{"id":21212,"date":"2026-02-12T16:07:43","date_gmt":"2026-02-12T16:07:43","guid":{"rendered":"https:\/\/microvibenews.com\/?p=21212"},"modified":"2026-02-12T16:07:43","modified_gmt":"2026-02-12T16:07:43","slug":"what-netflix-and-tiktok-tell-us-about-modern-consumer-behaviour-online-daily-business","status":"publish","type":"post","link":"https:\/\/microvibenews.com\/?p=21212","title":{"rendered":"What Netflix and TikTok Tell Us About Modern Consumer Behaviour Online \u2013 Daily Business"},"content":{"rendered":"<p><\/p>\n<div>\n<p>Streaming services and short-form video platforms are no longer used solely as a passive pastime for consuming media. These platforms have utilised ways to interact,\u00a0share\u00a0and spend money on brands that are promoted on their site.?\u00a0<\/p>\n<p>Services such as Netflix and TikTok aim to dominate the attention of consumers, especially in the millennial and Gen Z demographics. Now, these platforms are turning their attention to commerce, with the launch of retailer shops that are accessible through the sites.?\u00a0<\/p>\n<p>This trend reveals a border shift in consumer\u00a0purchasing\u00a0habits, changing the way people discover brands, make purchasing\u00a0decisions\u00a0and engage with products digitally.?\u00a0<\/p>\n<p><strong>How These Platforms Turned to Retail?<\/strong>\u00a0<\/p>\n<p>In 2021, TikTok launched the TikTok Shop, where major and local businesses were able to sell their products directly through the site. For example, retailers such as Marks and Spencer, Sainsbury\u2019s, Clarks, and more than 200,000\u00a0other\u00a0independent businesses\u00a0are selling their products?on this platform.\u00a0<\/p>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<p>\n<iframe loading=\"lazy\" title=\"How TikTok Shop Became The Fastest Growing Social Media Shopping Platform\" width=\"1110\" height=\"624\" src=\"https:\/\/www.youtube.com\/embed\/XLFhfwVOPaI?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/p>\n<\/figure>\n<p>TikTok promotes these brands through \u2018shoppable videos\u2019,\u00a0which promote products to viewers. Major influencers are paid to advertise brands through viral trends and skits that incorporate promotions throughout the video.?\u00a0<\/p>\n<p>Furthermore, Netflix has launched its own merchandise shop, titled the Netflix Shop, which sells licensed products from its own shows, such as Bridgerton, Stranger Things,?and Squid Game. This allows the site to capitalise on viral moments, as they are prepared with merch before their shows gain traction.?\u00a0<\/p>\n<p><strong>Changing Consumer Habits \u2013 Instant Purchase Decisions??<\/strong>\u00a0<\/p>\n<p>This trend has helped shape consumer\u00a0purchasing\u00a0habits.\u00a0Both of these\u00a0platforms are built around an algorithm-driven discovery, which\u00a0identifies\u00a0patterns in consumers, so they know specific content to recommend.?\u00a0<\/p>\n<p>This has made advertising far more targeted, where people discover media and brands that they directly want to engage with. It correlates with a fast, reactive behaviour model. TikTok, specifically, thrives on short attention spans and making impulse decisions.??\u00a0<\/p>\n<p>Danielle Dullaghan, a social strategy director at IRIS, said that TikTok Shop\u2019s success is the fact that \u201cit plays directly into impulse buying behaviour\u201d.\u00a0<\/p>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<p>\n<iframe loading=\"lazy\" title=\"Gen Z Consumer Behavior &amp; Shopping Habits\" width=\"1110\" height=\"624\" src=\"https:\/\/www.youtube.com\/embed\/0o46A1MBw8M?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/p>\n<\/figure>\n<p>These behavioural shifts\u00a0don\u2019t\u00a0just influence how platforms market towards consumers.\u00a0They\u2019re\u00a0also closely watched by traders assessing short-term volatility via\u00a0a\u00a0CFD broker\u00a0offering access to global markets, which are influenced by online consumer behaviour.\u00a0<\/p>\n<p>In consumers, attention is split across both short-form and long-form content. Gen Z specifically is dividing focus between many different platforms, and this changes how brands and advertisers\u00a0have to\u00a0promote themselves.?\u00a0<\/p>\n<p>Consumers now expect personalisation,\u00a0interactivity\u00a0and instant access in their entertainment. Over 43% of respondents to a\u00a0consumer research study\u00a0stated that elements such as polls and quizzes were an essential part of their media consumption. Livestreams have also become\u00a0very popular\u00a0amongst a Gen Z audience, with over 30% of respondents engaging with this type of content.?\u00a0<\/p>\n<p>These are the types of stats that platforms like Netflix and TikTok are utilising to find new, innovative ways to promote\u00a0different products\u00a0to their audiences.\u00a0<\/p>\n<p><!-- Simple Share Buttons Adder (8.5.3) simplesharebuttons.com -->           \t            <\/div>\n<p><script>\n!function(f,b,e,v,n,t,s)\n{if(f.fbq)return;n=f.fbq=function(){n.callMethod?\nn.callMethod.apply(n,arguments):n.queue.push(arguments)};\nif(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0';\nn.queue=[];t=b.createElement(e);t.async=!0;\nt.src=v;s=b.getElementsByTagName(e)[0];\ns.parentNode.insertBefore(t,s)}(window,document,'script',\n'https:\/\/connect.facebook.net\/en_US\/fbevents.js');\n fbq('init', '1192059580980274'); \nfbq('track', 'PageView');\n<\/script>#Netflix #TikTok #Modern #Consumer #Behaviour #Online #Daily #Business<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Streaming services and short-f&hellip; <\/p>\n","protected":false},"author":1,"featured_media":21213,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[7830,266,1953,265,2022,461,2853,931],"_links":{"self":[{"href":"https:\/\/microvibenews.com\/index.php?rest_route=\/wp\/v2\/posts\/21212"}],"collection":[{"href":"https:\/\/microvibenews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/microvibenews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/microvibenews.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/microvibenews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=21212"}],"version-history":[{"count":0,"href":"https:\/\/microvibenews.com\/index.php?rest_route=\/wp\/v2\/posts\/21212\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/microvibenews.com\/index.php?rest_route=\/wp\/v2\/media\/21213"}],"wp:attachment":[{"href":"https:\/\/microvibenews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=21212"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/microvibenews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=21212"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/microvibenews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=21212"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}