Threads<\/a> is introducing an AI-powered feature that lets users personalize their feed, the Meta-owned social network announced on Wednesday. The platform\u2019s new \u201cDear Algo\u201d feature lets users tell Threads what they temporarily want to see more or less of in their feed.<\/p>\n To use the feature, users need to type \u201cDear Algo\u201d in a public Threads post, followed by what they\u2019d like to see more or less of. For example, if you want to see more content about popular podcasts, you can post \u201cDear Algo, show me more posts about podcasts.\u201d Your feed will be adjusted for three days after submitting a request.<\/p>\n It\u2019s worth noting that because Dear Algo works through public postings, others are able to see your request, and they can even repost your request to apply it to their own feed. This aspect of the feature may be a hindrance for some users, as they might not want their requests to be public. However, Meta says it views this as a way for users to discover new conversations and topics, turning personalization into a community experience.<\/p>\n By allowing users to temporarily influence what appears on their feeds, Threads gains an edge over its competitors by offering a feature that isn\u2019t available on rival platforms.<\/p>\n \u201cThreads is where you go to keep up with what\u2019s happening right now,\u201d the company wrote in a blog post<\/a>. \u201cBut sometimes, what matters to you changes in an instant, and you want your Threads feed to reflect that \u2014 whether it\u2019s seeing more posts during a live NBA game or less about a TV show you haven\u2019t caught up on yet.\u201d<\/p>\n Although Threads and its competitors, X and Bluesky, already offer users a simple way to indicate their preferences with a \u201cNot Interested\u201d button, the new Dear Algo feature takes personalization a step further. The feature could also help make Threads feel more real-time, something X has historically been known for.<\/p>\n Dear Algo is available now in the U.S., New Zealand, Australia, and the U.K. Threads plans to introduce it in more countries in the future. <\/p>\n Techcrunch event<\/p>\n \n\t\t\t\t\t\t\t\t\tBoston, MA<\/span> The launch of the new feature comes a few weeks after a report from market intelligence firm Similarweb<\/a> suggested that Threads now surpasses X<\/a> in daily mobile usage. Although X still dominates Threads on the web, the Threads mobile app for iOS and Android has continued to see an increase in daily active users over the past several months.<\/p>\n The report revealed that Threads had 141.5 million daily active users on mobile as of January 7, 2026, while X had 125 million daily active users.<\/p>\n<\/div>\n![\"\"](\"https:\/\/techcrunch.com\/wp-content\/uploads\/2026\/02\/Threads_Dear-Algo_Post-Activity-Feed.png?w=680\")
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\n\t\t\t\t\t\t\t\t\t\t\t\t\tJune 23, 2026<\/span>\n\t\t\t\t\t\t\t<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n![\"\"](\"https:\/\/techcrunch.com\/wp-content\/uploads\/2026\/02\/Threads_Dear-Algo_Settings-Delete-Request.png?w=680\")