\n<\/p>\n
Masters said: “For the first time the Premier League is going to have its own customers.<\/p>\n
“This is a new app you can download and have on your smart TVs, your laptops, and watch 380 matches and loads of shoulder content, 24\/7 channel service and it’s going to be an exciting product.<\/p>\n
“We’re also looking to learn, to see how that might be replicated all around the world.”<\/p>\n
Masters added “if it goes well, it may be replicated” but did not “want to predict further than that” at this stage.<\/p>\n
The launch will coincide with the opening of a new Premier League Studios production hub in Olympia in London.<\/p>\n
Traditional broadcast rights have been a highly lucrative source of revenue for the league, with the current domestic package split between Sky and TNT worth a record \u00a36.7bn.<\/a><\/p>\n However, offering action to fans directly through their own subscription-based platforms opens up the opportunity for organisations to have greater control over the distribution of content, and potentially take in more revenue.<\/p>\n<\/div>\n