{"id":16368,"date":"2026-01-28T01:13:35","date_gmt":"2026-01-28T01:13:35","guid":{"rendered":"https:\/\/microvibenews.com\/?p=16368"},"modified":"2026-01-28T01:13:35","modified_gmt":"2026-01-28T01:13:35","slug":"easyjet-ad-banned-for-claiming-bags-available-for-5-99","status":"publish","type":"post","link":"https:\/\/microvibenews.com\/?p=16368","title":{"rendered":"EasyJet ad banned for claiming bags available for \u00a35.99"},"content":{"rendered":"<p><\/p>\n<div id=\"\">\n<div data-component=\"byline-block\" class=\"sc-3b6b161a-0 dPVOKT\">\n<div data-testid=\"byline\" class=\"sc-3adb3607-0 fkltMW\"><span data-testid=\"byline-contributors\" class=\"sc-3adb3607-12 csUdlZ\"><\/p>\n<div data-testid=\"byline-contributors-contributor-0\" class=\"sc-3adb3607-5 iMnQuR\">\n<p><span class=\"sc-3adb3607-8 dcphMW\">Emer Moreau<\/span><span data-testid=\"byline-contributors-contributor-0-role-location\" class=\"sc-3adb3607-9 dRohlg\">Business reporter<\/span><\/p>\n<\/div>\n<p><\/span><\/div>\n<\/div>\n<figure>\n<div data-component=\"image-block\" class=\"sc-3b6b161a-0 gtLOOD\">\n<div data-testid=\"hero-image\" class=\"sc-5340b511-1 cMIbKV\"><img src=\"https:\/\/static.files.bbci.co.uk\/bbcdotcom\/web\/20260113-125315-2e65791d43-web-2.37.1-4\/grey-placeholder.png\" class=\"sc-5340b511-0 gUePlo hide-when-no-script\" aria-label=\"image unavailable\"\/><img sizes=\"(min-width: 1280px) 50vw, (min-width: 1008px) 66vw, 96vw\" srcset=\"https:\/\/ichef.bbci.co.uk\/news\/240\/cpsprodpb\/3b5f\/live\/c34a9e90-fb9d-11f0-b385-5f48925de19a.jpg.webp 240w,https:\/\/ichef.bbci.co.uk\/news\/320\/cpsprodpb\/3b5f\/live\/c34a9e90-fb9d-11f0-b385-5f48925de19a.jpg.webp 320w,https:\/\/ichef.bbci.co.uk\/news\/480\/cpsprodpb\/3b5f\/live\/c34a9e90-fb9d-11f0-b385-5f48925de19a.jpg.webp 480w,https:\/\/ichef.bbci.co.uk\/news\/640\/cpsprodpb\/3b5f\/live\/c34a9e90-fb9d-11f0-b385-5f48925de19a.jpg.webp 640w,https:\/\/ichef.bbci.co.uk\/news\/800\/cpsprodpb\/3b5f\/live\/c34a9e90-fb9d-11f0-b385-5f48925de19a.jpg.webp 800w,https:\/\/ichef.bbci.co.uk\/news\/1024\/cpsprodpb\/3b5f\/live\/c34a9e90-fb9d-11f0-b385-5f48925de19a.jpg.webp 1024w,https:\/\/ichef.bbci.co.uk\/news\/1536\/cpsprodpb\/3b5f\/live\/c34a9e90-fb9d-11f0-b385-5f48925de19a.jpg.webp 1536w\" src=\"https:\/\/ichef.bbci.co.uk\/news\/480\/cpsprodpb\/3b5f\/live\/c34a9e90-fb9d-11f0-b385-5f48925de19a.jpg.webp\" loading=\"eager\" alt=\"Getty Images People boarding an EasyJet flight some carrying hand luggage and rucksacks on airport tarmac in Sardinia. It's a sunny day and the sky is blue. \" class=\"sc-5340b511-0 hLdNfA\"\/><span class=\"sc-5340b511-2 jVqbAn\">Getty Images<\/span><\/div>\n<\/div>\n<p><figcaption class=\"sc-536eff7b-0 gnQokQ\">EasyJet said it could not provide evidence to the ASA of \u00a35.99 cabin bags<\/figcaption><\/p>\n<\/figure>\n<div data-component=\"text-block\" class=\"sc-3b6b161a-0 dPVOKT\">\n<p class=\"sc-9a00e533-0 eZyhnA\">EasyJet has been told to stop claiming that carry-on baggage fees are available &#8220;from \u00a35.99&#8221;, after it failed to provide evidence to the advertising watchdog that passengers can stow luggage in a cabin at that price.<\/p>\n<p class=\"sc-9a00e533-0 eZyhnA\">The Advertising Standards Authority (ASA) said customers would assume from EasyJet&#8217;s wording they could take their bags on flights for \u00a35.99.<\/p>\n<p class=\"sc-9a00e533-0 eZyhnA\">The claim on EasyJet&#8217;s website was flagged to the ASA by consumer group Which?, which said airlines often advertise low fares but have additional fees.<\/p>\n<p class=\"sc-9a00e533-0 eZyhnA\">EasyJet said: &#8220;We always aim to provide clear information to our customers on pricing and the purpose of this page was to display factual information on fees and charges to customers.<\/p>\n<\/div>\n<div data-component=\"text-block\" class=\"sc-3b6b161a-0 dPVOKT\">\n<p class=\"sc-9a00e533-0 eZyhnA\">&#8220;We always have some large cabin bags available for the lowest price. In light of the ASA&#8217;s feedback we have made some changes to the page to ensure the information is as clear as possible for consumers.<\/p>\n<p class=\"sc-9a00e533-0 eZyhnA\">It said the wording on the website was meant to inform customers that \u00a35.99 was the starting point for adding carry-on bags and it was an accurate price on several routes.<\/p>\n<p class=\"sc-9a00e533-0 eZyhnA\">The airline said the fact there were no bags available for less than that price meant the claim was not misleading.<\/p>\n<p class=\"sc-9a00e533-0 eZyhnA\">Responding to the complaint from Which?, the ASA said it expected to see evidence that large cabin bags could be booked for \u00a35.99 but EasyJet did not provide this.<\/p>\n<p class=\"sc-9a00e533-0 eZyhnA\">It said consumers would take the &#8220;from \u00a35.99&#8221; claim to mean that large cabin bags would be available for that price &#8220;across a significant proportion of flight routes and dates&#8221;.<\/p>\n<p class=\"sc-9a00e533-0 eZyhnA\">As a result, the watchdog ruled the claim was misleading and told EasyJet not to use that wording in future.<\/p>\n<p class=\"sc-9a00e533-0 eZyhnA\">EasyJet informed the ASA that the section of its website where this claim appeared was intended for information purposes, not marketing or promotion.<\/p>\n<p class=\"sc-9a00e533-0 eZyhnA\">The airline&#8217;s website now states: &#8220;Fees vary with demand, route, flight date and time of booking. You&#8217;ll see exact price at time of purchase.&#8221;<\/p>\n<p class=\"sc-9a00e533-0 eZyhnA\">The airline said it was &#8220;not able to provide specific figures&#8221; because cabin bag prices depend on a number of factors including availability and demand.<\/p>\n<p class=\"sc-9a00e533-0 eZyhnA\">It said that customers would clearly see the actual price of a cabin bag when they were booking a flight.<\/p>\n<\/div>\n<p><h2 class=\"sc-f98b1ad2-0 gXmhTb\">&#8216;Unattainable prices&#8217; <\/h2>\n<\/p>\n<div data-component=\"text-block\" class=\"sc-3b6b161a-0 dPVOKT\">\n<p class=\"sc-9a00e533-0 eZyhnA\">Which? said its own research showed that typical cabin bag prices for EasyJet were five times as high as the \u00a35.99 claim.<\/p>\n<p class=\"sc-9a00e533-0 eZyhnA\">Rory Boland, editor of Which? Travel said that there is a &#8220;culture&#8221; of airlines using &#8220;low headline fares, then charging exorbitant prices on top to take a standard cabin bag&#8221;.<\/p>\n<p class=\"sc-9a00e533-0 eZyhnA\">&#8220;It&#8217;s frankly astonishing that airlines think they can ignore the rules and mislead customers with unattainable prices, so it&#8217;s absolutely right that the ASA has made this ruling,&#8221; he said.<\/p>\n<p class=\"sc-9a00e533-0 eZyhnA\">&#8220;When booking a trip, customers should consider choosing an airline without cabin bag add-ons as it may work out cheaper.&#8221;<\/p>\n<p class=\"sc-9a00e533-0 eZyhnA\">Jayne Hawkes, a consumer rights expert, said the issue was not unique to EasyJet.<\/p>\n<p class=\"sc-9a00e533-0 eZyhnA\">&#8220;It only serves to reduce customer confidence [if airlines] increase confusion about baggage,&#8221; she told the BBC.<\/p>\n<p class=\"sc-9a00e533-0 eZyhnA\">Last year, European Union lawmakers voted to force airlines to let passengers bring a carry-on bag of up to 7kgs on board for free.<\/p>\n<p class=\"sc-9a00e533-0 eZyhnA\">The law has not yet been implemented as it has to be approved by member states.<\/p>\n<\/div>\n<\/div>\n<p>#EasyJet #banned #claiming #bags<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Emer MoreauBusiness reporter G&hellip; <\/p>\n","protected":false},"author":1,"featured_media":16369,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[242],"tags":[],"_links":{"self":[{"href":"https:\/\/microvibenews.com\/index.php?rest_route=\/wp\/v2\/posts\/16368"}],"collection":[{"href":"https:\/\/microvibenews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/microvibenews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/microvibenews.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/microvibenews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=16368"}],"version-history":[{"count":0,"href":"https:\/\/microvibenews.com\/index.php?rest_route=\/wp\/v2\/posts\/16368\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/microvibenews.com\/index.php?rest_route=\/wp\/v2\/media\/16369"}],"wp:attachment":[{"href":"https:\/\/microvibenews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=16368"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/microvibenews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=16368"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/microvibenews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=16368"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}