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The\u00a0creator\u00a0economy is evolving fast, and ad revenue alone\u00a0isn\u2019t\u00a0cutting it anymore.\u00a0YouTubers are launching product lines<\/a>,\u00a0acquiring\u00a0startups, and building actual business empires.\u00a0In fact,\u00a0MrBeast\u2019s company\u00a0bought fintech startup Step<\/a>, and his chocolate business is outearning his media arm. This\u00a0isn\u2019t\u00a0just\u00a0one\u00a0creator\u2019s\u00a0strategy.\u00a0For\u00a0many,\u00a0it\u2019s\u00a0the\u00a0new playbook.\u00a0<\/p>\n On this episode of TechCrunch\u2019s\u00a0Equity<\/a>\u00a0podcast, hosts Kirsten Korosec, Anthony Ha, and Rebecca Bellan unpack how creators are diversifying beyond ads, whether their model can scale beyond the top 1%, everything happing at India\u2019s AI Impact Summit<\/a>, and more of the week\u2019s headlines.<\/p>\n<\/div>\n