{"id":20172,"date":"2026-02-09T13:06:04","date_gmt":"2026-02-09T13:06:04","guid":{"rendered":"https:\/\/microvibenews.com\/?p=20172"},"modified":"2026-02-09T13:06:04","modified_gmt":"2026-02-09T13:06:04","slug":"crypto-is-facing-an-identity-crisis-but-its-hardly-the-first-time","status":"publish","type":"post","link":"https:\/\/microvibenews.com\/?p=20172","title":{"rendered":"Crypto is facing an identity crisis\u2014but it\u2019s hardly the first time"},"content":{"rendered":"<p><\/p>\n<p>Last night\u2019s snoozer of a Super Bowl featured an embarrassing performance, and I\u2019m not talking about the Patriots\u2019 no-show offense. It came during the fourth quarter when a wide-receiver for the Pats took down a spectator racing across the field\u2014one whose body was painted with what appeared to be ads for a sketchy crypto site. Coming on the heels of one of the worst sell-offs in memory, this is the last thing the industry needed: a shirtless moron using the big game to remind everyone what they dislike about crypto.<\/p>\n<div>\n<p>The Super Bowl episode will provide more fodder for the haters, who have returned in droves now that Bitcoin is slumping. Those include progressive Democrats who are posting sneering tweets that imply they <em>still<\/em> don\u2019t understand why it\u2019s bad politics to ridicule the millions of U.S. voters who like and own crypto. The hater ranks also include the <em>FT<\/em>\u2019s indefatigable Jemima Kelly who is back with yet another witty but bad faith take on why Bitcoin is going to zero.<\/p>\n<p>These sentiments are par for the course during crypto downturns. More notable is the number of voices from within crypto who are expressing disgust or disillusionment with the state of the industry. Vitalik Buterin, for instance, is fretting publicly about the state of Ethereum\u2019s ecosystem, while Wintermute founder Evgeny Gaevoy last week blasted the industry for abandoning its former ideals in favor of a vacuous number-go-up fixation. Such sentiments have been echoed by plenty of others on Crypto Twitter, where the vibes have become unusually somber and self-reflexive.<\/p>\n<p>So what\u2019s going on? A big part of it is simply that prices are in the tank. But there is also anxiety over the lack of an obvious explanation for <em>why<\/em> things are going south. During the previous crypto winter, it was easy enough to point to the collapse of crypto conman Sam Bankman-Fried\u2019s FTX empire and the ensuing regulatory assault as the cause of the industry\u2019s misery. Likewise, earlier downturns in 2014 and 2018 are associated with the catastrophic hack of the first big crypto exchange, Mt. Gox, and with a hangover from the scammy Initial Coin Offering era, respectively.<\/p>\n<p>The lack of a single obvious cause for crypto\u2019s recent woes has led to hang-wringing that crypto\u2019s basic narrative of decentralized money and technology is just a pretense, and that the whole thing is based on quick hustles and hype. And indeed, there\u2019s plenty of evidence to support this position\u2014from pump-and-dump memecoins to blockchains with no purpose to the Trump family\u2019s incessant crypto grifting. It\u2019s hard not to be cynical.<\/p>\n<p>Here\u2019s the thing, though: Crypto has always been awash with hucksters. Like every new technology, it attracts swindlers and snake-oil salesmen\u2014and even more than usual since the tech in question is directly linked to money. Fortunately, many of these people get washed away during downturns, leaving the legitimate crypto players an opportunity to reclaim the space for themselves and to digest a lesson or two.<\/p>\n<p>That\u2019s where we are right now. While watching Bitcoin tumble around 50% is no picnic for investors, it\u2019s far from the worst downturn the sector has suffered. Meanwhile, history also shows that each successive crypto collapse is less painful and prolonged than the previous one\u2014which is probably why JPMorgan Chase\u2019s analysts predicted last week that Bitcoin will hit $266,000 over the long term. It also helps that, this time around, there is a huge class of people holding Bitcoin through BlackRock\u2019s ETF and are showing no signs of selling. As one wag observed, \u201cBoomers have diamondhands.\u201d<\/p>\n<p>The current market reckoning is likely far from over, but the crypto industry is here to stay. And, just maybe, when the industry bounces back, it will be a little more discerning about the sort of companies it holds up as role models. To this end,<em> Fortune<\/em>\u2019s forthcoming Crypto 100 will be informed in part by a reputation survey that will ask a broad cross-section of industry leaders to anonymously rate their peers. The final rankings will drop in early April. Lastly, please note that <em>Fortune Crypto<\/em> will be off for President\u2019s Day but back in your inbox on Feb. 23.<\/p>\n<p><strong>Jeff John Roberts<\/strong> <br \/>jeff.roberts@fortune.com<br \/>@jeffjohnroberts<\/p>\n<h3>DECENTRALIZED NEWS<\/h3>\n<p><span style=\"font-weight:400\">Investors sent <\/span><b>PayPal stock plunging<\/b><span style=\"font-weight:400\"> after the company forecast negative growth. It also fired its CEO, who talked a big game about AI and blockchain\u2014but never hit on a strategy to keep up with Apple Pay, Coinbase, Stripe et al. (<\/span><i><span style=\"font-weight:400\">Fortune<\/span><\/i><span style=\"font-weight:400\">)<\/span><\/p>\n<p><b>Coinbase<\/b><span style=\"font-weight:400\"> was the only crypto company this year to pay for a <\/span><b>SuperBowl ad<\/b><span style=\"font-weight:400\">. The 60-second slot, which featured a Backstreet Boys\u2019 sing-along, got poor reviews compared to the company\u2019s 2021 effort. (<\/span><i><span style=\"font-weight:400\">Adweek<\/span><\/i><span style=\"font-weight:400\">)\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight:400\">South Korea\u2019s Bithumb committed an <\/span><b>epic fat finger fail<\/b><span style=\"font-weight:400\">, sending hundreds of users 2,000 Bitcoin\u2014instead of 2,000 won\u2014in a rewards promotion. The screw-up resulted in Bitcoin briefly tumbling to $55,000 on the exchange (<\/span><i><span style=\"font-weight:400\">CoinDesk<\/span><\/i><span style=\"font-weight:400\">)<\/span><\/p>\n<p><span style=\"font-weight:400\">Newly-released <\/span><b>Epstein files<\/b><span style=\"font-weight:400\"> include emails between the convicted sex offender and Brock Pierce concerning an early investment in Coinbase. (<\/span><i><span style=\"font-weight:400\">Fortune<\/span><\/i><span style=\"font-weight:400\">)<\/span><\/p>\n<p><span style=\"font-weight:400\">Forensics firm <\/span><b>TRM Labs<\/b><span style=\"font-weight:400\"> shrugged off crypto winter in announcing a<\/span><b> $70 million Series C <\/b><span style=\"font-weight:400\">round from Goldman Sachs and others that values the Chainalysis competitor at $1 billion. (<\/span><i><span style=\"font-weight:400\">Fortune<\/span><\/i><span style=\"font-weight:400\">)<\/span><\/p>\n<h3>MAIN CHARACTER OF THE WEEK<\/h3>\n<figure class=\"wp-caption alignnone\" id=\"attachment_4415112\" aria-describedby=\"caption-attachment-4415112\">\n<div class=\"block w-full\"><img data-cy=\"article-image\" alt=\"\" loading=\"lazy\" width=\"960\" height=\"644\" decoding=\"async\" data-nimg=\"1\" class=\"transition-opacity duration-300 wp-image-4415112 size-full not-prose w-full\" style=\"color:transparent;background-size:cover;background-position:50% 50%;background-repeat:no-repeat;background-image:url(&quot;data:image\/svg+xml;charset=utf-8,%3Csvg xmlns='http:\/\/www.w3.org\/2000\/svg' viewBox='0 0 960 644'%3E%3Cfilter id='b' color-interpolation-filters='sRGB'%3E%3CfeGaussianBlur stdDeviation='20'\/%3E%3CfeColorMatrix values='1 0 0 0 0 0 1 0 0 0 0 0 1 0 0 0 0 0 100 -1' result='s'\/%3E%3CfeFlood x='0' y='0' width='100%25' height='100%25'\/%3E%3CfeComposite operator='out' in='s'\/%3E%3CfeComposite in2='SourceGraphic'\/%3E%3CfeGaussianBlur stdDeviation='20'\/%3E%3C\/filter%3E%3Cimage width='100%25' height='100%25' x='0' y='0' preserveAspectRatio='none' style='filter: url(%23b);' href='data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAQAAAC1HAwCAAAAC0lEQVR4nGNgYAAAAAMAASsJTYQAAAAASUVORK5CYII='\/%3E%3C\/svg%3E&quot;)\" sizes=\"(max-width: 320px) 50vw, (max-width: 768px) 85vw, (max-width: 1024px) 50vw, (max-width: 1200px) 40vw, 33vw\" srcset=\"https:\/\/fortune.com\/img-assets\/wp-content\/uploads\/2026\/02\/GettyImages-1241443174-e1770639608810.jpg?format=webp&amp;w=128&amp;q=100 128w, https:\/\/fortune.com\/img-assets\/wp-content\/uploads\/2026\/02\/GettyImages-1241443174-e1770639608810.jpg?format=webp&amp;w=256&amp;q=100 256w, https:\/\/fortune.com\/img-assets\/wp-content\/uploads\/2026\/02\/GettyImages-1241443174-e1770639608810.jpg?format=webp&amp;w=320&amp;q=100 320w, https:\/\/fortune.com\/img-assets\/wp-content\/uploads\/2026\/02\/GettyImages-1241443174-e1770639608810.jpg?format=webp&amp;w=384&amp;q=100 384w, https:\/\/fortune.com\/img-assets\/wp-content\/uploads\/2026\/02\/GettyImages-1241443174-e1770639608810.jpg?format=webp&amp;w=480&amp;q=100 480w, https:\/\/fortune.com\/img-assets\/wp-content\/uploads\/2026\/02\/GettyImages-1241443174-e1770639608810.jpg?format=webp&amp;w=576&amp;q=100 576w, https:\/\/fortune.com\/img-assets\/wp-content\/uploads\/2026\/02\/GettyImages-1241443174-e1770639608810.jpg?format=webp&amp;w=768&amp;q=100 768w, https:\/\/fortune.com\/img-assets\/wp-content\/uploads\/2026\/02\/GettyImages-1241443174-e1770639608810.jpg?format=webp&amp;w=1024&amp;q=100 1024w, https:\/\/fortune.com\/img-assets\/wp-content\/uploads\/2026\/02\/GettyImages-1241443174-e1770639608810.jpg?format=webp&amp;w=1280&amp;q=100 1280w, https:\/\/fortune.com\/img-assets\/wp-content\/uploads\/2026\/02\/GettyImages-1241443174-e1770639608810.jpg?format=webp&amp;w=1440&amp;q=100 1440w\" src=\"https:\/\/fortune.com\/img-assets\/wp-content\/uploads\/2026\/02\/GettyImages-1241443174-e1770639608810.jpg?format=webp&amp;w=1440&amp;q=100\"\/><\/div><figcaption id=\"caption-attachment-4415112\" class=\"wp-caption-text\">Mulitcoin cofounder Kyle Samani.<\/figcaption><p>Stephen McCarthy\u2014Sportsfile for Collision\/Getty Images<\/p>\n<\/figure>\n<p><span style=\"font-weight:400\">Kyle Samani, a prominent early investor in crypto, took the industry off guard with a surprise announcement he is leaving his VC firm Multicoin. Some on CT speculated the move came after a falling out with his cofounder, but Samani maintains he is leaving to focus on other areas of technology.<\/span><\/p>\n<h3>MEME O&#8217; THE MOMENT<\/h3>\n<figure class=\"wp-caption alignnone\" id=\"attachment_4415115\" aria-describedby=\"caption-attachment-4415115\">\n<div class=\"block w-full\"><img data-cy=\"article-image\" alt=\"\" loading=\"lazy\" width=\"733\" height=\"960\" decoding=\"async\" data-nimg=\"1\" class=\"transition-opacity duration-300 wp-image-4415115 size-full not-prose w-full\" style=\"color:transparent;background-size:cover;background-position:50% 50%;background-repeat:no-repeat;background-image:url(&quot;data:image\/svg+xml;charset=utf-8,%3Csvg xmlns='http:\/\/www.w3.org\/2000\/svg' viewBox='0 0 733 960'%3E%3Cfilter id='b' color-interpolation-filters='sRGB'%3E%3CfeGaussianBlur stdDeviation='20'\/%3E%3CfeColorMatrix values='1 0 0 0 0 0 1 0 0 0 0 0 1 0 0 0 0 0 100 -1' result='s'\/%3E%3CfeFlood x='0' y='0' width='100%25' height='100%25'\/%3E%3CfeComposite operator='out' in='s'\/%3E%3CfeComposite in2='SourceGraphic'\/%3E%3CfeGaussianBlur stdDeviation='20'\/%3E%3C\/filter%3E%3Cimage width='100%25' height='100%25' x='0' y='0' preserveAspectRatio='none' style='filter: url(%23b);' href='data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAQAAAC1HAwCAAAAC0lEQVR4nGNgYAAAAAMAASsJTYQAAAAASUVORK5CYII='\/%3E%3C\/svg%3E&quot;)\" sizes=\"(max-width: 320px) 50vw, (max-width: 768px) 85vw, (max-width: 1024px) 50vw, (max-width: 1200px) 40vw, 33vw\" srcset=\"https:\/\/fortune.com\/img-assets\/wp-content\/uploads\/2026\/02\/Screenshot-2026-02-09-at-72351-AM-e1770639868947.png?format=webp&amp;w=128&amp;q=100 128w, https:\/\/fortune.com\/img-assets\/wp-content\/uploads\/2026\/02\/Screenshot-2026-02-09-at-72351-AM-e1770639868947.png?format=webp&amp;w=256&amp;q=100 256w, https:\/\/fortune.com\/img-assets\/wp-content\/uploads\/2026\/02\/Screenshot-2026-02-09-at-72351-AM-e1770639868947.png?format=webp&amp;w=320&amp;q=100 320w, https:\/\/fortune.com\/img-assets\/wp-content\/uploads\/2026\/02\/Screenshot-2026-02-09-at-72351-AM-e1770639868947.png?format=webp&amp;w=384&amp;q=100 384w, https:\/\/fortune.com\/img-assets\/wp-content\/uploads\/2026\/02\/Screenshot-2026-02-09-at-72351-AM-e1770639868947.png?format=webp&amp;w=480&amp;q=100 480w, https:\/\/fortune.com\/img-assets\/wp-content\/uploads\/2026\/02\/Screenshot-2026-02-09-at-72351-AM-e1770639868947.png?format=webp&amp;w=576&amp;q=100 576w, https:\/\/fortune.com\/img-assets\/wp-content\/uploads\/2026\/02\/Screenshot-2026-02-09-at-72351-AM-e1770639868947.png?format=webp&amp;w=768&amp;q=100 768w, https:\/\/fortune.com\/img-assets\/wp-content\/uploads\/2026\/02\/Screenshot-2026-02-09-at-72351-AM-e1770639868947.png?format=webp&amp;w=1024&amp;q=100 1024w, https:\/\/fortune.com\/img-assets\/wp-content\/uploads\/2026\/02\/Screenshot-2026-02-09-at-72351-AM-e1770639868947.png?format=webp&amp;w=1280&amp;q=100 1280w, https:\/\/fortune.com\/img-assets\/wp-content\/uploads\/2026\/02\/Screenshot-2026-02-09-at-72351-AM-e1770639868947.png?format=webp&amp;w=1440&amp;q=100 1440w\" src=\"https:\/\/fortune.com\/img-assets\/wp-content\/uploads\/2026\/02\/Screenshot-2026-02-09-at-72351-AM-e1770639868947.png?format=webp&amp;w=1440&amp;q=100\"\/><\/div><figcaption id=\"caption-attachment-4415115\" class=\"wp-caption-text\">Don&#8217;t pick up.<\/figcaption><p>@tommyrulznyc<\/p>\n<\/figure>\n<p><span style=\"font-weight:400\">Steady lads.<\/span><\/p>\n<\/div>\n<p>#Crypto #facing #identity #crisisbut #time<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Last night\u2019s snoozer of a Supe&hellip; <\/p>\n","protected":false},"author":1,"featured_media":20173,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[1211,12326,1227,1171,1094,1544,7260,10960,14],"_links":{"self":[{"href":"https:\/\/microvibenews.com\/index.php?rest_route=\/wp\/v2\/posts\/20172"}],"collection":[{"href":"https:\/\/microvibenews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/microvibenews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/microvibenews.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/microvibenews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=20172"}],"version-history":[{"count":0,"href":"https:\/\/microvibenews.com\/index.php?rest_route=\/wp\/v2\/posts\/20172\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/microvibenews.com\/index.php?rest_route=\/wp\/v2\/media\/20173"}],"wp:attachment":[{"href":"https:\/\/microvibenews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=20172"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/microvibenews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=20172"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/microvibenews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=20172"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}