{"id":2562,"date":"2025-12-11T04:51:04","date_gmt":"2025-12-11T04:51:04","guid":{"rendered":"https:\/\/microvibenews.com\/?p=2562"},"modified":"2025-12-11T04:51:04","modified_gmt":"2025-12-11T04:51:04","slug":"ais-reliance-on-patterns-can-lead-to-mediocre-results-warns-ceo-of-design-consultancy-ideo","status":"publish","type":"post","link":"https:\/\/microvibenews.com\/?p=2562","title":{"rendered":"AI’s reliance on patterns can lead to \u2018mediocre\u2019 results, warns CEO of design consultancy IDEO"},"content":{"rendered":"

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Can AI be used to generate original work rather than mere \u201cslop\u201d? That\u2019s the question facing many designers who both hope to leverage AI\u2019s power to generate and refine new ideas quickly, and worry about their ability to compete with a flood of AI-generated, yet subpar, content.<\/p>\n

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Yet Mike Peng, the CEO of design consultancy IDEO, thinks that human creativity, enhanced by AI, could be the path forward for designers.\u00a0<\/p>\n

AI\u2019s pattern recognition capability can make it an incredibly powerful tool, noted Peng at Fortune Brainstorm Design in Macau on Dec. 2. But its reliance on averages can lead to \u201csomewhat mediocre\u201d results, he warned.<\/p>\n

\u201cCreativity is all about not being mediocre and being on the edge,\u201d he added.<\/p>\n

Similarly, AI is excellent at iteration, but only creativity can determine where to apply those iterated ideas. \u201cThis comes from taste, curation, discernment\u2014you need to know where to look,\u201d Peng advised.<\/p>\n

And while AI might outperform humans in terms of execution, or how to get from \u201cpoint A to point B,\u201d bringing it to life requires creativity and empathy, which Peng said \u201ccan only be done by folks like us.\u201d<\/p>\n

So how best to inculcate a creative mindset and unlock the power of AI? \u201cThe only way we can get better at it\u2014and the only way we as creative people, as designers, can become superpowered\u2014is to be able to experiment\u201d Peng said.<\/p>\n

Playfulness, curiosity and experimentation, along with human-centered design are, hallmarks of IDEO, the world-renowned global design and innovation consultancy founded in Palo Alto in 1991. Peng took over as IDEO\u2019s CEO earlier this year, after spending five years as chief creative officer of Moon Creative Lab, a venture studio affiliated with Japan\u2019s Mitsui.<\/p>\n

\u201cThere is no play without friction,\u201d Peng noted. \u201cPlay is about overcoming something, achieving something.\u201d That\u2019s counter to companies often trying to make their products and services faster and easier to use. To avoid mediocrity, \u201cwe have to play, we have to experiment, we have to be on the edge\u201d with new technology, he said.<\/p>\n

IDEO, he notes, is \u201cin the business of creating something that AI cannot exactly do on its own.\u201d Yet, for him, the human superpower remains understanding human complexity and interactions.<\/p>\n

After all, Peng urged, creatives and designers will \u201cbe the ones to bring this experience to life.\u201d<\/p>\n

Correction, Dec. 10, 2025: An earlier version of this article misstated Mike Peng\u2019s previous position at Moon Creative Lab.<\/em><\/p>\n<\/div>\n

#AIs #reliance #patterns #lead #mediocre #results #warns #CEO #design #consultancy #IDEO<\/p>\n","protected":false},"excerpt":{"rendered":"

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