{"id":2377,"date":"2025-12-10T15:43:03","date_gmt":"2025-12-10T15:43:03","guid":{"rendered":"https:\/\/microvibenews.com\/?p=2377"},"modified":"2025-12-10T15:43:03","modified_gmt":"2025-12-10T15:43:03","slug":"wta-tour-and-mercedes-benz-sign-potentially-largest-partnership-deal-in-womens-sport","status":"publish","type":"post","link":"https:\/\/microvibenews.com\/?p=2377","title":{"rendered":"WTA Tour and Mercedes-Benz sign potentially largest partnership deal in women’s sport"},"content":{"rendered":"


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The Women’s Tennis Association has announced a long-term partnership with Mercedes-Benz which has the potential to be the largest in women’s sport.<\/b><\/p>\n

The German car manufacturer will become the premier partner of the WTA and pour $50m (\u00a337.5m) per year into women\u2019s tennis for up to 10 years.<\/p>\n

The deal has been described as the “most significant” in the WTA’s history, and could ultimately be worth up to half a billion dollars (\u00a3375m).<\/p>\n

The National Women’s Soccer League in America signed a $240m (\u00a3180m) four-year media rights deal in November 2023, while Nike has invested $350m (\u00a3262m) across multiple women’s football leagues.<\/p>\n

Announced on Wednesday, the WTA deal will help with the tour’s commitment to have equal prize money<\/a> at events where both men and women feature by 2027 and at non-combined events by 2033.<\/p>\n

Equal prize money was one of the key goals when the WTA was founded in 1973.<\/p>\n

American tennis great Billie Jean King, who founded the WTA and was its first president, said the deal shows the tour “continues to lead the way in women’s sport”.<\/p>\n

“Our mission statement when we founded the WTA was that any girl born in this world, if she was good enough, would have a place to compete, be respected and make a living playing tennis,” King told BBC Sport.<\/p>\n

“This is a real partnership and Mercedes are in it for the long term.<\/p>\n

“Seeing a brand like that stand with us sends a message that echoes far beyond tennis.”<\/p>\n<\/div>\n


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Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

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