{"id":2119,"date":"2025-12-09T21:09:12","date_gmt":"2025-12-09T21:09:12","guid":{"rendered":"https:\/\/microvibenews.com\/?p=2119"},"modified":"2025-12-09T21:09:12","modified_gmt":"2025-12-09T21:09:12","slug":"customers-dont-care-about-ai-they-want-to-boost-cash-flow-and-make-ends-meet-intuit-ceo-says","status":"publish","type":"post","link":"https:\/\/microvibenews.com\/?p=2119","title":{"rendered":"‘Customers don’t care about AI’ \u2014 they want to boost cash flow and make ends meet, Intuit CEO says"},"content":{"rendered":"

<\/p>\n

While Wall Street and Silicon Valley are obsessed with artificial intelligence, many businesses don\u2019t have the luxury to fixate on AI because they\u2019re too busy trying to grind out more revenue.<\/p>\n

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At the Fortune Brainstorm AI conference in San Francisco on Monday, Intuit CEO Sasan Goodzari acknowledged the day-to-day priorities of users of his company\u2019s products, such as QuickBooks, TurboTax, Mailchimp and Credit Karma.<\/p>\n

\u201cI remind ourselves at the company all the time: customers don\u2019t care about AI,\u201d he told Fortune\u2019s<\/em> Andrew Nusca. \u201cEverybody talks about AI, but the reality is a consumer is looking to increase their cash flow. A consumer is looking to power their prosperity to make ends meet. A business is trying to get more customers. They\u2019re trying to manage their customers, sell them more services.\u201d<\/p>\n

Of course, AI still powers Intuit\u2019s platforms, which help companies and entrepreneurs digest data that\u2019s often stovepiped across dozens of separate applications they juggle. So Intuit declared years ago that it would focus on delivering \u201cdone-for-you experiences,\u201d Goodzari said.<\/p>\n

On the enterprise side, it means helping businesses manage sales leads, cash flow, accounting, or taxes. On the consumer side, it entails helping users build credit and wealth. Expertise from a real person, or human intelligence (HI), is an essential component as well.<\/p>\n

\u201cCustomers don\u2019t care about AI,\u201d Goodzari added. \u201cWhat they care about is \u2018Help me grow my business, help me prosper.\u2019 And we have found the only way to do that is to combine technology automating everything for them with human intelligence on our platform that can actually give you the human touch and the advice. And we believe that will be the case for decades to come. But the role of the HI, the human, will change.\u201d<\/p>\n

For example, an Intuit AI agent can hand off tasks to humans by helping them follow up with business clients who have overdue invoices or identify which ones typically pay on time.<\/p>\n

Ashok Srivastava, Intuit\u2019s chief AI officer, noted that the AI agents on average save customers 12 hours per month on routine tasks. In addition, users get paid five days sooner and are 10% more likely to be paid in full.<\/p>\n

\u201cAs a person who\u2019s run small businesses in the past, I can tell you numbers like that are very meaningful,\u201d he said. \u201cTwelve more hours means 12 more hours that I can spend building my products, understanding my customers.\u201d <\/p>\n

Read more from Fortune Brainstorm AI:<\/strong><\/em><\/p>\n

Cursor developed an internal AI help desk that handles 80% of its employees\u2019 support tickets, says the $29 billion startup\u2019s CEO<\/p>\n

OpenAI COO Brad Lightcap says \u2018code red\u2019 will force the company to focus, as the ChatGPT maker ramps up enterprise push<\/p>\n

Amazon robotaxi service Zoox to start charging for rides in 2026, with \u2018laser focus\u2019 on transporting people, not deliveries, says cofounder<\/p>\n<\/div>\n

#Customers #dont #care #boost #cash #flow #ends #meet #Intuit #CEO<\/p>\n","protected":false},"excerpt":{"rendered":"

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