![](\"https:\/\/fortune.com\/img-assets\/wp-content\/uploads\/2026\/02\/AP26036667174568.jpg?w=2048\")
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Noah Winter brags he\u2019s been to way more Super Bowls than Tom Brady.<\/p>\n
Brady\u00a0competed in 10 \u2014 more than any other player. But Winter will be part of the\u00a0Super Bowl spectacle\u00a0for his 30th straight year this year, not in uniform but as the guy in charge of the celebratory confetti after the game ends.<\/p>\n
Winter\u2019s company, Artistry in Motion, also makes confetti for rock concerts, movies, political conventions and the Olympics. But the annual blizzard of color falling onto the field at the end of each Super Bowl is probably what he\u2019s best known for.<\/p>\n
It certainly is what he\u2019s most likely to get asked about at dinner parties. \u201cIt\u2019s become an iconic moment,\u201d Winter marvels, sitting in his Northridge, California, office and confetti factory.<\/p>\n
Jane Gershovich, a photographer who worked for the\u00a0Seattle Seahawks\u00a0when they won the Super Bowl in 2014, said that when the confetti falls, everyone wants to play in it. The players and their families have been known to toss it in the air and make confetti angels.<\/p>\n
\u201cJust seeing the players and their kids engage with it at such a wholesome level, it brings a lot of joy to everyone on the field,\u201d she said.<\/p>\n
So, what goes into planning and executing a giant confetti drop? Winter fields some questions:<\/p>\n
Artistry in Motion trucks 300 pounds (135 kilograms) of two-colored confetti for each of the teams to the Super Bowl. They bring confetti cannons onto the field with about 4 minutes remaining, and line them up around the stadium walls.<\/p>\n
Even if the teams stream onto the field before the clock runs out, the confetti waits until the timer shows the game is officially over. And the winners\u2019 colors get the go-ahead.<\/p>\n
\u201cIt\u2019s always better to be late then early,\u201d Winter explained. \u201cSometimes players go out and shake hands. We don\u2019t launch until triple zero on the clock. Over the 30 years, we never have launched the wrong color or launched too early.\u201d<\/p>\n
The color mix is not 50-50, because some colors dominate on video, so the company has to experiment to find the correct mix.<\/p>\n
Massachusetts company Seaman Paper has for 25 years manufactured the tissue paper that Artistry in Motion turns into confetti, said Jamie Jones, one of Seaman\u2019s owners. A lot of\u00a0New England Patriots\u00a0fans who work there are particularly excited about their part in this year\u2019s Super Bowl.<\/p>\n
The company makes about 150,000 pounds (68,000 kilograms) of tissue paper a day \u2014 mostly for gift wrapping and food service.<\/p>\n
\u201cIt\u2019s a very prestigious but not big order,\u201d Jones said of the Super Bowl paper.<\/p>\n
Winter has found that a rectangular shape is best for confetti because it turns on its axis and hangs in the air.<\/p>\n
But TV viewers might not realize that there are actually two confetti drops at the Super Bowl \u2014 one at game\u2019s end, and the other when the\u00a0Vince Lombardi Trophy\u00a0is presented to the winning team. That second round of confetti is cut in the silhouette of the trophy.<\/p>\n
Messages can be printed on the tiny rectangles too. For a handful of Super Bowls, Artistry in Motion printed social media messages on each tiny flag at the request of event sponsor Twitter.<\/p>\n
Some people ask whether the confetti is cut by hand (it isn\u2019t), and Winter jokes that his hands get tired.<\/p>\n
The tiny rectangular flags of tissue paper are made from U.S.-sourced, 98% postconsumer recycled material, Winter says. The paper is biodegradable.<\/p>\n
The company makes confetti in the colors of the four final NFL playoff teams. All that isn\u2019t used is recycled.<\/p>\n
The confetti makes a beautiful mess in the stadium, but cleanup isn\u2019t Winter\u2019s job. Every stadium uses a different approach, depending in part on the field\u2019s makeup. Some use rakes. Others employ leaf blowers, taking care not to degrade the artificial turf.<\/p>\n
Winter studied lighting design in college and did pyrotechnic work at venues including the Hollywood Bowl before Disney asked his team to recreate leaves falling and twirling for a live \u201cPocahontas\u201d show in the mid-1980s. Soon, he was creating confetti for Disney\u2019s daily parade at Disneyland.<\/p>\n
In 1986, Mick Jagger saw the confetti at Disney and asked Artistry in Motion to make some for a Rolling Stones\u2019 concert at Dodgers Stadium. Then, he brought the fledgling confetti company on tour. Other artists, including Bono from U2, asked that confetti be made for their shows as well.<\/p>\n
Stadium concerts led to sporting events. The company\u2019s first Super Bowl was in 1997, when the Green Bay Packers defeated the Patriots (pre-Brady) at the Louisiana Superdome in New Orleans. The year before that, Winter had been a pyrotechnician at the Super Bowl, making this year\u2019s game his 30th.<\/p>\n
In 2025, an estimated 127.7 million people watched the game on TV or streaming.<\/p>\n
Winter wouldn\u2019t admit to having a favorite team, but he did say he has two brothers who are New York Jets fans, and he has promised to bring them to the Super Bowl to work a confetti cannon if their team ever returns. Quarterback Joe Namath led the Jets to their last Super Bowl, in 1969.<\/p>\n<\/div>\n
#Meet #man #whos #created #Super #Bowl #confetti #years<\/p>\n","protected":false},"excerpt":{"rendered":"
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