{"id":1987,"date":"2025-12-09T12:02:11","date_gmt":"2025-12-09T12:02:11","guid":{"rendered":"https:\/\/microvibenews.com\/?p=1987"},"modified":"2025-12-09T12:02:11","modified_gmt":"2025-12-09T12:02:11","slug":"bat-says-us-crackdown-on-illegal-vapes-critical-to-sales-growth","status":"publish","type":"post","link":"https:\/\/microvibenews.com\/?p=1987","title":{"rendered":"BAT says US crackdown on illegal vapes critical to sales growth"},"content":{"rendered":"<p><\/p>\n<div id=\"textFreeArticle\">\n<p>British American Tobacco Plc is seeing early benefits from a US crackdown on illicit vaping products, though it stopped short of upgrading its guidance due to uncertainty around the timeline of enforcement efforts.<\/p>\n<p>The maker of Dunhill cigarettes said Tuesday it sees revenue from its Vuse vapour products dropping by the high-single digits this year, which it blamed on competition from illegal products in the US and Canada. Smokeless products, which also include nicotine pouches, make up about 18% of BAT\u2019s revenue.<\/p>\n<p>Read: BAT lights up again as rerating gathers pace<\/p>\n<div class=\"visible-sm-block visible-xs-block m1010\">\n<div class=\"ad-container-wrapper\">\n<p>ADVERTISEMENT<\/p>\n<p>CONTINUE READING BELOW<\/p>\n<\/div>\n<\/div>\n<p>\u201cWhat we expect in the next year is that vape in the US will not be a drag anymore in our new category numbers,\u201d Chief Executive Officer Tadeu Marroco told analysts, adding it\u2019s still too early to say how it will affect sales figures.<\/p>\n<p>Shares of BAT fell as much as 5.4%, the most intraday since April, after the company said it expects revenue growth next year at the lower end of its mid-term guidance range. The stock was up 50% this year through Monday\u2019s close.<\/p>\n<p>That means 2026 \u201cwill be the fourth consecutive year for quite modest growth guidance,\u201d Panmure Liberum analyst Rae Maile said in a note, adding that rival Imperial Brands Plc\u2019s shares are more attractive in terms of value and growth.<\/p>\n<p>Still, BAT expanded its buyback program to \u00a31.3 billion ($1.7 billion), up from the \u00a31.1 billion set out in July. The company expects full-year revenue growth of 2% at constant currency rates this year, the top end of its forecast range.<\/p>\n<p>\u201cBAT is, in our view, at an early stage of a successful transition towards a Smoke Free Products-centric portfolio,\u201d Jefferies analysts including Andrei Andon-Ionita said in a note, citing signs of momentum in the US.<\/p>\n<p>\u00a9 2025 Bloomberg<\/p>\n<p><em>Follow Moneyweb\u2019s in-depth finance and business news on WhatsApp here.<\/em><\/p>\n<\/p><\/div>\n<p><script data-cfasync=\"false\">\n            !function(f,b,e,v,n,t,s)\n            {if(f.fbq)return;n=f.fbq=function(){n.callMethod?\n                n.callMethod.apply(n,arguments):n.queue.push(arguments)};\n                if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0';\n                n.queue=[];t=b.createElement(e);t.async=!0;\n                t.src=v;s=b.getElementsByTagName(e)[0];\n                s.parentNode.insertBefore(t,s)}(window, document,'script',\n                'https:\/\/connect.facebook.net\/en_US\/fbevents.js');\n            fbq('init', '779812924991616');\n            fbq('track', 'PageView');\n        <\/script>#BAT #crackdown #illegal #vapes #critical #sales #growth<\/p>\n","protected":false},"excerpt":{"rendered":"<p>British American Tobacco Plc i&hellip; <\/p>\n","protected":false},"author":1,"featured_media":1988,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[4],"tags":[1998,1999,1951,567,2000,402,2001],"_links":{"self":[{"href":"https:\/\/microvibenews.com\/index.php?rest_route=\/wp\/v2\/posts\/1987"}],"collection":[{"href":"https:\/\/microvibenews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/microvibenews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/microvibenews.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/microvibenews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1987"}],"version-history":[{"count":0,"href":"https:\/\/microvibenews.com\/index.php?rest_route=\/wp\/v2\/posts\/1987\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/microvibenews.com\/index.php?rest_route=\/wp\/v2\/media\/1988"}],"wp:attachment":[{"href":"https:\/\/microvibenews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1987"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/microvibenews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1987"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/microvibenews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1987"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}