{"id":23359,"date":"2026-02-19T21:08:12","date_gmt":"2026-02-19T21:08:12","guid":{"rendered":"https:\/\/microvibenews.com\/?p=23359"},"modified":"2026-02-19T21:08:12","modified_gmt":"2026-02-19T21:08:12","slug":"chivas-brothers-shielded-by-market-variations-daily-business","status":"publish","type":"post","link":"https:\/\/microvibenews.com\/?p=23359","title":{"rendered":"Chivas Brothers shielded by market variations \u2013 Daily Business"},"content":{"rendered":"<p><\/p>\n<div>\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/dailybusinessgroup.co.uk\/wp-content\/uploads\/2023\/08\/Chivas-Regal.png\" alt=\"Chivas\" class=\"wp-image-156468 lazyload\" style=\"width:827px;height:auto\"\/><img loading=\"lazy\" fetchpriority=\"high\" decoding=\"async\" width=\"794\" height=\"597\" src=\"https:\/\/dailybusinessgroup.co.uk\/wp-content\/uploads\/2023\/08\/Chivas-Regal.png\" alt=\"Chivas\" class=\"wp-image-156468 lazyload\" style=\"width:827px;height:auto\" srcset=\"https:\/\/dailybusinessgroup.co.uk\/wp-content\/uploads\/2023\/08\/Chivas-Regal.png 794w, https:\/\/dailybusinessgroup.co.uk\/wp-content\/uploads\/2023\/08\/Chivas-Regal-300x226.png 300w, https:\/\/dailybusinessgroup.co.uk\/wp-content\/uploads\/2023\/08\/Chivas-Regal-768x577.png 768w, https:\/\/dailybusinessgroup.co.uk\/wp-content\/uploads\/2023\/08\/Chivas-Regal-600x451.png 600w\" sizes=\"(max-width: 794px) 100vw, 794px\"\/><figcaption class=\"wp-element-caption\"><em>Chivas Brothers has seen a fall in sales<\/em><\/figcaption><\/figure>\n<p class=\"has-medium-font-size\">Scotland\u2019s second-largest whisky producer has posted a 5% fall slide in sales in line with a general decline across the sector.<\/p>\n<p class=\"has-medium-font-size\">Chivas Brothers, which forms part of French drinks empire\u00a0Pernod Ricard, saw total net sales fall in the six months  to the end of December.<\/p>\n<p class=\"has-medium-font-size\">It said first half performance had been protected by its \u201cgeographic scale and diverse portfolio\u201d which produced contrasting market conditions in different regions.<\/p>\n<p class=\"has-medium-font-size\">While the sector has been hit by US trade tariffs, inflationary pressures and changing drinking habits among consumers,  Chivas has also seen sales increases in India and Turkey.<\/p>\n<p class=\"has-medium-font-size\">Nodjame Fouad, a division chief executive, said: \u201cThanks to Chivas Brothers\u2019 diverse brand portfolio and broad geographic footprint, we remain strongly positioned to deliver sustainable growth and meet consumer trends in the current business environment of contrasting market conditions.<\/p>\n<p class=\"has-medium-font-size\">\u201cLooking forward, we welcome the recent news of the\u00a0China tariff\u00a0on Scotch being halved to 5% and efforts to bring the UK-India free trade agreement into force and remain confident in the outlook for Scotch whisky and its enduring global appeal.\u201d<\/p>\n<p class=\"has-medium-font-size\">Parent group Pernod Ricard reported declining sales across all five of its priority markets in the first half. <\/p>\n<p class=\"has-medium-font-size\">Pernod also reaffirmed guidance for sales growth of between 3% and 6% between 2027 and 2029 despite the challenging industry-wide backdrop.<\/p>\n<p><!-- Simple Share Buttons Adder (8.5.3) simplesharebuttons.com -->           \t            <\/div>\n<p><script>\n!function(f,b,e,v,n,t,s)\n{if(f.fbq)return;n=f.fbq=function(){n.callMethod?\nn.callMethod.apply(n,arguments):n.queue.push(arguments)};\nif(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0';\nn.queue=[];t=b.createElement(e);t.async=!0;\nt.src=v;s=b.getElementsByTagName(e)[0];\ns.parentNode.insertBefore(t,s)}(window,document,'script',\n'https:\/\/connect.facebook.net\/en_US\/fbevents.js');\n fbq('init', '1192059580980274'); \nfbq('track', 'PageView');\n<\/script>#Chivas #Brothers #shielded #market #variations #Daily #Business<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Chivas Brothers has seen a fal&hellip; <\/p>\n","protected":false},"author":1,"featured_media":23360,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[1728,266,13726,13725,265,33,13727,13728],"_links":{"self":[{"href":"https:\/\/microvibenews.com\/index.php?rest_route=\/wp\/v2\/posts\/23359"}],"collection":[{"href":"https:\/\/microvibenews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/microvibenews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/microvibenews.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/microvibenews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=23359"}],"version-history":[{"count":0,"href":"https:\/\/microvibenews.com\/index.php?rest_route=\/wp\/v2\/posts\/23359\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/microvibenews.com\/index.php?rest_route=\/wp\/v2\/media\/23360"}],"wp:attachment":[{"href":"https:\/\/microvibenews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=23359"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/microvibenews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=23359"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/microvibenews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=23359"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}