{"id":20528,"date":"2026-02-10T14:34:13","date_gmt":"2026-02-10T14:34:13","guid":{"rendered":"https:\/\/microvibenews.com\/?p=20528"},"modified":"2026-02-10T14:34:13","modified_gmt":"2026-02-10T14:34:13","slug":"trumps-tariffs-take-a-bit-out-of-honda-with-42-drop-in-profits-for-past-9-months","status":"publish","type":"post","link":"https:\/\/microvibenews.com\/?p=20528","title":{"rendered":"Trump&#8217;s tariffs take a bit out of Honda with 42% drop in profits for past 9 months"},"content":{"rendered":"<p><img src=\"https:\/\/fortune.com\/img-assets\/wp-content\/uploads\/2026\/02\/AP26036380394118-e1770731762195.jpg?w=2048\" \/><\/p>\n<p>Honda reported Tuesday a 42% drop in profit for the nine months through December, compared to a year earlier, as\u00a0U.S. President Donald Trump\u2019s tariffs\u00a0hurt the Japanese automaker\u2019s earnings.<\/p>\n<div>\n<p>Tokyo-based Honda Motor Co.\u2019s profit over the three quarters totaled 465.4 billion yen ($3 billion), down from 805.2 billion yen.<\/p>\n<p>That marked the second straight year that profit declined during the period at Honda, the maker of the Accord sedan, Civic compact and Odyssey minivan.<\/p>\n<p>Sales for the three quarters dipped 2.2% to 15.98 trillion yen ($102.6 billion) from the previous year. Honda stuck to its full fiscal year profit forecast at 300 billion yen ($1.9 billion).<\/p>\n<p>The\u00a0slowdown in electric vehicles\u00a0in the U.S. market was one negative factor, according to Honda, while the relatively healthy performance in its motorcycle division worked as a plus.<\/p>\n<p>Honda\u00a0lowered its global EV sales ratio projection\u00a0for 2030 to 20% from its previous target of 30%. It also said it canceled the development of some EV models, because the EV market was changing.<\/p>\n<p>The Trump administration, which has favored the oil and gas industry, has backpedaled on prior programs supporting the proliferation of EVs, dismantling programs that kicked in during the Biden administration, which had encouraged environmentally cleaner cars and trucks.<\/p>\n<p>Last year, Trump lowered\u00a0the tariffs\u00a0on automobiles and auto parts to 15% from an earlier 25% that he had initially announced. Japan promised to invest $550 billion in U.S. projects.<\/p>\n<p>Tariffs are a major blow to Japan\u2019s export-reliant economy, including the automakers. Last week, Japan\u2019s top automaker\u00a0Toyota Motor Corp.\u00a0reported a decline in recent profit, and announced that its chief financial officer, Kenta Kon, will become its new chief executive and president.<\/p>\n<p>Prime Minister\u00a0Sanae Takaichi, who took office in October as Japan\u2019s first female leader, scored a landslide parliamentary election victory for the governing party over the weekend. That\u2019s expected to make it easier for her Liberal Democratic Party to push forward on its policies, including bolstering growth by boosting government spending, especially in technology and defense.<\/p>\n<p>Honda stock jumped 2.1% in Tuesday\u2019s trading. The Nikkei 225 benchmark finished 2.3% higher, renewing a record high for the second day straight, in a rally set off, in part, by Takaichi\u2019s popularity.<\/p>\n<\/div>\n<p>#Trumps #tariffs #bit #Honda #drop #profits #months<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Honda reported Tuesday a 42% d&hellip; <\/p>\n","protected":false},"author":1,"featured_media":20529,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[884,5263,2399,322,12502,94,6379,490,491,496],"_links":{"self":[{"href":"https:\/\/microvibenews.com\/index.php?rest_route=\/wp\/v2\/posts\/20528"}],"collection":[{"href":"https:\/\/microvibenews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/microvibenews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/microvibenews.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/microvibenews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=20528"}],"version-history":[{"count":0,"href":"https:\/\/microvibenews.com\/index.php?rest_route=\/wp\/v2\/posts\/20528\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/microvibenews.com\/index.php?rest_route=\/wp\/v2\/media\/20529"}],"wp:attachment":[{"href":"https:\/\/microvibenews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=20528"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/microvibenews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=20528"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/microvibenews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=20528"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}