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Apple and Netflix have entered a partnership<\/a> to co-broadcast the Formula 1 Canadian Grand Prix, announced Thursday by Apple\u2019s senior vice president of services, Eddy Cue. For the first time, F1 fans in the U.S. will be able to watch the live race simultaneously on both Apple TV and Netflix.\u00a0<\/p>\n Netflix subscribers will be able to stream the full race weekend \u2014 including practice, qualifying, and the Grand Prix itself on May 24 \u2014 live on the platform.<\/p>\n ?Beyond live race coverage, the partnership includes cross-promotion of Netflix\u2019s hit series, \u201cDrive to Survive.\u201d For the first time, the eighth season \u2014 which consists of eight episodes covering the 2025 Formula One World Championship \u2014 will be available to both Apple TV subscribers in the U.S. and Netflix users globally, significantly broadening its audience.\u00a0<\/p>\n Season 8 premieres today, on February 27.\u00a0<\/p>\n F1\u2019s rise in American culture extends beyond television at this point \u2014 Brad Pitt\u2019s \u201cF1\u201d is nominated for Best Picture at this year\u2019s Academy Awards. \u201cDrive to Survive\u201d has successfully attracted a diverse audience<\/a> for its behind-the-scenes approach, transforming it from a typical sports docuseries into a compelling narrative that\u2019s brought in millions of new fans.<\/p>\n The series has been a particular focus of Apple\u2019s broader F1 ambitions: The company has said it plans to promote the sport across Apple News, Apple Maps (highlighting F1 tracks around the world), Apple Music, and Apple Fitness+, as well as in its physical retail stores.<\/p>\n This collaboration also means Netflix continues to push into live sports broadcasting, after pivoting from a \u201cno-sports\u201d stance<\/a> to securing major rights for NFL Christmas games<\/a>, WWE Raw<\/a>, and MLB<\/a>.\u00a0<\/p>\n Techcrunch event<\/p>\n \n\t\t\t\t\t\t\t\t\tBoston, MA<\/span> Additionally, the joint effort comes as part of Apple\u2019s new multi-year deal<\/a> with Formula 1, under which Apple TV replaced ESPN as the exclusive U.S. broadcaster for all 24 races beginning this season. The deal is reportedly valued at around $150 million per season, a significant jump from the roughly $85 million<\/a> ESPN reportedly paid. All races are available to Apple TV subscribers at no extra charge. The previous partnership with ESPN achieved an average viewership of 1.3 million<\/a> in its final year.<\/p>\n
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