{"id":20339,"date":"2026-02-10T01:19:41","date_gmt":"2026-02-10T01:19:41","guid":{"rendered":"https:\/\/microvibenews.com\/?p=20339"},"modified":"2026-02-10T01:19:41","modified_gmt":"2026-02-10T01:19:41","slug":"jennifer-garners-once-upon-a-farm-ipo-jumps-40-as-the-company-raises-198-million","status":"publish","type":"post","link":"https:\/\/microvibenews.com\/?p=20339","title":{"rendered":"Jennifer Garner\u2019s Once Upon a Farm IPO jumps 40% as the company raises $198 million"},"content":{"rendered":"

<\/p>\n

On Friday afternoon, Jennifer Garner was at the New York Stock Exchange. Alongside her cofounders Cassandra Curtis and John Foraker, she\u2019d just taken her company, Once Upon a Farm, public. Employees and their children celebrated nearby.<\/p>\n

\n

\u201cWe probably slept an hour each,\u201d Garner told Fortune<\/em> hours after the company started trading as OFRM.<\/p>\n

Curtis founded Once Upon a Farm as a nutritional baby food brand more than a decade ago. More than eight years ago, Garner and Foraker joined her to scale up the business into a new phase, with all three taking on the title of cofounder. (Foraker, the former CEO of Annie\u2019s, is the company\u2019s CEO.) Today, Once Upon a Farm does $200 million in annual sales, according to its S-1 filing, and is sold in 19,000 stores. While the brand started with baby food, it\u2019s expanded into food for kids, including popular yogurt pouches.<\/p>\n

Once Upon a Farm\u2019s IPO raised $198 million for the company, with a $724 million valuation. Its share price is up almost 40% from its $18 listing price, trading at $25.10 today. The S-1 includes details about Garner\u2019s compensation structure with Once Upon a Farm; she will serve on the new public company\u2019s board of directors and continue to hold her role as cofounder and spokesperson, or \u201cFarmer Jen,\u201d for which she was paid $1 million last year and has $2 million to $3 million in expected compensation each year through 2028. That doesn\u2019t include her stock options and a bonus tied to the company\u2019s IPO price.<\/p>\n

The IPO, Garner says, helps Once Upon a Farm continue its mission\u2014\u201cto drive systemic improvement in childhood nutrition for a happier, healthier and more equitable world.\u201d If the brand had pursued an exit to a major food conglomerate, its existing team would have lost control of the business. It\u2019s a mission connected to Garner\u2019s longtime work as an ambassador for Save the Children. \u201cKeeping this company independent, running this company ourselves, really gives us the chance to stay true to our values of trying to democratize great food for all kids and be parents\u2019 ally,\u201d Garner says.<\/p>\n

After raising this capital, Once Upon a Farm plans to focus on \u201cthe lunchbox,\u201d or its offerings for older kids.<\/p>\n

The Wall Street Journal <\/em>called the \u201cMAHA era\u201d Once Upon a Farm\u2019s potential moment. The company did name-check the Make America Healthy Again movement in its S-1 for its potential impact on the food regulatory landscape.<\/p>\n

Curtis sees the positives in more attention paid to ingredients and nutrition. \u201cIt\u2019s really exciting to see that the U.S. dietary guidelines are finally catching up to what we\u2019ve always stood for, and really emphasizing real food, less processed, fruits and veggies,\u201d she says.<\/p>\n<\/div>\n

#Jennifer #Garners #Farm #IPO #jumps #company #raises #million<\/p>\n","protected":false},"excerpt":{"rendered":"

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