At the SXSW conference on Friday, Spotify co-CEO Gustav S\u00f6derstr\u00f6m announced<\/a> a new feature, launching in beta, that will allow listeners for the first time to review and edit their Taste Profile, the algorithmically generated model of their music preferences.<\/p>\n This Taste Profile is key to Spotify\u2019s recommendations, including personalized playlists like Discover Weekly, Made For You recommendations, and the year-end review known as Spotify Wrapped, among other things. <\/p>\n Starting with Premium listeners initially in New Zealand, Spotify will allow users to see all their listening data in one place in the app, including music, podcasts, and audiobooks. Users will then be able to edit this profile and even fine-tune future recommendations by asking for more or less of a certain vibe. After doing so, the app\u2019s home page will reflect a different set of suggestions.<\/p>\n To access the Taste Profile, users tap on their profile pic, then scroll down. Changes can be made using natural language prompts.<\/p>\n Spotify had previously offered some tools to remove music from your Taste Profile before, but they were not as comprehensive. Instead, users were only able to exclude certain tracks<\/a> or playlists<\/a> from their profile. Because of this, and the largely hidden nature of the Taste Profile overall, Spotify users often complained that the app\u2019s recommendations didn\u2019t reflect their interests.<\/p>\n Today, users often share their Spotify account with others, like family members who access their account through a shared smart speaker or smart TV in the living room, for example, or teens who take over in CarPlay while they drive.<\/p>\n Other times, users may listen to music that they don\u2019t want to characterize as their \u201ctaste,\u201d like the sleep sounds or quiet tracks they play at night, or music to entertain their kids. Users don\u2019t always remember which tracks or playlists need to be removed, nor do they have time to go back and do so. This can lead to the Taste Profile becoming cluttered with music users don\u2019t like.<\/p>\n Techcrunch event<\/p>\n \n\t\t\t\t\t\t\t\t\tSan Francisco, CA<\/span> It also significantly impacted<\/a>, even ruined<\/a>, many people\u2019s annual Wrapped experience in the app \u2014 particularly because of kids\u2019 use of their parents\u2019 Spotify accounts. For years, Spotify users have asked<\/a> for a fix for this problem.<\/p>\n Spotify says the Taste Profile feature will roll out in the coming weeks in New Zealand before expanding to other markets. <\/p>\n<\/div>\n![\"\"](\"https:\/\/techcrunch.com\/wp-content\/uploads\/2026\/03\/Spotify_TasteProfile.gif?w=544\")
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\n\t\t\t\t\t\t\t\t\t\t\t\t\tOctober 13-15, 2026<\/span>\n\t\t\t\t\t\t\t<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n