{"id":17429,"date":"2026-01-31T05:13:28","date_gmt":"2026-01-31T05:13:28","guid":{"rendered":"https:\/\/microvibenews.com\/?p=17429"},"modified":"2026-01-31T05:13:28","modified_gmt":"2026-01-31T05:13:28","slug":"kayla-itsines-became-a-millionaire-at-22-and-sold-her-fitness-app-for-400-million-buying-a-gas-station-paid-her-rent","status":"publish","type":"post","link":"https:\/\/microvibenews.com\/?p=17429","title":{"rendered":"Kayla Itsines became a millionaire at 22 and sold her fitness app for $400 million\u2014buying a gas station paid her rent"},"content":{"rendered":"

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A millennial entrepreneur has reeled in millions from her success as a fitness influencer, but now she\u2019s making bank and paid her rent through another unlikely source: a gas station.\u00a0<\/p>\n

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Australian fitness mogul Kayla Itsines has built an exercise empire over the past decade, amassing 15.6 million Instagram users tuning into her content.\u00a0<\/p>\n

The influencer first tasted success with her 12-week \u201cBikini Body Guide\u201d (BBG) fitness program\u2014a business model she cofounded and\u00a0bootstrapped, which launched her to self-made millionaire status at just 22 years old. The serial entrepreneur then rebranded the venture to a personal training platform\u00a0Sweat App, which garnered an online community of 50 million members. And just six years later, Itsines sold Sweat to fitness platform iFIT for a whopping $400 million.<\/p>\n

Many might expect entrepreneurs who sell their companies for millions to retire early and live entirely off the fortune from their sale. But Itsines isn\u2019t one to rest on her laurels; instead of kicking back, the founder strategized how to make it last. She put money towards a whole host of promising ventures\u2014and one unconventional investment has become so successful that even she\u2019s surprised.<\/p>\n

\u201cThe first thing that ever made me money that I was so excited that I bought was a petrol station,\u201d Itsines recently revealed during an interview with The School of Hard Knocks<\/em>. \u201cAnd I was like, \u2018Wow. Out of all the millions of dollars, it\u2019s so cool to see rent coming in from a gas station.\u2019\u201d<\/p>\n

For those wanting to replicate her financial success, Itsines\u2019 advice is luckily a lot simpler than selling a $400 million company in your 20s. Instead of hedging all their bets on one major investment, people should fan out their wealth across different industries and enterprises, Itsines recommended.\u00a0<\/p>\n

\u201cDon\u2019t put all your eggs in one basket,\u201d Itsines continued. She advised that everyone should be \u201cdiversifying your wealth, because one day the internet might shut off and it will be gone.\u201d<\/p>\n

Fortune<\/em> reached out to Sweat for comment.<\/p>\n

Investing advice from CEOs: Put down the Birkin bag, and\u00a0<\/h2>\n

Itsines had the right idea when she followed her inkling to build a diverse asset portfolio early; other investing moguls, from prominent value investor Mohnish Pabrai to the \u201cOracle of Omaha\u201d Warren Buffett, have echoed the same strategy. 95-year-old Buffett started amassing his eye-watering net worth when he was a young, scrappy entrepreneur\u2014and he now sits atop a $143 billion fortune.\u00a0<\/p>\n

\u201cStart young,\u201d Buffett said during an annual Berkshire Hathaway meeting in 1999. \u201cWe started building this little snowball on top of a very long hill\u2026We started at a very early age in rolling the snowball down, and of course\u2026the nature of compound interest is that it behaves like a snowball.\u201d<\/p>\n

Nasdaq CEO Adena Friedman also believes that aspiring investors should learn more about financial strategy by simply trying. Putting money towards stock for the first time may be daunting\u2014but the executive says there are several ways for even the most risk-weary professionals to get their foot in the door.\u00a0<\/p>\n

\u201cLearn by doing\u2014with small amounts of money, or even on platforms where you don\u2019t actually have to use real money,\u201d Friedman told CNBC Make It<\/em> <\/em>at the Fortune Global Forum in 2024. \u201cAs you get more engaged and more educated, you can start to take more risks\u2026and then get more confidence.\u201d<\/p>\n

Other finance legends are warning budding investors of purchases that will swallow up their money. Peter Tuchman, an iconic NYSE floor trader and the \u201cEinstein of Wall Street,\u201d has witnessed what investments actually hold up after four decades of career experience navigating market crashes. He cautions against the idea that buying a rare watch or exclusive Herm\u00e8s Birkin bag will lead to a big payoff down the line\u2014instead, people should be putting their money towards the companies that create the products.\u00a0<\/p>\n

\u201cOne of the most important things is to invest in stocks and not stuff,\u201d Tuchman said in a video posted by The School of Hard Knocks last year. \u201cPretty much most things we buy goes down in value the minute you buy it.\u201d<\/p>\n<\/div>\n