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Reddit announced<\/a> on Thursday that it\u2019s testing a new AI search tool that takes community recommendations and matches them with products from some of the company\u2019s shopping and advertising partners. <\/p>\n A small group of users in the U.S. will start to see search results that include interactive product carousels with pricing, images, and direct where-to-buy links.<\/p>\n The announcement reflects Reddit\u2019s broader push to combine its community-driven platform with e-commerce capabilities. The move comes as Reddit launched its first shoppable ad product<\/a> last year, called Dynamic Product Ads (DPA), which display personalized product recommendations to users based on their interests.<\/p>\n Now, when users who are part of the test search for something like \u201cbest noise-canceling headphones\u201d or \u201celectronic gift ideas for a college student,\u201d they will see a carousel of related products at the bottom of the results. <\/p>\n This carousel will feature products directly mentioned by users from conversations on related posts and comments. If users tap on the product, they can view more details and then be directed to the retailer to purchase the item. <\/p>\n \u201cThis feature surfaces top-recommended products directly from discussions, giving redditors instant information about any product,\u201d the company wrote in a blog post<\/a>. \u201cThis test is designed to make Reddit easier to navigate while keeping community perspectives at the center of the experience. We\u2019ll continue learning from how people use this new feature and refine the experience over time.\u201d<\/p>\n While platforms like TikTok and Instagram have long integrated shopping features, Reddit is now looking to follow suit. Of course, Reddit isn\u2019t the only tech platform that recently started exploring AI-driven shopping, as OpenAI\u2019s ChatGPT rolled out an \u201cInstant Checkout\u201d<\/a> feature last September that lets users make\u00a0Etsy and Shopify\u00a0purchases within conversations. <\/p>\n Techcrunch event<\/p>\n \n\t\t\t\t\t\t\t\t\tBoston, MA<\/span>
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\n\t\t\t\t\t\t\t\t\t\t\t\t\tJune 9, 2026<\/span>\n\t\t\t\t\t\t\t<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n