370.png 600w\" sizes=\"(max-width: 794px) 100vw, 794px\"\/><figcaption class=\"wp-element-caption\"><em>Irn-Bru Zero is being marketed nationwide<\/em><\/figcaption><\/figure>\n<p class=\"has-medium-font-size\">AG Barr has launched a rebranded Irn-Bru Zero, formerly Irn-Bru Xtra, to better communicate its zero sugar offering and drive sales across the UK. <\/p>\n<p class=\"has-medium-font-size\">The launch is supported by expanded distribution and availability across the UK,\u00a0and UK-wide advertising and social media campaigns.<\/p>\n<p class=\"has-medium-font-size\">The low-calorie carbonates market accounts for 50% of category sales and is growing faster than higher-calorie options. <\/p>\n<p class=\"has-medium-font-size\">Irn-Bru Zero, the UK\u2019s third biggest flavoured carbonates brand, currently represents about 20% of the brand\u2019s annual sales, and this rebranding is the first in its ten-year history, with the liquid remaining unchanged.<\/p>\n<p class=\"has-medium-font-size\">Kenny Nicholson, Irn-Bru brand director said: \u201cThe new Irn-Bru Zero design and rebranding performed strongly in consumer testing, with research indicating an increase in purchase intent from non-drinkers of the brand, and we are excited about driving sales supported by our UK-wide campaign and expanded distribution.\u201d<\/p>\n<p><!-- Simple Share Buttons Adder (8.5.3) simplesharebuttons.com -->           \t            <\/div>\n<p><script>\n!function(f,b,e,v,n,t,s)\n{if(f.fbq)return;n=f.fbq=function(){n.callMethod?\nn.callMethod.apply(n,arguments):n.queue.push(arguments)};\nif(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0';\nn.queue=[];t=b.createElement(e);t.async=!0;\nt.src=v;s=b.getElementsByTagName(e)[0];\ns.parentNode.insertBefore(t,s)}(window,document,'script',\n'https:\/\/connect.facebook.net\/en_US\/fbevents.js');\n fbq('init', '1192059580980274'); \nfbq('track', 'PageView');\n<\/script>#IrnBru #rebrand #targets #sugar #market #Daily #Business<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Irn-Bru Zero is being marketed&hellip; <\/p>\n","protected":false},"author":1,"featured_media":28502,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[8926,266,265,16341,8929,33,11733,10004,1720],"_links":{"self":[{"href":"https:\/\/microvibenews.com\/index.php?rest_route=\/wp\/v2\/posts\/28501"}],"collection":[{"href":"https:\/\/microvibenews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/microvibenews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/microvibenews.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/microvibenews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=28501"}],"version-history":[{"count":0,"href":"https:\/\/microvibenews.com\/index.php?rest_route=\/wp\/v2\/posts\/28501\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/microvibenews.com\/index.php?rest_route=\/wp\/v2\/media\/28502"}],"wp:attachment":[{"href":"https:\/\/microvibenews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=28501"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/microvibenews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=28501"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/microvibenews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=28501"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}