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Earlier this month, OpenAI launched a new platform called OpenAI Frontier for enterprises to build and manage agents<\/a>, but OpenAI COO Brad Lightcap said that businesses haven\u2019t yet seen AI adoption at scale.<\/p>\n \u201cOne of the interesting things and some of the inspiration for the work we\u2019ve been doing lately around OpenAI Frontier is we have not yet really seen enterprise AI penetrate enterprise business process,\u201d the AI exec said on the sidelines of the India AI Impact Summit held last week in New Delhi<\/a>.<\/p>\n \u201cYou\u2019ve got really powerful AI systems that any person can use in their individual capacity.\u00a0And enterprises are these highly complex organizations with a lot of people, teams, all having to work together, a lot of context.\u00a0There are very complex goals that have to be achieved using a lot of different systems and tools.\u201d<\/p>\n There is a lot of talk around AI agents<\/a> taking over business processes<\/a> and claiming that \u201cSaaS is dead.\u201d<\/a> While these predictions have moved SaaS stocks at times, they haven\u2019t really come true. In fact, Lightcap said OpenAI was a massive Slack user last year<\/a>, indicating how much AI firms are still reliant on traditional enterprise software.<\/p>\n In January, OpenAI CFO Sarah Friar posted that the company\u2019s revenue is on the rise<\/a>, with the startup ending 2025 with over $20 billion in annualized revenue. Lightcap said that demand is strong, without sharing any numbers.<\/p>\n \u201cWe almost always find ourselves having to manage too much demand. We are still an organization that is growing, and so there is this global demand factor that we would love to be able to meet, and we are working as best as we can to be able to meet,\u201d Lightcap said.<\/p>\n At the same time, OpenAI is thinking about how to quantify success in the enterprise. Lightcap said that OpenAI will try to measure Frontier\u2019s impact based on \u201cbusiness outcomes, not on seat licenses.\u201d (The company hasn\u2019t yet shared pricing for Frontier.)<\/p>\n Techcrunch event<\/p>\n \n\t\t\t\t\t\t\t\t\tBoston, MA<\/span> \u201cFrontier is a way for us to experiment iteratively with how to actually bring AI into the really messy and complex areas of businesses that I think if we get that right, we\u2019re going to learn a lot about both businesses and also AI systems,\u201d Lightcap noted.<\/p>\n Days after TechCrunch\u2019s conversation, OpenAI partnered with consultancies like Boston Consulting Group (BCG), McKinsey, Accenture, and Capgemini<\/a> to deploy its technology in an enterprise push. Even rival Anthropic launched plug-ins for finance, engineering, and design for enterprises to build agents based on Claude.<\/p>\n Meanwhile, the company doesn\u2019t have a clear path of integrating the open source tool OpenClaw<\/a> after its creator joined the company, but Lightcap said that it gives OpenAI \u201ca glimpse into the future\u201d where agents can do \u201calmost anything you want them to be able to do on a computer.\u201d<\/p>\n In keeping with the India AI summit, OpenAI has made a number of recent announcements around its business in the world\u2019s largest market. The company said India was the second biggest user base of ChatGPT outside the U.S., with more than 100 million weekly users<\/a>. Lightcap said that voice as a modality is picking up in India and enabling OpenAI to reach more people.<\/p>\n \u201cVoice is so important here. And voice models now feel good enough and also good enough to run in low-latency and low-bandwidth environments, where you really can start to enable access to technology for a group of people who maybe were more disenfranchised than not,\u201d Lightcap said.<\/p>\n The company also signed an enterprise contract for the usage of its tools and to deploy compute. Lightcap noted India is fourth in terms of enterprise seats in Asia, which is low for a populous country, and OpenAI has a lot of scope to expand there.<\/p>\n The AI company is also set to open two new offices in India in Mumbai and Bengaluru. However, these are likely to be sales and go-to-market offices. When I asked Lightcap if these offices would include technical talent, he said, \u201cNever say never.\u201d<\/p>\n There is also a fear of job impact, especially in countries like India, where the IT services and BPO (business process outsourcing) industry is prominent, as AI tools automate some of the tasks. In the past few weeks, Indian IT company stocks have dipped<\/a> as the market is taking into account the fact that areas like coding might require fewer humans. Lightcap said that the company is being \u201cgrounded\u201d in what it has observed in terms of jobs market.<\/p>\n \u201cOur view is that over time, jobs will change. I think we don\u2019t yet know where, how, or what, but it seems inevitable that work will look different in the future than it looks today.\u00a0And that\u2019s natural, that\u2019s part of the business cycle.\u00a0It\u2019s part of the global and dynamic economy that we live in.\u00a0And so I think what we have to do is be able to obviously have empathy for where jobs are changing at a high rate,\u201d he noted.<\/p>\n The story has been updated to state OpenAI hired the creator of OpenClaw.<\/p>\n<\/div>\n
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