{"id":19542,"date":"2026-02-07T03:08:46","date_gmt":"2026-02-07T03:08:46","guid":{"rendered":"https:\/\/microvibenews.com\/?p=19542"},"modified":"2026-02-07T03:08:46","modified_gmt":"2026-02-07T03:08:46","slug":"breitling-debuts-formula-one-with-aston-martin-partnership","status":"publish","type":"post","link":"https:\/\/microvibenews.com\/?p=19542","title":{"rendered":"Breitling debuts Formula One with Aston Martin partnership"},"content":{"rendered":"<p><\/p>\n<div id=\"textFreeArticle\">\n<p>Breitling AG will become the official watch partner of the Aston Martin Formula One team, marking a high-profile debut into one of the world\u2019s most popular sports.<\/p>\n<p>The private equity\u2013backed Swiss watch brand is replacing rival Girard-Perregaux as the British racing team\u2019s official watch partner. It\u2019s part of a wider deal Breitling has struck that also includes a collaboration with Aston Martin Lagonda Global Holdings Plc, the UK-listed luxury carmaker.<\/p>\n<p>Breitling is rapidly expanding its exposure to global sports and earlier this year struck a multiyear deal to be the official timepiece partner of America\u2019s National Football League, the world\u2019s richest professional sports league.<\/p>\n<p>\u201cI\u2019m quite happy to have the NFL to cover the West, which represents 25% of our turnover, and now Aston Martin covering Europe and Asia,\u201d Georges Kern, chief executive officer of Breitling, said in a TV interview. \u201cIt is quite complementary in terms of impact.\u201d<\/p>\n<div class=\"visible-sm-block visible-xs-block m1010\">\n<div class=\"ad-container-wrapper\">\n<p>ADVERTISEMENT<\/p>\n<p>CONTINUE READING BELOW<\/p>\n<\/div>\n<\/div>\n<p>Luxury brands have been seeking to cash in on the resurgent interest in Formula One in recent years with LVMH signing a key deal with the organizers.<\/p>\n<p>In its latest partnership, Breitling will \u201chave watches related to vintage cars, watches related to Formula One and watches related to Lagonda,\u201d said Kern.<\/p>\n<p>The first watch in the collaboration will feature Breitling\u2019s aviation-themed Navitimer chronograph and Aston Martin\u2019s racing green livery and team logo. Priced at $11,500 in the US, the co-branded timepiece will be limited to 1,959 pieces \u2014 a nod to Aston Martin\u2019s Formula One debut year \u2014 with a lightweight titanium case, and a carbon-fiber dial inspired by materials found in an F1 cockpit. Additional models tied to Aston Martin\u2019s heritage and newest models are already in the pipeline for later launches.<\/p>\n<p>Breitling branding will also appear on Aston Martin\u2019s team apparel and cars. The new season begins at the Australian Grand Prix in Melbourne in March.<\/p>\n<div class=\"visible-sm-block visible-xs-block m1010\">\n<div class=\"ad-container-wrapper\">\n<p>ADVERTISEMENT:<\/p>\n<p>CONTINUE READING BELOW<\/p>\n<\/div>\n<\/div>\n<p>The Aston Martin F1 team is controlled by Lawrence Stroll, who rescued the carmaker in 2020 and started to use its name in the sport for the team he already owned. His son Lance drives for the team, along with two-time world champion Fernando Alonso. Stroll is executive chairman of both the carmaker and the Formula One team.<\/p>\n<p>\u201cOur pursuit of a World Championship demands partners who match our ambition,\u201d Stroll said, hailing the two companies\u2019 shared heritage.<\/p>\n<p>Formula One drivers Graham Hill and Jim Clark were known to wear Navitimers during their careers, while both Breitling and Aston Martin appeared in Thunderball, part of the James Bond film franchise featuring the actor Sean Connery.<\/p>\n<p>\u00a9 2026 Bloomberg<\/p>\n<p><em>Follow Moneyweb\u2019s in-depth finance and business news on WhatsApp here.<\/em><\/p>\n<\/p><\/div>\n<p><script data-cfasync=\"false\">\n            !function(f,b,e,v,n,t,s)\n            {if(f.fbq)return;n=f.fbq=function(){n.callMethod?\n                n.callMethod.apply(n,arguments):n.queue.push(arguments)};\n                if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0';\n                n.queue=[];t=b.createElement(e);t.async=!0;\n                t.src=v;s=b.getElementsByTagName(e)[0];\n                s.parentNode.insertBefore(t,s)}(window, document,'script',\n                'https:\/\/connect.facebook.net\/en_US\/fbevents.js');\n            fbq('init', '779812924991616');\n            fbq('track', 'PageView');\n        <\/script>#Breitling #debuts #Formula #Aston #Martin #partnership<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Breitling AG will become the o&hellip; <\/p>\n","protected":false},"author":1,"featured_media":19543,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[4],"tags":[12100,12099,2857,1191,8596,2595],"_links":{"self":[{"href":"https:\/\/microvibenews.com\/index.php?rest_route=\/wp\/v2\/posts\/19542"}],"collection":[{"href":"https:\/\/microvibenews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/microvibenews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/microvibenews.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/microvibenews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=19542"}],"version-history":[{"count":0,"href":"https:\/\/microvibenews.com\/index.php?rest_route=\/wp\/v2\/posts\/19542\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/microvibenews.com\/index.php?rest_route=\/wp\/v2\/media\/19543"}],"wp:attachment":[{"href":"https:\/\/microvibenews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=19542"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/microvibenews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=19542"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/microvibenews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=19542"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}