{"id":22358,"date":"2026-02-16T15:59:27","date_gmt":"2026-02-16T15:59:27","guid":{"rendered":"https:\/\/microvibenews.com\/?p=22358"},"modified":"2026-02-16T15:59:27","modified_gmt":"2026-02-16T15:59:27","slug":"victorias-secret-ceo-says-shoppers-are-embracing-glamour-again","status":"publish","type":"post","link":"https:\/\/microvibenews.com\/?p=22358","title":{"rendered":"Victoria\u2019s Secret CEO says shoppers are embracing glamour again"},"content":{"rendered":"

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Victoria\u2019s Secret doesn\u2019t just want to sell you a bra this Valentine\u2019s Day\u2014it wants to sell you an escape hatch from a world that feels a little too difficult. CEO Hillary Super argues that after years of cultural heaviness, the lingerie giant is finding its footing again by leaning back into glamour, glitter, and unapologetic fantasy\u2014this time on women\u2019s terms.<\/p>\n

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Super, the first woman to run the company in its current form, is blunt about how flat things had gotten. For years, Victoria\u2019s Secret tried to outrun its legacy of hyper?narrow beauty standards with cautious rebrands and empowerment slogans that critics derided as box?checking. The brand stopped bragging about what it did well\u2014like bra fittings\u2014and dialed down the theatrics that once made it appointment viewing. \u201cWe were living in a beige world for a while,\u201d she reflects in her downtown Manhattan office, where Victoria\u2019s Secret\u2019s maximalism is reflected in nearby leopard-print lingerie.\u00a0<\/p>\n

Super is the former CEO of Anthropologie, where she saw beige and gray take over home interiors. Victoria\u2019s Secret\u2019s hottest competitor, Skims, also launched with a minimalist, monochrome aesthetic. \u201cWe had gone through a good chunk of time in a very bland, very neutral trend pattern. So whether that\u2019s in intimate apparel, whether that\u2019s in nail colors, whether that\u2019s in the gray and beige of home interiors,\u201d she observes. \u201cAnd I think that maximalism and fun and joy and pushing it to the max, I just think that\u2019s coming back and and I think we see that in our results.\u201d\u00a0<\/p>\n

?Her bet is that women are ready for maximalism again, and that there\u2019s real demand for a place that feels fun. In a time of political whiplash, economic anxiety, and lingering culture?war fatigue, she frames Victoria\u2019s Secret as a kind of sparkly refuge. The goal, she says, is to be \u201ca really uplifting place to escape to,\u201d one that helps customers feel like the best version of themselves, not someone else\u2019s fantasy. Sexy, in this universe, is a feeling, as could be seen at the 2025 Victoria\u2019s Secret Fashion Show.\u00a0<\/p>\n

?Read the full feature to see how Super is trying to turn using that vision to power the \u201cbiggest transformation opportunity in retail\u201d\u2014and whether wings and rhinestones are enough to pull it off.<\/p>\n<\/div>\n

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#Victorias #Secret #CEO #shoppers #embracing #glamour<\/p>\n","protected":false},"excerpt":{"rendered":"

Victoria\u2019s Secret doesn\u2019t just… <\/p>\n","protected":false},"author":1,"featured_media":22359,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[529,5267,3736,13286,5520,351,3611,10609,12406],"_links":{"self":[{"href":"https:\/\/microvibenews.com\/index.php?rest_route=\/wp\/v2\/posts\/22358"}],"collection":[{"href":"https:\/\/microvibenews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/microvibenews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/microvibenews.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/microvibenews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=22358"}],"version-history":[{"count":0,"href":"https:\/\/microvibenews.com\/index.php?rest_route=\/wp\/v2\/posts\/22358\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/microvibenews.com\/index.php?rest_route=\/wp\/v2\/media\/22359"}],"wp:attachment":[{"href":"https:\/\/microvibenews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=22358"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/microvibenews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=22358"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/microvibenews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=22358"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}