{"id":14683,"date":"2026-01-22T14:19:23","date_gmt":"2026-01-22T14:19:23","guid":{"rendered":"https:\/\/microvibenews.com\/?p=14683"},"modified":"2026-01-22T14:19:23","modified_gmt":"2026-01-22T14:19:23","slug":"spotify-brings-ai-powered-prompted-playlists-to-the-u-s-and-canada","status":"publish","type":"post","link":"https:\/\/microvibenews.com\/?p=14683","title":{"rendered":"Spotify brings AI-powered Prompted Playlists to the U.S. and Canada"},"content":{"rendered":"<p><br \/>\n<\/p>\n<div>\n<p id=\"speakable-summary\" class=\"wp-block-paragraph\">Spotify is <a rel=\"nofollow\" href=\"https:\/\/newsroom.spotify.com\/\">rolling out<\/a> Prompted Playlists, a new AI playlist creation tool, to Premium subscribers in the U.S. and Canada. The feature, which was <a href=\"https:\/\/techcrunch.com\/2025\/12\/10\/spotify-tests-more-personalized-ai-powered-prompted-playlists\/\">originally tested in New Zealand<\/a>, allows users to make a playlist by describing what they want to hear, in their own words.<\/p>\n<p class=\"wp-block-paragraph\">Prompted Playlists builds on <a href=\"https:\/\/techcrunch.com\/2024\/04\/07\/spotify-launches-personalized-ai-playlists-you-can-build-using-prompts\/\">an earlier AI playlist product, launched in 2024<\/a>, which allowed for simpler prompts like \u201cget focused at work with instrumental electronica,\u201d or \u201cget pumped up with fun, upbeat, and positive songs.\u201d<\/p>\n<p class=\"wp-block-paragraph\">Instead, the new Prompted Playlists feature lets users explain in more detail, and in a conversational mode, what they want to hear.<\/p>\n<p class=\"wp-block-paragraph\">In a demo to press, for example, Spotify showed off a playlist that was built on a long prompt, which read \u201cFind me one artist I haven\u2019t listened to yet, but would probably love, or an artist I\u2019ve only heard one or two songs from, and introduce me to them. Build a playlist of songs that\u2019ll give me an overview of their catalog so it feels like I\u2019m getting to know them. Put the songs you think I\u2019ll like the most in the top five spots.\u201d <\/p>\n<p class=\"wp-block-paragraph\">The idea behind the new feature, explains <a rel=\"nofollow\" href=\"https:\/\/www.linkedin.com\/in\/j-j-italiano-511736219\/\">J.J. Italiano<\/a>, Head of Global Music Curation and Discovery at Spotify, is to make it possible for anyone to build a playlist, even if they don\u2019t know much about music curation or the correct words to use.  <\/p>\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" height=\"383\" width=\"680\" src=\"https:\/\/techcrunch.com\/wp-content\/uploads\/2026\/01\/Sampled-Favorites.jpg?w=680\" alt=\"\" class=\"wp-image-3084170\" srcset=\"https:\/\/techcrunch.com\/wp-content\/uploads\/2026\/01\/Sampled-Favorites.jpg 1920w, https:\/\/techcrunch.com\/wp-content\/uploads\/2026\/01\/Sampled-Favorites.jpg?resize=150,84 150w, https:\/\/techcrunch.com\/wp-content\/uploads\/2026\/01\/Sampled-Favorites.jpg?resize=300,169 300w, https:\/\/techcrunch.com\/wp-content\/uploads\/2026\/01\/Sampled-Favorites.jpg?resize=768,432 768w, https:\/\/techcrunch.com\/wp-content\/uploads\/2026\/01\/Sampled-Favorites.jpg?resize=680,383 680w, https:\/\/techcrunch.com\/wp-content\/uploads\/2026\/01\/Sampled-Favorites.jpg?resize=1200,675 1200w, https:\/\/techcrunch.com\/wp-content\/uploads\/2026\/01\/Sampled-Favorites.jpg?resize=1280,720 1280w, https:\/\/techcrunch.com\/wp-content\/uploads\/2026\/01\/Sampled-Favorites.jpg?resize=430,242 430w, https:\/\/techcrunch.com\/wp-content\/uploads\/2026\/01\/Sampled-Favorites.jpg?resize=720,405 720w, https:\/\/techcrunch.com\/wp-content\/uploads\/2026\/01\/Sampled-Favorites.jpg?resize=900,506 900w, https:\/\/techcrunch.com\/wp-content\/uploads\/2026\/01\/Sampled-Favorites.jpg?resize=800,450 800w, https:\/\/techcrunch.com\/wp-content\/uploads\/2026\/01\/Sampled-Favorites.jpg?resize=1536,864 1536w, https:\/\/techcrunch.com\/wp-content\/uploads\/2026\/01\/Sampled-Favorites.jpg?resize=668,375 668w, https:\/\/techcrunch.com\/wp-content\/uploads\/2026\/01\/Sampled-Favorites.jpg?resize=1097,617 1097w, https:\/\/techcrunch.com\/wp-content\/uploads\/2026\/01\/Sampled-Favorites.jpg?resize=708,398 708w, https:\/\/techcrunch.com\/wp-content\/uploads\/2026\/01\/Sampled-Favorites.jpg?resize=50,28 50w\" sizes=\"auto, (max-width: 680px) 100vw, 680px\"\/><figcaption class=\"wp-element-caption\"><span class=\"wp-block-image__credits\"><strong>Image Credits:<\/strong>Spotify<\/span><\/figcaption><\/figure>\n<p class=\"wp-block-paragraph\">\u201cFor most people,  isn\u2019t a part of their job. You don\u2019t always have the time or the energy to keep building the perfect playlist every time your mood changes, and that\u2019s where prompted playlists will come in,\u201d said Italiano, whose team makes popular Spotify playlists like Today\u2019s Top Hits, New Music Friday, and Rap Caviar, among others. \u201cThis gives listeners access to that creative process without needing to know genres, or years, or industry language. You don\u2019t need the right words. You just need your words.\u201d<\/p>\n<p class=\"wp-block-paragraph\">\u201cIf you can describe a feeling, you can make a playlist,\u201d he added.<\/p>\n<p class=\"wp-block-paragraph\">The AI behind the feature analyzes the world of music in real time, including \u201ctrends, charts, culture, and history,\u201d Spotify says, as well as the user\u2019s entire listening history since joining the service.<\/p>\n<p class=\"wp-block-paragraph\">While the playlists are personalized to their creator by default, users can also use the tool to help break out of their usual listening habits and get different recommendations. That is, they can specifically tell the AI <em>not<\/em> to use their own listening history as a reference point, or they can direct it to introduce them to songs they\u2019ve never heard before, as in the example above.<\/p>\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" height=\"383\" width=\"680\" src=\"https:\/\/techcrunch.com\/wp-content\/uploads\/2026\/01\/Movie-Tearjerkers.jpg?w=680\" alt=\"\" class=\"wp-image-3084172\" srcset=\"https:\/\/techcrunch.com\/wp-content\/uploads\/2026\/01\/Movie-Tearjerkers.jpg 1920w, https:\/\/techcrunch.com\/wp-content\/uploads\/2026\/01\/Movie-Tearjerkers.jpg?resize=150,84 150w, https:\/\/techcrunch.com\/wp-content\/uploads\/2026\/01\/Movie-Tearjerkers.jpg?resize=300,169 300w, https:\/\/techcrunch.com\/wp-content\/uploads\/2026\/01\/Movie-Tearjerkers.jpg?resize=768,432 768w, https:\/\/techcrunch.com\/wp-content\/uploads\/2026\/01\/Movie-Tearjerkers.jpg?resize=680,383 680w, https:\/\/techcrunch.com\/wp-content\/uploads\/2026\/01\/Movie-Tearjerkers.jpg?resize=1200,675 1200w, https:\/\/techcrunch.com\/wp-content\/uploads\/2026\/01\/Movie-Tearjerkers.jpg?resize=1280,720 1280w, https:\/\/techcrunch.com\/wp-content\/uploads\/2026\/01\/Movie-Tearjerkers.jpg?resize=430,242 430w, https:\/\/techcrunch.com\/wp-content\/uploads\/2026\/01\/Movie-Tearjerkers.jpg?resize=720,405 720w, https:\/\/techcrunch.com\/wp-content\/uploads\/2026\/01\/Movie-Tearjerkers.jpg?resize=900,506 900w, https:\/\/techcrunch.com\/wp-content\/uploads\/2026\/01\/Movie-Tearjerkers.jpg?resize=800,450 800w, https:\/\/techcrunch.com\/wp-content\/uploads\/2026\/01\/Movie-Tearjerkers.jpg?resize=1536,864 1536w, https:\/\/techcrunch.com\/wp-content\/uploads\/2026\/01\/Movie-Tearjerkers.jpg?resize=668,375 668w, https:\/\/techcrunch.com\/wp-content\/uploads\/2026\/01\/Movie-Tearjerkers.jpg?resize=1097,617 1097w, https:\/\/techcrunch.com\/wp-content\/uploads\/2026\/01\/Movie-Tearjerkers.jpg?resize=708,398 708w, https:\/\/techcrunch.com\/wp-content\/uploads\/2026\/01\/Movie-Tearjerkers.jpg?resize=50,28 50w\" sizes=\"auto, (max-width: 680px) 100vw, 680px\"\/><figcaption class=\"wp-element-caption\"><span class=\"wp-block-image__credits\"><strong>Image Credits:<\/strong>v<\/span><\/figcaption><\/figure>\n<p class=\"wp-block-paragraph\">The prompts don\u2019t have to include any musical terminology, either. For instance, users could ask for a playlist inspired by the weather or a favorite TV show.<\/p>\n<p class=\"wp-block-paragraph\">Because the prompts are shareable, the feature could also lead to a new type of creator \u2014 one who makes AI prompts that others will want to try. While the prompt itself would be the same, each user\u2019s resulting playlist would differ, as it\u2019s personalized to their own tastes and listening history. They could then modify that playlist further, if they chose. <\/p>\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" height=\"383\" width=\"680\" src=\"https:\/\/techcrunch.com\/wp-content\/uploads\/2026\/01\/All-Time-Favs.jpg?w=680\" alt=\"\" class=\"wp-image-3084173\" srcset=\"https:\/\/techcrunch.com\/wp-content\/uploads\/2026\/01\/All-Time-Favs.jpg 1920w, https:\/\/techcrunch.com\/wp-content\/uploads\/2026\/01\/All-Time-Favs.jpg?resize=150,84 150w, https:\/\/techcrunch.com\/wp-content\/uploads\/2026\/01\/All-Time-Favs.jpg?resize=300,169 300w, https:\/\/techcrunch.com\/wp-content\/uploads\/2026\/01\/All-Time-Favs.jpg?resize=768,432 768w, https:\/\/techcrunch.com\/wp-content\/uploads\/2026\/01\/All-Time-Favs.jpg?resize=680,383 680w, https:\/\/techcrunch.com\/wp-content\/uploads\/2026\/01\/All-Time-Favs.jpg?resize=1200,675 1200w, https:\/\/techcrunch.com\/wp-content\/uploads\/2026\/01\/All-Time-Favs.jpg?resize=1280,720 1280w, https:\/\/techcrunch.com\/wp-content\/uploads\/2026\/01\/All-Time-Favs.jpg?resize=430,242 430w, https:\/\/techcrunch.com\/wp-content\/uploads\/2026\/01\/All-Time-Favs.jpg?resize=720,405 720w, https:\/\/techcrunch.com\/wp-content\/uploads\/2026\/01\/All-Time-Favs.jpg?resize=900,506 900w, https:\/\/techcrunch.com\/wp-content\/uploads\/2026\/01\/All-Time-Favs.jpg?resize=800,450 800w, https:\/\/techcrunch.com\/wp-content\/uploads\/2026\/01\/All-Time-Favs.jpg?resize=1536,864 1536w, https:\/\/techcrunch.com\/wp-content\/uploads\/2026\/01\/All-Time-Favs.jpg?resize=668,375 668w, https:\/\/techcrunch.com\/wp-content\/uploads\/2026\/01\/All-Time-Favs.jpg?resize=1097,617 1097w, https:\/\/techcrunch.com\/wp-content\/uploads\/2026\/01\/All-Time-Favs.jpg?resize=708,398 708w, https:\/\/techcrunch.com\/wp-content\/uploads\/2026\/01\/All-Time-Favs.jpg?resize=50,28 50w\" sizes=\"auto, (max-width: 680px) 100vw, 680px\"\/><figcaption class=\"wp-element-caption\"><span class=\"wp-block-image__credits\"><strong>Image Credits:<\/strong>Spotify<\/span><\/figcaption><\/figure>\n<p class=\"wp-block-paragraph\">Spotify says Prompted Playlists are the \u201cnext evolution\u201d of its earlier AI playlist feature. The new version is more tuned into real-time music trends and culture, understands the full arc of a user\u2019s listening behavior \u2014 not just what they\u2019ve listened to recently \u2014 and offers deeper control. However, the older AI playlist feature will not be shut down. Instead, the two products will live side-by-side, which could lead to consumer confusion, given the similarities.<\/p>\n<p class=\"wp-block-paragraph\">The feature will have some usage limits in place because it\u2019s still in beta, and those could change over time. It\u2019s also only available in the English language for the time being.<\/p>\n<p class=\"wp-block-paragraph\">The company couldn\u2019t say when Prompted Playlists would reach global subscribers, noting that it first wants to learn from these initial markets to inform future launches.<\/p>\n<\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/techcrunch.com\/2026\/01\/22\/spotify-brings-ai-powered-prompted-playlists-to-the-u-s-and-canada\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Spotify is rolling out Prompte&hellip; <\/p>\n","protected":false},"author":1,"featured_media":14684,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[249],"tags":[420,2524,1783,627],"_links":{"self":[{"href":"https:\/\/microvibenews.com\/index.php?rest_route=\/wp\/v2\/posts\/14683"}],"collection":[{"href":"https:\/\/microvibenews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/microvibenews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/microvibenews.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/microvibenews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=14683"}],"version-history":[{"count":0,"href":"https:\/\/microvibenews.com\/index.php?rest_route=\/wp\/v2\/posts\/14683\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/microvibenews.com\/index.php?rest_route=\/wp\/v2\/media\/14684"}],"wp:attachment":[{"href":"https:\/\/microvibenews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=14683"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/microvibenews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=14683"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/microvibenews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=14683"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}