{"id":15295,"date":"2026-01-24T10:44:15","date_gmt":"2026-01-24T10:44:15","guid":{"rendered":"https:\/\/microvibenews.com\/?p=15295"},"modified":"2026-01-24T10:44:15","modified_gmt":"2026-01-24T10:44:15","slug":"coca-cola-sues-vue-after-cinema-chain-switches-to-pepsi-coca-cola","status":"publish","type":"post","link":"https:\/\/microvibenews.com\/?p=15295","title":{"rendered":"Coca-Cola sues Vue after cinema chain switches to Pepsi | Coca-Cola"},"content":{"rendered":"

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Coca-Cola is taking legal action against Vue after the cinema chain switched to arch-rival PepsiCo as its supplier for soft drinks in Europe.<\/p>\n

Vue, which operates more than 90 cinemas across the UK and Ireland, put the contract up for tender last year.<\/p>\n

In March 2025, the largest privately owned cinema operator in Europe, with 222 sites in eight countries, selected PepsiCo as its exclusive supplier until at least 2030<\/a>.<\/p>\n

The deal saw the end of a relationship between Vue and Coca-Cola that has lasted for almost 25 years.<\/p>\n

On Thursday, Coca-Cola Europacific Partners Great Britain (CCEP) took legal action against Vue Entertainment to reclaim alleged unpaid debts outstanding when the contract was terminated.<\/p>\n

It is understood Coca-Cola also has outstanding debts payable to Vue, which has not sought legal action relating to the amount.<\/p>\n

Coca-Cola\u2019s legal action has been filed by Coltman Warner Cranston, a Coventry-based law firm that specialises in debt recovery.<\/p>\n

Darren Davoile, who leads the practice, told the Guardian that the company does not comment on client activity.<\/p>\n

Tim Richards, the chief executive and founder of Vue, said: \u201cOne would have hoped that after 25 years, a simple phone call could have resolved a genuine dispute for such a small amount without the need for lawyers.\u201d<\/p>\n

Coca-Cola GB did not respond to a request for comment.<\/p>\n

<\/figure>\n

PepsiCo has a portfolio that includes Pepsi Max, Mountain Dew, Lifewtr, Bubly sparkling water and Pure Leaf.<\/p>\n

In 2020, Vue rival Cineworld also announced a deal to move away from Coca-Cola and use PepsiCo as its exclusive soft drink supplier<\/a>.<\/p>\n<\/div>\n

#CocaCola #sues #Vue #cinema #chain #switches #Pepsi #CocaCola<\/p>\n","protected":false},"excerpt":{"rendered":"

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