{"id":25975,"date":"2026-02-28T08:33:37","date_gmt":"2026-02-28T08:33:37","guid":{"rendered":"https:\/\/microvibenews.com\/?p=25975"},"modified":"2026-02-28T08:33:37","modified_gmt":"2026-02-28T08:33:37","slug":"royal-unibrew-heads-queue-as-brewdog-sale-nears-daily-business","status":"publish","type":"post","link":"https:\/\/microvibenews.com\/?p=25975","title":{"rendered":"Royal Unibrew heads queue as BrewDog sale nears \u2013 Daily Business"},"content":{"rendered":"<p><\/p>\n<div>\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/dailybusinessgroup.co.uk\/wp-content\/uploads\/2021\/02\/BrewDogs-Brisbane-brewery-and-bar.png\" alt=\"BrewDog in Brisbane\" class=\"wp-image-108354 lazyload\" style=\"width:833px;height:auto\"\/><img loading=\"lazy\" fetchpriority=\"high\" decoding=\"async\" width=\"794\" height=\"472\" src=\"https:\/\/dailybusinessgroup.co.uk\/wp-content\/uploads\/2021\/02\/BrewDogs-Brisbane-brewery-and-bar.png\" alt=\"BrewDog in Brisbane\" class=\"wp-image-108354 lazyload\" style=\"width:833px;height:auto\" srcset=\"https:\/\/dailybusinessgroup.co.uk\/wp-content\/uploads\/2021\/02\/BrewDogs-Brisbane-brewery-and-bar.png 794w, https:\/\/dailybusinessgroup.co.uk\/wp-content\/uploads\/2021\/02\/BrewDogs-Brisbane-brewery-and-bar-600x357.png 600w, https:\/\/dailybusinessgroup.co.uk\/wp-content\/uploads\/2021\/02\/BrewDogs-Brisbane-brewery-and-bar-300x178.png 300w, https:\/\/dailybusinessgroup.co.uk\/wp-content\/uploads\/2021\/02\/BrewDogs-Brisbane-brewery-and-bar-768x457.png 768w\" sizes=\"(max-width: 794px) 100vw, 794px\"\/><figcaption class=\"wp-element-caption\"><em>BrewDog is a global business with bars like this one in Brisbane<\/em><\/figcaption><\/figure>\n<p class=\"has-medium-font-size\">Brewdog is expected to be sold early next week, with Danish bewer Royal Unibrew, the second biggest brewer in Denmark, mentioned as a likely buyer.<\/p>\n<p class=\"has-medium-font-size\">A deal may mean closure of its German operations, while the company\u2019s online business will be temporarily suspended during the transaction.<\/p>\n<p class=\"has-medium-font-size\">It is thought co-founder James Watt remains interested, having pledged \u00a310 million to support a private equity bid for the entire company.<\/p>\n<p class=\"has-medium-font-size\">Royal Unibrew is listed in Copenhagen and its brands include Faxe and Anarkist. It is most likely to be keen on BrewDog\u2019s brand portfolio rather than its bar estate, according to <em>Sky News.<\/em><\/p>\n<p class=\"has-medium-font-size\">An email from chief executive James Taylor, circulated to BrewDog staff, read: \u201cAs we prepare for the transition to new ownership, we will be taking a small number of temporary operational steps. We will temporarily suspend trading via our e-commerce sites to ensure a smooth transition.<\/p>\n<p class=\"has-medium-font-size\">\u201cOur bars will continue to trade as normal on Saturday and Sunday.\u201d<\/p>\n<p class=\"has-medium-font-size\">Brewdog, which was founded by friends Mr Watt and Martin Dickie in 2007 and now has breweries and pubs around the globe, including about 60 in the the UK.<\/p>\n<p class=\"has-medium-font-size\">It confirmed two weeks ago that consultants AlixPartners had been brought in after the firm failed to make a profit in recent years.<\/p>\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/dailybusinessgroup.co.uk\/wp-content\/uploads\/2023\/01\/James-Watt-and-pint-of-IPA.png\" alt=\"James Watt\" class=\"wp-image-146146 lazyload\"\/><img loading=\"lazy\" decoding=\"async\" width=\"794\" height=\"477\" src=\"https:\/\/dailybusinessgroup.co.uk\/wp-content\/uploads\/2023\/01\/James-Watt-and-pint-of-IPA.png\" alt=\"James Watt\" class=\"wp-image-146146 lazyload\" srcset=\"https:\/\/dailybusinessgroup.co.uk\/wp-content\/uploads\/2023\/01\/James-Watt-and-pint-of-IPA.png 794w, https:\/\/dailybusinessgroup.co.uk\/wp-content\/uploads\/2023\/01\/James-Watt-and-pint-of-IPA-300x180.png 300w, https:\/\/dailybusinessgroup.co.uk\/wp-content\/uploads\/2023\/01\/James-Watt-and-pint-of-IPA-768x461.png 768w, https:\/\/dailybusinessgroup.co.uk\/wp-content\/uploads\/2023\/01\/James-Watt-and-pint-of-IPA-600x360.png 600w\" sizes=\"(max-width: 794px) 100vw, 794px\"\/><figcaption class=\"wp-element-caption\"><em>James Watt wants to buy back the whole group<\/em><\/figcaption><\/figure>\n<p class=\"has-medium-font-size\">Mr Taylor said it was a difficult decision to sell the business and apologised \u201cfor the uncertainty this creates\u201d.<\/p>\n<p class=\"has-medium-font-size\">He said there had been \u201ca great deal of interest\u201d from potential buyers, and a full update would be issued at a company-wide \u201call hands\u201d meeting early next week.<\/p>\n<p class=\"has-medium-font-size\">About 200,000 \u201cpunk\u201d investors who contributed more than \u00a375m through crowdfunding and unlikely to see any return on their money.<\/p>\n<p class=\"has-medium-font-size\">TSG Consumer Partners acquired a 22% stake in Brewdog in 2017 and the deal granted preference shares to the company which would leave other investors empty-handed in view of the sale being well below expectations.<\/p>\n<p class=\"has-medium-font-size\">In January BrewDog halted production at its gin and vodka distillery in Ellon, Aberdeenshire and last year closed a number of bars in the UK and US. It posted a \u00a336.7m loss.<\/p>\n<p><!-- Simple Share Buttons Adder (8.5.3) simplesharebuttons.com -->           \t            <\/div>\n<p><script>\n!function(f,b,e,v,n,t,s)\n{if(f.fbq)return;n=f.fbq=function(){n.callMethod?\nn.callMethod.apply(n,arguments):n.queue.push(arguments)};\nif(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0';\nn.queue=[];t=b.createElement(e);t.async=!0;\nt.src=v;s=b.getElementsByTagName(e)[0];\ns.parentNode.insertBefore(t,s)}(window,document,'script',\n'https:\/\/connect.facebook.net\/en_US\/fbevents.js');\n fbq('init', '1192059580980274'); \nfbq('track', 'PageView');\n<\/script>#Royal #Unibrew #heads #queue #BrewDog #sale #nears #Daily #Business<\/p>\n","protected":false},"excerpt":{"rendered":"<p>BrewDog is a global business w&hellip; <\/p>\n","protected":false},"author":1,"featured_media":25976,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[3130,266,265,4208,2499,12595,7245,14738,582,14739],"_links":{"self":[{"href":"https:\/\/microvibenews.com\/index.php?rest_route=\/wp\/v2\/posts\/25975"}],"collection":[{"href":"https:\/\/microvibenews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/microvibenews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/microvibenews.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/microvibenews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=25975"}],"version-history":[{"count":0,"href":"https:\/\/microvibenews.com\/index.php?rest_route=\/wp\/v2\/posts\/25975\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/microvibenews.com\/index.php?rest_route=\/wp\/v2\/media\/25976"}],"wp:attachment":[{"href":"https:\/\/microvibenews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=25975"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/microvibenews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=25975"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/microvibenews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=25975"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}