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Social network X on Monday announced the introduction of a new \u201cPaid Partnership\u201d label that creators can apply to their posts to indicate they\u2019re advertisements. The feature could help improve creators\u2019 authenticity, so fans know when a product recommendation is an original sentiment, versus a paid sponsorship, while also complying with regulations that say ads on social media need labels.<\/p>\n
Similar tags have existed for years on other platforms, like Instagram<\/a>, after the U.S. Federal Trade Commission warned influencers back in 2017<\/a> that they needed to \u201cclearly and conspicuously disclose\u201d\u00a0when a post was sponsored by an advertiser, or if that company otherwise supports them. Last year, Instagram expanded on its Partnership Ads to allow creators to also get paid for written testimonials<\/a> shared as comments on a brand\u2019s social media posts. <\/p>\n Creators on X, however, haven\u2019t had a built-in way to label posts, leaving them to use hashtags like #paidpartnership and #ad to label their posts.<\/p>\n With the new feature, creators will be able to toggle on a new \u201ccontent disclose\u201d setting on a post to apply the Paid Partnership label that will then appear directly below the post\u2019s content. This label can also be applied after the fact, in case the creator forgot to use the option when originally posting. According to X\u2019s head of product, Nikitia Bier, the feature lets creators be transparent with their followers, while also complying with federal regulations.<\/p>\n