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Last month, OpenAI said that it is going to introduce ads to users of the free and Go tiers in ChatGPT<\/a>. The company rolled out ads to U.S.-based users earlier this month<\/a> amid criticism from rivals like Anthropic, which published a string of Super Bowl ads<\/a>.<\/p>\n On the sidelines of the India AI summit, TechCrunch asked OpenAI COO Brad Lightcap<\/a> about how the company is approaching ads. Lightcap said that the process is iterative and the company has to get user privacy and trust right.<\/p>\n \u201cWell, this is going to be an iterative process for sure. This is something we are committed to getting right.\u00a0What does that look like?\u00a0It means obviously maintaining user trust at a very high level.\u00a0It means getting privacy right,\u201d Lightcap said.<\/p>\n He also noted that ads can add to the product experience of users if they are done right. He urged to give OpenAI a few months to see how the company fares in rolling out the product.<\/p>\n \u201cIt means really creating a delightful product experience.\u00a0We think ads done right can be additive to a product experience.\u00a0And so it\u2019ll take iteration, it\u2019ll take time, but we\u2019re just starting out.\u00a0So maybe give us a few months and see how it goes,\u201d he said.<\/p>\n Lightcap didn\u2019t specify if the company is thinking about rolling out ads beyond the U.S. market at the moment.<\/p>\n Earlier this month, Sam Altman hit back at Anthropic with a long post on X<\/a> about the Super Bowl ads, calling the OpenAI rival \u201cdishonest\u201d and accusing them of making an expensive product that serves \u201crich people.\u201d<\/p>\n Techcrunch event<\/p>\n \n\t\t\t\t\t\t\t\t\tBoston, MA<\/span> \u201cMore importantly, we believe everyone deserves to use AI and are committed to free access, because we believe access creates agency. More Texans use ChatGPT for free than the total number of people who use Claude in the US, so we have a differently-shaped problem than they do,\u201d Altman wrote.<\/p>\n Various<\/a> outlets<\/a> have reported that OpenAI is charging $60 for 1,000 impressions, an unusually high rate. Last month, Adweek noted that OpenAI is asking for $200,000 of minimum commitment from advertisers. Earlier this week, The Information<\/a> reported that Shopify is allowing its merchants to advertise on ChatGPT through its Shop Campaigns ad network, joining early testers like Target, Williams Sonoma, and Adobe.<\/p>\n<\/div>\n
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\n\t\t\t\t\t\t\t\t\t\t\t\t\tJune 9, 2026<\/span>\n\t\t\t\t\t\t\t<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n