{"id":18793,"date":"2026-02-04T20:04:41","date_gmt":"2026-02-04T20:04:41","guid":{"rendered":"https:\/\/microvibenews.com\/?p=18793"},"modified":"2026-02-04T20:04:41","modified_gmt":"2026-02-04T20:04:41","slug":"pepsico-will-cut-the-cost-of-snacks-like-doritos-by-up-to-15","status":"publish","type":"post","link":"https:\/\/microvibenews.com\/?p=18793","title":{"rendered":"PepsiCo will cut the cost of snacks like Doritos by &#8216;up to 15%&#8217;"},"content":{"rendered":"<p><img src=\"https:\/\/fortune.com\/img-assets\/wp-content\/uploads\/2026\/02\/GettyImages-2229256039-e1770232027600.jpg?w=2048\" \/><\/p>\n<div id=\"\">\n<p>After years of price hikes and numerous complaints, PepsiCo is finally listening to its customers. The maker of Doritos announced yesterday it will\u00a0cut the cost\u00a0of its most popular snacks \u201cup to 15%\u201d as early as this week to appeal to Americans feeling the pinch in a K-shaped economy.<\/p>\n<div class=\"paywall\">\n<p>Now, the pain that comes with a bag of Flamin\u2019 Hot Cheetos will still exist after you eat them but less so when you\u2019re buying them. It\u2019s a new direction:<\/p>\n<ul class=\"wp-block-list\">\n<li>The average price of PepsiCo products climbed about 4% in the last two years after skyrocketing by double-digit percentages in 2022 and 2023.<\/li>\n<li>Since 2020, retail prices for salty snacks across the industry were up 38% as of June 2024, according to Jefferies analysts.<\/li>\n<\/ul>\n<p><strong>Market adjustment:<\/strong>\u00a0PepsiCo CEO Ramon Laguarta said this was a direct response to low- and middle-income consumers either abstaining from snacks or purchasing cheaper store-brand options. The company was also barraged with complaints about high prices via voicemails and emails.<\/p>\n<p><strong>No shrinkflation:<\/strong>\u00a0Sizing will remain the same, but the new sales tag will be advertised at a lower price.<\/p>\n<p><strong>Zoom out:<\/strong>\u00a0The price reductions coincide with this weekend\u2019s Super Bowl, a big day for snacking. During the big game in 2024, Americans spent $670 million on snacks\u2014tortilla chips were among the biggest sellers.<em>\u2014DL<\/em><\/p>\n<p><em>This report was originally published by <\/em>Morning Brew.<\/p>\n<\/div>\n<div class=\"not-prose empty:contents [:has(*[data-empty=true])]:hidden\">\n<div class=\"typography-level-4 mt-4 font-graphik-compact [&amp;_*_a]:hover:underline\" data-cy=\"subscriptionPlea\"><span class=\"description-parser contents\"><strong>Join us at the Fortune Workplace Innovation Summit <\/strong>May 19\u201320, 2026, in Atlanta. The next era of workplace innovation is here\u2014and the old playbook is being rewritten. At this exclusive, high-energy event, the world\u2019s most innovative leaders will convene to explore how AI, humanity, and strategy converge to redefine, again, the future of work. Register now.<\/span><\/div>\n<\/div>\n<\/div>\n<p>#PepsiCo #cut #cost #snacks #Doritos<\/p>\n","protected":false},"excerpt":{"rendered":"<p>After years of price hikes and&hellip; <\/p>\n","protected":false},"author":1,"featured_media":18794,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[225,1450,11760,5664,763,6713,11759,1968],"_links":{"self":[{"href":"https:\/\/microvibenews.com\/index.php?rest_route=\/wp\/v2\/posts\/18793"}],"collection":[{"href":"https:\/\/microvibenews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/microvibenews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/microvibenews.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/microvibenews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=18793"}],"version-history":[{"count":0,"href":"https:\/\/microvibenews.com\/index.php?rest_route=\/wp\/v2\/posts\/18793\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/microvibenews.com\/index.php?rest_route=\/wp\/v2\/media\/18794"}],"wp:attachment":[{"href":"https:\/\/microvibenews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=18793"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/microvibenews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=18793"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/microvibenews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=18793"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}