{"id":15510,"date":"2026-01-25T07:43:17","date_gmt":"2026-01-25T07:43:17","guid":{"rendered":"https:\/\/microvibenews.com\/?p=15510"},"modified":"2026-01-25T07:43:17","modified_gmt":"2026-01-25T07:43:17","slug":"global-tourisms-spotlight-hits-sa-with-skift-megatrends-debut","status":"publish","type":"post","link":"https:\/\/microvibenews.com\/?p=15510","title":{"rendered":"Global tourism\u2019s spotlight hits SA with Skift Megatrends debut"},"content":{"rendered":"<p><\/p>\n<div id=\"textFreeArticle\">\n<p>South Africa\u2019s tourism and hospitality sector has secured a major win with the Millat Group bringing the prestigious Skift Megatrends event to African soil for the first time.<\/p>\n<p>The partnership will see the global launch of the Africa Megatrends 2026 report delivered atop Table Mountain at sunrise on Monday, 27 January 2026.<\/p>\n<p>Read:<br \/>Africa\u2019s tourism moment must be seized and the G20 should take note<br \/>Park Hyatt makes its SA debut<\/p>\n<p>Skift Megatrends is widely considered the annual compass for the global travel industry, influencing the strategies of airlines, hotel groups, investors, and policymakers worldwide.<\/p>\n<p>The 2026 edition is set to analyse the forces defining travel behavior and investment flows in the coming year, including the next phase of AI adoption and structural changes in hospitality and aviation.<\/p>\n<div class=\"visible-sm-block visible-xs-block m1010\">\n<div class=\"ad-container-wrapper\">\n<p>ADVERTISEMENT<\/p>\n<p>CONTINUE READING BELOW<\/p>\n<\/div>\n<\/div>\n<p>The Millat Group played a decisive role in securing this event, aiming to elevate Africa\u2019s visibility in the global tourism market.<\/p>\n<p>Hamza Farooqui, founder and CEO of Johannesburg-based Millat Group, said that this is a milestone, commenting: \u201cAfrica belongs at the table where global tourism strategy is shaped\u201d.<\/p>\n<p>He emphasised that the partnership provides African leaders with direct, timely access to the intelligence that typically drives international investment and innovation.<\/p>\n<p>Read:<br \/>Cape Town airport breaks all records with 11.1m passengers in 2025<br \/>Morocco, Egypt break tourism records as Africa\u2019s top destinations<\/p>\n<div class=\"visible-sm-block visible-xs-block m1010\">\n<div class=\"ad-container-wrapper\">\n<p>ADVERTISEMENT:<\/p>\n<p>CONTINUE READING BELOW<\/p>\n<\/div>\n<\/div>\n<p>The 2026 report arrives at a critical juncture for African destinations as they navigate recovering global travel demand and intensifying competitive pressures. The intelligence provided by Skift will help local tourism boards and private operators:<\/p>\n<ul>\n<li>Refine marketing strategies and identify new growth corridors.<\/li>\n<li>\u00a0Understand shifting digital booking patterns and evolving traveller behavior.<\/li>\n<li>Address supply chain disruptions and the changing economics of hotel development.<\/li>\n<\/ul>\n<p>Rafat Ali, CEO and founder of Skift, noted that launching in South Africa reflects the \u201cenergy, ambition, and leadership\u201d currently emerging from the continent.<\/p>\n<p>The exclusive sunrise launch will be attended by over 100 senior decision-makers from across Africa\u2019s travel, hospitality, and technology sectors. Skift\u2019s research and editorial leaders will present the findings, followed by discussions specifically focused on Africa\u2019s unique tourism growth trajectory for 2026 and beyond.<\/p>\n<p>Read\/listen:<br \/>World Economic Forum meeting to return to SA shores in 2027<br \/>Cape Town gets \u2018seven-star\u2019 Marriott Edition hotel<br \/>Millat banks on more new SA Hyatt hotel properties<\/p>\n<p><em>Follow Moneyweb\u2019s in-depth finance and business news on WhatsApp here.<\/em><\/p>\n<\/p><\/div>\n<p><script data-cfasync=\"false\">\n            !function(f,b,e,v,n,t,s)\n            {if(f.fbq)return;n=f.fbq=function(){n.callMethod?\n                n.callMethod.apply(n,arguments):n.queue.push(arguments)};\n                if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0';\n                n.queue=[];t=b.createElement(e);t.async=!0;\n                t.src=v;s=b.getElementsByTagName(e)[0];\n                s.parentNode.insertBefore(t,s)}(window, document,'script',\n                'https:\/\/connect.facebook.net\/en_US\/fbevents.js');\n            fbq('init', '779812924991616');\n            fbq('track', 'PageView');\n        <\/script>#Global #tourisms #spotlight #hits #Skift #Megatrends #debut<\/p>\n","protected":false},"excerpt":{"rendered":"<p>South Africa\u2019s tourism and hos&hellip; <\/p>\n","protected":false},"author":1,"featured_media":15511,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[4],"tags":[6882,326,3462,10373,10372,6371,10371],"_links":{"self":[{"href":"https:\/\/microvibenews.com\/index.php?rest_route=\/wp\/v2\/posts\/15510"}],"collection":[{"href":"https:\/\/microvibenews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/microvibenews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/microvibenews.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/microvibenews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=15510"}],"version-history":[{"count":0,"href":"https:\/\/microvibenews.com\/index.php?rest_route=\/wp\/v2\/posts\/15510\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/microvibenews.com\/index.php?rest_route=\/wp\/v2\/media\/15511"}],"wp:attachment":[{"href":"https:\/\/microvibenews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=15510"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/microvibenews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=15510"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/microvibenews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=15510"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}