Spotify and Liquid Death have teamed up to launch what might be the wildest product collaboration of the year: the Eternal Playlist Urn<\/a>, a wireless Bluetooth speaker shaped like a cremation urn. Yes, you read that right.<\/p>\n The Eternal Playlist Urn is not really meant to hold ashes, but is instead a collector\u2019s item, with only 150 available for purchase in the U.S. For $495, buyers receive a 7-inch-by-11.4-inch urn with a Bluetooth speaker built into the lid. (We question the audio quality, since all the tech is crammed into the lid of this tiny urn.)<\/p>\n According to Spotify, the urn offers \u201cthe world\u2019s first ever music-streaming urn,\u201d making death \u201ca lot less boring.\u201d With this product, the idea is that even the dearly departed can keep jamming to their favorite tunes for eternity, or at least that\u2019s the company\u2019s joke.<\/p>\n \u201cLife needs music. So does the afterlife. That\u2019s why Spotify has partnered with Liquid Death to create the Eternal Playlist Urn, the world\u2019s first wireless speaker designed to bring your music somewhere it\u2019s never been before,\u201d Spotify stated<\/a> in a blog post.\u00a0<\/p>\n When you get the urn, you can create your own Eternal Playlist<\/a> on Spotify by answering questions like \u201cWhat\u2019s your eternal vibe?\u201d or \u201cWhat\u2019s your go-to ghost noise?\u201d Spotify will then use your answers and listening history to generate a custom playlist, which syncs directly to the urn\u2019s speaker and can be shared with friends and family.<\/p>\n While Spotify hasn\u2019t released a branded smart speaker, it partnered with Ikea<\/a> in 2022 on a portable Bluetooth lamp speaker with Spotify Tap functionality, making this the company\u2019s second hardware collaboration with another brand. The company also released \u201cCar Thing<\/a>,\u201d an in-car entertainment device, which was later discontinued.<\/a><\/p>\n This isn\u2019t the first time Liquid Death has pushed the limits of extreme marketing. The brand is known for its outrageous campaigns, including a life-sized Yeti Casket-shaped cooler<\/a>. While some may find the humor a little morbid, fans of dark, irreverent comedy seem to be intrigued by it. The cooler had over 800 bidders and sold for $68,200.<\/p>\n Techcrunch event<\/p>\n \n\t\t\t\t\t\t\t\t\tBoston, MA<\/span> Whether you view this as a clever stunt, a funny gag, a tasteless joke, or simply absurd, the Eternal Playlist Urn is a testament to how far brands will go to capture our attention.<\/p>\n![\"\"](\"https:\/\/techcrunch.com\/wp-content\/uploads\/2026\/02\/SpotifyEternalPlaylist.png?w=680\")
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\n\t\t\t\t\t\t\t\t\t\t\t\t\tJune 9, 2026<\/span>\n\t\t\t\t\t\t\t<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n