{"id":14201,"date":"2026-01-21T03:54:51","date_gmt":"2026-01-21T03:54:51","guid":{"rendered":"https:\/\/microvibenews.com\/?p=14201"},"modified":"2026-01-21T03:54:51","modified_gmt":"2026-01-21T03:54:51","slug":"trust-has-become-the-crisis-ceos-cant-ignore-at-davos","status":"publish","type":"post","link":"https:\/\/microvibenews.com\/?p=14201","title":{"rendered":"Trust has become the crisis CEOs can\u2019t ignore at Davos"},"content":{"rendered":"

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Everywhere you turn in Davos this year, people are talking about trust. And there\u2019s no one who knows trust better than Richard Edelman. Back in 1999, Edelman was on the cusp of taking\u00a0 over the PR firm founded by his father Daniel. Spurred by the 1999 WTO protests in Seattle, he decided to try and measure the level of trust in NGOs compared with business, government and media, Edelman surveyed 1,300 thought leaders in the U.S., U.K., France, Germany and Australia, and the Edelman Trust Barometer was born.\u00a0<\/p>\n

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While the survey sample long ago expanded beyond elites to include about 34,000 respondents in 28 nations, its results are still unveiled and debated every year at the ultimate gathering of elites: the World Economic Forum. This year\u2019s findings are grim: About 70% of respondents now have an \u201cinsular\u201d mindset: they don\u2019t want to talk to, work for, or even be in the same space with anyone who doesn\u2019t share their world view. And \u201ca sense of grievance\u201d permeates the business world, Edelman finds. At Davos, debating such findings have spawned a series of dinners, panels, cocktails and media briefings on site. What better place to bring people together than the world\u2019s most potent village green?<\/p>\n

I moderated a CEO salon dinner with about three dozen leaders last night to discuss what they\u2019re seeing and doing when it comes to building trust. Before the dinner, I asked Edelman what he\u2019d like to see this year, after 26 winters of highlighting the erosion of trust. \u201cUrgency,\u201d he said. \u201cA sense that time is running out.\u201d<\/p>\n

Because the gathering itself was held under the Chatham House rule, I won\u2019t share names and direct quotes. But the focus was on how attendees are trying to address the problem through what Edelman calls \u201ctrust brokering,\u201d or finding common ground through practices from nonjudgemental communications to \u201cpolynational\u2019 business models that invest in long-term local relationships. (See the report for more information.) There were some success stories from the front lines of college campuses, politics and industries caught in a crossfire of misinformation.<\/p>\n

Still, the mood was somewhat subdued, with a sense that there\u2019s no easy fix to building trust. As one CEO pointed out, rarely have leaders faced such a confluence of geopolitical crises, tech shifts, economic divides, disinformation, job disruption and wicked problems. And as much as Davos is a great gathering ground to talk through all of these problems, the fact is the problems will all still be waiting once these CEOs return from the mountains. <\/p>\n<\/div>\n

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#Trust #crisis #CEOs #ignore #Davos<\/p>\n","protected":false},"excerpt":{"rendered":"

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